list building

Crush These 6 Fears and Just Start Your VA Newsletter

Do you send out a regular newsletter for your Virtual Assistant business? To build a relationship with your clients and potential clients, a newsletter is a great means of communication. And it is an effective way to market your VA business because you share your expertise with them, and talk about how you help your clients. How does that help? Because when you share your expertise with people, they learn to trust you. But many VAs I know don’t have newsletters. They are afraid to get started because they really just don’t know what they need to do. Below I’m going to share the fears that stopped me from starting a newsletter, and tell you how you can get past… Read More »Crush These 6 Fears and Just Start Your VA Newsletter

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A Quick and Easy Follow Up System – To Build Your VA Business

I recently taught a teleclass called How to Create and Implement a Follow Up System. In it, I teach how to get an idea of what you need to think about when you are strategizing your follow up, what you need to have in place, and how to manage it all so that you can keep on top of all of the contacts you make on a regular basis. If you don’t have a follow up system in place, you are more than likely leaving money on the table. Think about it – why do you spend so much time networking if you aren’t going to follow up? The mantra in marketing is that it takes between 5 and 7… Read More »A Quick and Easy Follow Up System – To Build Your VA Business

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How to Make Your Numbers Work For You

Site visits, opt ins, email opens, click throughs … Since the first quarter of the year has gone by, I thought it might be a good idea to check in with you to see how your numbers are adding up. Do you look at your numbers on a regular basis? If you do, what kind of follow up do you do with them? If you don’t, why not? Checking things like your website visitors and your email opens is essential to make sure that your marketing efforts are working for you. Going through the motions is not going to help you build your business. Let’s look at a few key things you should be checking regularly: Website visitors How many… Read More »How to Make Your Numbers Work For You

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Why Permission is Important

Permission based marketing is becoming more important in business marketing. Well, it’s actually always been important, but we seem to be getting more reminders about it with the increased use of social media marketing. Recently I got a big reminder about permission. Social networking is a great means to build an audience of people that you can connect with and get to know. But connecting with someone on a social network doesn’t give you permission to market to them. I know you’re thinking ‘if they follow me, they want to know what I have to say’, and that is absolutely correct. You are free to share your marketing on your social network where they ‘friend’ or ‘follow’ you. If they… Read More »Why Permission is Important

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Why Joint Venture?

Joint ventures are projects that two or more people undertake to achieve a certain goal. Working with someone else on a project, whether large or small, can really benefit both of you in a variety of ways. Consider these three options. 1. Free Teleclass – you can schedule a free teleclass where you interview someone about a topic that is interesting to your list. This can be a great way to build your mailing list, or sell your products. You set up the registration pieces on your end, the interviewee sends an email to their list to let them know that they will be speaking with you. You pick up the registrants’ email addresses and they are now on your… Read More »Why Joint Venture?

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Tips to Grow and Care for Your List

One of the things that is essential to have a successful virtual business, is to keep people coming into your ‘funnel’ – so that you have a consistent pool of potential clients to choose from on a regular basis. This means that you usually need to have an audience of people who you keep in contact with regularly, who you can communicate your expertise to. This often means you have a mailing list. Some people do a lot of their networking without a mailing list, but I still find it the best way to be able to communicate with my audience, so I highly recommend it. Here are a few tips about how you can build your list easily: 1.… Read More »Tips to Grow and Care for Your List

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4 Simple Ways to Grow Your List

Hopefully by now you have an email list set up. It doesn’t matter what stage of your business you are in, it is essential to start building an audience of prospective clients that you can start to make that connection with. I remember it was so exciting watching my list grow by a few people at a time – I’d get excited every time a new sign up notification would show up in my email box! Growing your list is not a difficult thing to do, if you concentrate on doing a few simple things: 1. Freebie: we often talk about providing something for your prospect, that they will receive for giving you their email. There a many different types… Read More »4 Simple Ways to Grow Your List

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How do you follow up?

Networking is widely considered one of the keys to succeeding as a virtual professional. It really is ‘who you know’ that can help to build and sustain a successful business. But … the key to great networking is not just in the connection … it’s in the follow up. After you meet someone (whether it’s online or in person), how do you follow up with that person? Do you? Many Virtual Assistants (and other small business owners) get out and start networking, but they fail to do the follow up necessary to keep the interest of the person they have come into contact with. Here are a few ways that you can build a follow up system that will work… Read More »How do you follow up?

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