newsletters & list building

Why Permission is Important

Permission based marketing is becoming more important in business marketing. Well, it’s actually always been important, but we seem to be getting more reminders about it with the increased use of social media marketing. Recently I got a big reminder about permission. Social networking is a great means to build an audience of people that you can connect with and get to know. But connecting with someone on a social network doesn’t give you permission to market to them. I know you’re thinking ‘if they follow me, they want to know what I have to say’, and that is absolutely correct. You are free to share your marketing on your social network where they ‘friend’ or ‘follow’ you. If they… Read More »Why Permission is Important

Why Joint Venture?

Joint ventures are projects that two or more people undertake to achieve a certain goal. Working with someone else on a project, whether large or small, can really benefit both of you in a variety of ways. Consider these three options. 1. Free Teleclass – you can schedule a free teleclass where you interview someone about a topic that is interesting to your list. This can be a great way to build your mailing list, or sell your products. You set up the registration pieces on your end, the interviewee sends an email to their list to let them know that they will be speaking with you. You pick up the registrants’ email addresses and they are now on your… Read More »Why Joint Venture?

Tips to Grow and Care for Your List

One of the things that is essential to have a successful virtual business, is to keep people coming into your ‘funnel’ – so that you have a consistent pool of potential clients to choose from on a regular basis. This means that you usually need to have an audience of people who you keep in contact with regularly, who you can communicate your expertise to. This often means you have a mailing list. Some people do a lot of their networking without a mailing list, but I still find it the best way to be able to communicate with my audience, so I highly recommend it. Here are a few tips about how you can build your list easily: 1.… Read More »Tips to Grow and Care for Your List

The List is the Thing

I’m a list person. I’m proud of it. People have actually laughed at my lists from time to time, but I stand behind them in support of myself and in support of being organized, productive and successful! From a personal perspective, I need to have a list when I go out shopping (especially if I’m going to more than one store!). I don’t particularly like to shop, so I just tend to go out to get specifically what I need and then get back home. If I forget to get something, it’s a big production to get back out to get it, so I always make sure to make a list of what I need to get so I make… Read More »The List is the Thing

4 Simple Ways to Grow Your List

Hopefully by now you have an email list set up. It doesn’t matter what stage of your business you are in, it is essential to start building an audience of prospective clients that you can start to make that connection with. I remember it was so exciting watching my list grow by a few people at a time – I’d get excited every time a new sign up notification would show up in my email box! Growing your list is not a difficult thing to do, if you concentrate on doing a few simple things: 1. Freebie: we often talk about providing something for your prospect, that they will receive for giving you their email. There a many different types… Read More »4 Simple Ways to Grow Your List

Building Products for Your Ideal Clients: Four Simple Ideas

Once you start to build an email list, you will be starting to build relationships with people who will want to work with you. The more information you provide for them, the faster that trust will grow. The key is to provide good content, and to provide it regularly so that they will always be in touch with you. So here are a few ideas to get you started at developing content for them. Freebie Report This is your ‘foot in the door’ – the content rich report that you can provide to people when they give you their email address. This gets them on your mailing list, and get them tuning in to your regular newsletter, or whatever it… Read More »Building Products for Your Ideal Clients: Four Simple Ideas

Email Management Tips

As a Virtual Assistant, there are few things that are more important than email to help run your business. But if you don’t have a good email management system in place, you can get overloaded very quickly, and sometimes that can cause problems like lost time while looking for emails, and can even contribute to distraction and overwhelm.

No Newsletter Yet? Don’t Let These 6 Fears Stop You!

When we talk about building a relationship with your clients and potential clients and so on, we often suggest starting and maintaining a newsletter as a regular means of communication. But I know what stopped me from writing one for a very long time (well there was actually a list of things that stopped me). I’m going to share these with you and tell you how to get past them!