{"id":1483,"date":"2015-08-05T15:00:35","date_gmt":"2015-08-05T19:00:35","guid":{"rendered":"http:\/\/www.yourvamentor.com\/blog\/?p=1483"},"modified":"2018-02-21T21:24:25","modified_gmt":"2018-02-22T02:24:25","slug":"what-makes-you-different","status":"publish","type":"post","link":"https:\/\/www.yourvamentor.com\/blog\/2015\/08\/what-makes-you-different\/","title":{"rendered":"What Makes You Different Than Other Virtual Assistants?"},"content":{"rendered":"

Have you ever had anyone ask you why your clients work with you?<\/strong><\/p>\n

As a coach, I ask people this all the time. And a lot of time, I get the answer, ‘I don’t know.’<\/p>\n

It’s okay to answer the question that way, but then we have to get into what the answer\u00a0should\u00a0<\/em>be.<\/p>\n

Let’s take it from you being the consumer.<\/p>\n

\"\"It’s like anything you buy – what helps you to make the decision to pick one brand over another?<\/p>\n

I’ll use my toothpaste example! (I use this in my Getting Started program!)<\/p>\n

One toothpaste is family size. Another is travel size.<\/p>\n

One toothpaste is white paste. Another is gel.<\/p>\n

One toothpaste has whitening properties. Another does not.<\/p>\n

One is on sale. The other is not.<\/p>\n

One is Crest brand. One is Colgate brand.<\/p>\n

These are the\u00a0features<\/strong>\u00a0of the toothpaste that help you to make your decision about which one to buy. So how do you decide?<\/p>\n

Some people buy based on loyalty.<\/strong>\u00a0Or sale prices.<\/strong>\u00a0Or for some of the features I’ve mentioned above.<\/p>\n

In our house we buy Colgate Total white paste family size, mostly when it’s on sale. But I’ll buy it even if it’s not on sale, because it’s our favourite brand.<\/p>\n

My husband doesn’t like gel toothpaste. I like the cleaner feeling of Colgate. It’s a compromise!<\/p>\n

But you get the picture.\u00a0There are things here that help us to make the decision of what we want to buy.<\/strong><\/p>\n

The same thing happens with your potential clients.<\/strong><\/p>\n

They will decide whether to work with you based on what you can offer them. And it isn’t always based on price.<\/strong><\/p>\n

So you have to\u00a0figure out what it is that makes you different,\u00a0<\/strong>and make sure that message gets through to your clients.<\/p>\n

\"\"Do you have\u00a0special experience or training<\/strong>?
\nDo you have a\u00a0technical (or creative?) mind<\/strong>?
\nDo you have a system you use to\u00a0make their work more efficient?<\/strong>
\nDo you offer\u00a0regular phone calls<\/strong>\u00a0to keep their project management ticking?
\nDo you have a\u00a0developer’s license<\/strong>\u00a0for some kind of software that you can use for them?
\nDo you have a\u00a0team of people who help you\u00a0<\/strong>get your client work done?
\nDo you\u00a0work full time as a VA\u00a0<\/strong>(as opposed to part time)?
\nAre you\u00a0Canadian (or US, or Australian, or from the UK)<\/strong>\u00a0– ie in the same country as them?
\nDo you practice the\u00a0same hobbies\u00a0<\/strong>as they do?
\nDo you have the\u00a0same core values\u00a0<\/strong>as them?<\/p>\n

All of these questions and more are things that you can ask yourself to figure out\u00a0what it is that sets you apart from the others\u00a0<\/strong>who can also ‘do their work’.<\/p>\n

It’s important to do this exercise so that you can\u00a0incorporate this information into your marketing and networking.<\/strong><\/p>\n

Try it – I bet you’ll learn something about yourself.<\/p>\n

And this exercise also\u00a0helps us to value ourselves<\/strong>\u00a0as well (something that’s good for us to remember every day of the week!)<\/p>\n

I challenge to\u00a0determine what makes you different than other VAs<\/strong>. Share your findings on\u00a0my Facebook page<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you ever had anyone ask you why your clients work with you? As a coach, I ask people this all the time. And a lot of time, I get the answer, ‘I don’t know.’ It’s okay to answer the question that way, but then we have to get into what the answer\u00a0should\u00a0be. Let’s take… Read More »What Makes You Different Than Other Virtual Assistants?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[58],"tags":[20,153,7],"class_list":["post-1483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy-tips","tag-prospective-client","tag-business-strategy-tips","tag-services"],"yoast_head":"\nWhat Makes You Different?<\/title>\n<meta name=\"description\" content=\"Have you ever had anyone ask you why your clients work with you? 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