It’s easy to say that you know your value, but you could be sabotaging yourself and your business by not paying enough attention to this very important item. By setting the proper value on the services you provide, you will set your rates where you can charge what you deserve and also be successful. How do you know if you are charging enough?
The other day I was shopping and came into the same aisle as a young family – Dad, Mom and Toddler. The Mom was pushing the cart, the Dad was looking on the shelves, and the Toddler got in the way of the cart Mom was trying to push around the corner. She immediately yelled, “That’s enough of this crap! You’re getting in the cart!” and proceeded to pick up the Toddler and dump him in the cart. He started to cry, and she continued, “It’s not a punishment, it’s just the way it has to be.” … Huh? Not a punishment? Then why the yelling and the dumping?
As the seasons change, it’s a good time to step back and check out your business to see if things are going the way you want them to go. It’s easy to get caught up in the day to day tasks you need to do. Don’t forget to stop and have a look around to be sure you are staying on track.
When you go into business for yourself, it is important to build and maintain a mindset that you are more than an employee to your clients … you are a business owner that is collaborating with them on their business.