It’s a good idea to check in regularly with where you’re at in terms of your marketing plan goals and objectives.
You should definitely look at these numbers at least quarterly, but it is even better to look at them once a month (or once a week!).
Your goals might include things like revenue, number of sign-ups to your list, number of products sold, number of visitors to your website and blog – and so on.
Regardless of what you measure, you want to make sure you take time out regularly to see how you’re doing.
Is your marketing rocking or sucking?
Are you rocking?
If you are humming right along and reaching your objectives – that’s fantastic.
Check in with yourself about the following things:
Have you been working like a dog to reach your objectives? Now maybe you can slow down for a bit. Pace is important in marketing. Don’t burn yourself out all the time. Be sure to allow for ebbs and flows in marketing and in your work habits. Don’t stop, but don’t run hard all the time.
If you are easily managing your current level of marketing, are there any new tactics that you’d like to add to the plan? It’s like juggling. If you are doing well with three balls, can you add another? If the answer is yes, try to stretch yourself. Attend another event, or engage a few extra people on social media. A little can go a long way when things are running smoothly.
If there’s extra revenue, is it time to hire your own Virtual Assistant, bookkeeper, or other help to free up your time to work on new ideas, products and services? Or maybe you can bring in new clients. Revenue is great but growth is better!
Are you sucking?
The reason we have goals and objectives is so we can analyze whether we are meeting them or not. If you are not, don’t despair.
There are many things that you can tweak or change that can make a big shift in your marketing efforts.
Have you been doing the tactics on your marketing plan consistently? Did you fall off of your plan? If you know what you are not consistently doing, consider changing it. Not everything is a good fit, and trying to incorporate something you don’t like or aren’t good at isn’t authentically you.
Does your marketing message come across loud and clear in all your communications (website, emails, ezine, blog, social media, etc.)? People absorb marketing messages in many different ways, but the message has to be cohesive in all of them. Take some time to work on your marketing message and practice it on your audience so you know they are hearing it properly.
Does your marketing plan have tactics that work off of and build on each other? For instance, if you are on Facebook and connecting with people in groups, perhaps Facebook Live is a tactic you can use. Or if you write a regular newsletter and post your article to your blog, you can also write social media posts from it to promote it wherever you have posted it. Or create images to share on social media with your content points. Instead of doing five different things, do five that repurpose your existing content. One article can go a long way!
Where in the marketing process are you falling down? Attracting new leads? Converting clients? Keeping clients? When you know exactly where the issue is, you can fix it. Make sure you are analyzing all areas of your business and making good decisions to help move yourself forward. Just because you like that networking event you always go to, if you are not getting clients, it may not make sense for your business.
Do you need to revise or create new marketing materials? Update your website content? Do an overhaul of your ezine? While the message is the most important piece, the vehicle to deliver it is also important. If what you are putting out there doesn’t mesh with your particular message, your clients will not clearly understand what you can do to help them.
These are just a few places you can check in on your marketing efforts to make sure they are working for you.
Incorporate regular assessments of your marketing plan goals and progress into your business workday.
There are lots of variables that can affect your success, and by being proactive you can keep on top of any changes, good or not-so-good, and keep heading in the path of your goals.
If you need some help getting your marketing plan set up, or an analytics system put in place, contact me for your complimentary ‘Cut to the Chase’ Call and I’ll help you clarify what your next step is, for your success!
Book yours here: www.yourvamentor.com/15-min.