{"id":2596,"date":"2019-11-02T08:00:55","date_gmt":"2019-11-02T12:00:55","guid":{"rendered":"http:\/\/www.yourvamentor.com\/blog\/?p=2596"},"modified":"2020-03-07T10:52:35","modified_gmt":"2020-03-07T15:52:35","slug":"marketing-your-va-business-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.yourvamentor.com\/blog\/2019\/11\/marketing-your-va-business-on-linkedin\/","title":{"rendered":"Marketing Your VA Business on LinkedIn"},"content":{"rendered":"\n

Are you using LinkedIn to market your VA business? If you aren\u2019t, you might be missing out on making some great connections!<\/h3>\n\n\n\n

Making connections is one of the best ways to find new\nclients for your Virtual Assistant business.<\/p>\n\n\n\n

But where do we find people that might be great clients?<\/p>\n\n\n\n

The advice you will get from most experts is to go where\nyour clients are hanging out.<\/p>\n\n\n\n

Sometimes this means to live events, or local networking\ngroups, and sometimes it means social media.<\/p>\n\n\n\n

Having a variety of places to connect with business owners who\nneed VA support is a great idea.<\/p>\n\n\n\n

When we think of social media, Facebook most often comes to\nmind. But you might want to explore LinkedIn as an opportunity.<\/p>\n\n\n\n

LinkedIn is very business-oriented \u2013 and if your VA clients are spending time over there, you should be too.<\/h3>\n\n\n\n
\"Are<\/figure>\n\n\n\n

Here are  few tips to market\nyour VA business better on LinkedIn:<\/h3>\n\n\n\n

1. Show Them Who You Are<\/h3>\n\n\n\n

Have a look at your LinkedIn profile<\/a>. You should have a great headshot. It doesn\u2019t have to be a pro shot if you don\u2019t have one yet, but it should at least be you – smiling, friendly, and in colour! Update your headline so that it describes what you do. And update your profile description so that it looks less like a resume and more like a website page. When you send people a connection request, they will likely click over to see your profile. Make sure what you want them to know about your and your business is front and center!<\/p>\n\n\n\n

2. Quality Over Quantity<\/h3>\n\n\n\n

When I first joined LinkedIn, numbers were the name of the game.\nI connected with everyone I could. And then I never had a conversation with most\nof them. So much for the social part of social media! I am much more discerning\nnow with who I connect with. I click on their profile link, check out where\nthey are from, what they do, and consider whether they will be a good contact for\nme. I don\u2019t accept all contacts anymore. I delete a lot of them. And if someone\nimmediately tries to sell me something when we connect, I delete them right away.\nLinkedIn works much better when you cultivate relationships, and that\u2019s how I\nsuggest you use it!<\/p>\n\n\n\n

3. Connection Above All Else<\/h3>\n\n\n\n

If someone sends you a connection request, check them out\nfirst. And then if you accept it, immediately send them a message to thank them\nfor connecting with you. I also ask people why they thought we would be a good\nconnection in my opening message. It opens a conversation right away with your new\nconnection \u2013 and it puts them into your messaging area, so when you go to search\nfor them you will always know what you are chatted about. And of course if you\nrequest a connection with someone, always send them a note telling them why you\nthink they would be a good connection for you. The connecting is the most\nimportant part \u2013 don\u2019t skip it!<\/p>\n\n\n\n

4. Post Great Content<\/h3>\n\n\n\n

In addition to making connections, it\u2019s important to\npopulate your LinkedIn profile with good content for people to see what you are\nall about. LinkedIn articles are great to get you found in searches \u2013 and regular\nchecking in and posting content is important too. Share things you think your\naudience will be interested in \u2013 you are looking to get interactions with\npeople when you post content so be yourself and share what you want!<\/p>\n\n\n\n

5. Like and Share For Others<\/h3>\n\n\n\n

The best way to get a referral is to give one first. When\npeople see that you are liking and sharing their content, they will be more\nlikely to seek out your stuff and do the same. Once you connect with someone,\nand you have had a brief conversation with them (through messages), go and see\nwhat they are posting. Building a relationship is as simple as showing them\nthat you notice what they are doing, and you appreciate it.<\/p>\n\n\n\n

Connections are essential for you to grow your VA business. <\/h3>\n\n\n\n

LinkedIn<\/a> is a great place to connect with people if your potential clients are hanging out there. It\u2019s much more business-oriented than Facebook, and can be an excellent place to find great clients.<\/p>\n\n\n\n

By seeking them out and actively connecting with them, you can build relationships quickly and have valuable one-on-one conversations that lead to clients and referrals.<\/p>\n\n\n\n

To help you keep track of your daily connections, download my Connections Checklist<\/a>. You can track the places you want to reach out to people daily, like LinkedIn, and check it off as you get it done. Accountability with daily actions really helps you to get things done. And you\u2019ll see better results simply by taking more action.<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you using LinkedIn to market your VA business? If you aren\u2019t, you might be missing out on making some great connections! Making connections is one of the best ways to find new clients for your Virtual Assistant business. But where do we find people that might be great clients? The advice you will get… Read More »Marketing Your VA Business on LinkedIn<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[55],"tags":[],"class_list":["post-2596","post","type-post","status-publish","format-standard","hentry","category-social-media"],"yoast_head":"\nMarketing Your VA Business on LinkedIn<\/title>\n<meta name=\"description\" content=\"Are you using LinkedIn to market your Virtual Assistant business? 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