{"id":1876,"date":"2017-08-16T16:10:55","date_gmt":"2017-08-16T20:10:55","guid":{"rendered":"http:\/\/www.yourvamentor.com\/blog\/?p=1876"},"modified":"2023-03-07T12:43:35","modified_gmt":"2023-03-07T17:43:35","slug":"10-ideas-to-inspire-your-social-media-posting","status":"publish","type":"post","link":"https:\/\/www.yourvamentor.com\/blog\/2017\/08\/10-ideas-to-inspire-your-social-media-posting\/","title":{"rendered":"10 Ideas to Inspire Your Social Media Posting"},"content":{"rendered":"

Do you struggle with what to post on social media?<\/strong><\/h3>\n

Virtual Assistants often second guess what they should be putting out there on their own social media channels.<\/p>\n

The main thing you need to be doing in your marketing is sharing your expertise.<\/strong><\/h3>\n

Anything you post on your business social media profiles, should be information that your potential clients would be interesting in seeing.<\/p>\n

Motivational posts are rampant on channels like Facebook, Twitter and Instagram.<\/p>\n

Many people are putting motivational quotes on beautiful images and while they are nice to look at, they aren\u2019t going to tell your clients what you are good at doing.<\/p>\n

Now I know what you\u2019re thinking \u2013 I can\u2019t post sales stuff all the time. But you don\u2019t have to.<\/p>\n

In fact, experts say that you should only post 20 to 25% \u2018salesy\u2019 posts, which is a great ratio.<\/p>\n

So what do you post the rest of the time?<\/p>\n

That\u2019s a lot of content that needs to be non-sales, right?<\/p>\n

But\u00a0non-sales doesn\u2019t mean that it\u2019s not business related<\/strong>. It just means that you shouldn\u2019t have a sales link of any kind in it.<\/p>\n

You should still be using your marketing message in many of the other 75% of your posts.<\/p>\n

The content you are putting out is to\u00a0help your potential clients find you<\/strong>\u00a0\u2013 and to\u00a0help them understand how you can help them<\/strong>\u00a0with their business.<\/p>\n

There are so many things that you can write about on your social media.<\/p>\n

Here are 10 ideas to help you write more inspiring stuff\u00a0 on your social media channels:<\/p>\n

1. Balancing Work and Family Life<\/strong><\/p>\n

All entrepreneurs need to know how to balance the challenges of balancing their work life and their family life. If you have some tips that work for you, write about them.<\/p>\n

2. Online Tools<\/strong><\/p>\n

What systems or tools do you use to make your work easier? Your potential clients need to know these things as well. Talk about how the tools you use make things easier for you and your clients.<\/p>\n

3. Industry Trends and Statistics<\/strong><\/p>\n

When you work with a specific industry or niche, follow leaders in that industry so you can share news, trends and statistics that matter to your clients. Sharing content that other people write is a great way to increase your content without having to write it all yourself.<\/p>\n

4. Presentation Tips<\/strong><\/p>\n

If your clients do presentations or speak or teach, tips on how to do that better are always helpful. Simple tips to help them with something they are maybe not that good at make excellent posts.<\/p>\n

5. Promotion Ideas<\/strong><\/p>\n

Not everyone knows the best place or method to promote their business. Suggesting good ideas for them can help to build the know, like and trust with you and your expertise.<\/p>\n

6. What You Are Doing<\/strong><\/p>\n

Talk about what you are working on. There is no better way for people to really get an understanding of how you can help them \u2013 by talking about how your day is going, what you are doing. Whether you are cleaning up a client\u2019s files or email inbox, or helping them launch a new product, that is good information to share, and talks directly about your business.<\/p>\n

7. Resources<\/strong><\/p>\n

A lot of people consult social media for resources to help them run their business better. Share ones that you have used or that your clients use, and tell people what makes them great (or not!) If you know of a trade association or an upcoming event that might be of interest to your audience, share it!<\/p>\n

8. Product or Service Reviews<\/strong><\/p>\n

A\u00a0 good review can sell a product or service easily. If you have a good experience, share it. It could make the difference of a client calling you or not. If you have a bad experience, be cautious with how you post it, but don\u2019t be afraid to share it.<\/p>\n

9. Problem Solving<\/strong><\/p>\n

Clients who are looking for VAs need a problem solved. Post about a problem you helped someone with, and how you helped them solve it. It doesn\u2019t even have to be a client you helped. If you helped someone in a Facebook group who is not a client, it\u2019s worth sharing.<\/p>\n

10. FAQ<\/strong><\/p>\n

What do people ask you about all the time when you are talking business with them? Whatever those frequent topics are, build out posts from those conversations. Sharing your knowledge helps people realize that you can help them.<\/p>\n

You should\u00a0always be marketing<\/strong>\u00a0\u2013 but that definitely doesn\u2019t mean posting \u2018check out my services on my website\u2019 posts.<\/p>\n

These ideas should give you a better idea of how to\u00a0weave your expertise\u00a0<\/strong>into the majority of your online content.<\/p>\n

And more than just content, you will\u00a0increase your interactions<\/strong>\u00a0by posting more interesting things like these items \u2013 and that\u2019s really what you are after \u2013 to connect with and build relationships with potential clients!<\/p>\n

For some tips on what to do with those interactions, read this article on my blog:\u00a05 Clients in One Month? Yes…<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Do you struggle with what to post on social media? Virtual Assistants often second guess what they should be putting out there on their own social media channels. The main thing you need to be doing in your marketing is sharing your expertise. Anything you post on your business social media profiles, should be information… Read More »10 Ideas to Inspire Your Social Media Posting<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[55],"tags":[47,152,89],"class_list":["post-1876","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-marketing-your-services","tag-social-media","tag-strategy-within-your-business"],"yoast_head":"\n10 Ideas to Inspire Your Social Media Posting<\/title>\n<meta name=\"description\" content=\"Do you struggle with what to post on social media? 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