{"id":2630,"date":"2020-02-07T09:00:00","date_gmt":"2020-02-07T14:00:00","guid":{"rendered":"http:\/\/www.yourvamentor.com\/blog\/?p=2630"},"modified":"2020-03-07T10:38:12","modified_gmt":"2020-03-07T15:38:12","slug":"are-you-wasting-your-time-and-energy-in-marketing-your-va-business","status":"publish","type":"post","link":"https:\/\/www.yourvamentor.com\/blog\/2020\/02\/are-you-wasting-your-time-and-energy-in-marketing-your-va-business\/","title":{"rendered":"Are You Wasting Your Time and Energy in Marketing Your VA Business?"},"content":{"rendered":"\n<h3 class=\"has-neve-link-color-color has-text-color wp-block-heading\">Are you writing to a specific audience? If you don\u2019t, your message might not be heard. Such a waste of your time and energy.<\/h3>\n\n\n\n<p>As Virtual Assistants, we all spend a lot of time\nmarketing our businesses. Finding clients is one of the biggest tasks that takes\nup our time.<\/p>\n\n\n\n<p>But if you aren\u2019t doing it right, you could be\nwasting a lot of time and energy.<\/p>\n\n\n\n<h3 class=\"has-neve-link-color-color has-text-color wp-block-heading\">Do you have a target audience that you are\ncommunicating to?<\/h3>\n\n\n\n<p>Many VAs I talk to have not narrowed down their\nfocus yet.<\/p>\n\n\n\n<p>This happens for a number of reasons.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You think you have to offer specialized\nservices if you \u2018niche\u2019 down.<\/li><li>You are afraid of losing business if\nsomeone comes along that doesn\u2019t fit that target.<\/li><li>You literally just have no idea who to choose, so you don\u2019t.<\/li><\/ul>\n\n\n\n<p>I hear these\nthree reasons all the time. They are valid excuses, but they will keep you\nstuck.<\/p>\n\n\n\n<h3 class=\"has-neve-link-color-color has-text-color wp-block-heading\">If you are struggling to find clients and you are using any of these excuses for not choosing a target niche, I\u2019m here to let you know that it\u2019s time to make some decisions!<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2020\/02\/YVAM-Choose-a-Target-Market-1024x536.png\" alt=\"\" class=\"wp-image-2631\" srcset=\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2020\/02\/YVAM-Choose-a-Target-Market-1024x536.png 1024w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2020\/02\/YVAM-Choose-a-Target-Market-300x157.png 300w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2020\/02\/YVAM-Choose-a-Target-Market-768x402.png 768w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2020\/02\/YVAM-Choose-a-Target-Market.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Here is how\nto break through these thought patterns:<\/p>\n\n\n\n<h3 class=\"has-neve-link-color-color has-text-color wp-block-heading\">1. Offering Specialized Services<\/h3>\n\n\n\n<p>When you serve\na particular market, you don\u2019t have to specialize in something that you don\u2019t\nalready know how to do. <\/p>\n\n\n\n<p>When you are\ntargeting a group of people to market your business to, you still focus on the\nservices that you offer NOW \u2013 that\u2019s part of how you decide which clients to\ntarget. <\/p>\n\n\n\n<p>You don\u2019t go after\na group of people that you are not qualified to support. You choose the\nservices you want to offer, and then seek out industries or groups that need\nthose services. It\u2019s a win-win for both of you!<\/p>\n\n\n\n<h3 class=\"has-neve-link-color-color has-text-color wp-block-heading\">2. Saying NO to Others<\/h3>\n\n\n\n<p>Marketing\nmeans putting your message out there in front of people that you know you can\nbe of support to. It\u2019s advertising, for lack of a better word. You are trying\nto attract the attention of the ideal clients that you would love to work with.\n<\/p>\n\n\n\n<p>That doesn\u2019t\nmean in any way that you can\u2019t work with someone else if you want to. If you\nare targeting financial professionals and an electrician or a life coach comes\nalong and wants you to work with them, you can totally choose to do that as\nwell. <\/p>\n\n\n\n<p>Don\u2019t confuse\nmarketing with making actual choices about which clients to work with. Marketing\nwell will get your message out in front of lots of people \u2013 and you get to\nchoose who you work with!<\/p>\n\n\n\n<h3 class=\"has-neve-link-color-color has-text-color wp-block-heading\">3. Paralyzed By Decisions<\/h3>\n\n\n\n<p>Many VAs I\ntalk to just have no idea who needs their services. This is a totally normal\nthing. It\u2019s not just you! If you have never learned to do analysis or research\nlike this, it\u2019s okay to not know. But it\u2019s important to LEARN to do it. How?\nTalk to someone! <\/p>\n\n\n\n<p>I teach my students\nand clients to do a Skills Inventory that helps them determine which are their\nbest service offerings, and then we talk about which industries might be able\nto use them. <\/p>\n\n\n\n<p>You have to\nthink about what you can offer clients, and consider how others might use a VA\nin their business. It\u2019s easier than you think, but it often takes having a discussion\nwith another business owner to get unstuck. <\/p>\n\n\n\n<p>Choosing a\ntarget market will help you get clarity about specifically who you can help and\nwhat that means to their business. That clarity will carry over into your\nmarketing, your networking, and any conversations you have about your business.\n<\/p>\n\n\n\n<h3 class=\"has-neve-link-color-color has-text-color wp-block-heading\">People will get a better understanding of what you do \u2013 which is the whole point of marketing!<\/h3>\n\n\n\n<p>When what you are writing or saying is specific and clear, you will save time, energy and you will get clients!<\/p>\n\n\n\n<p>For more tips to help you get your VA business moving, so that you are headed towards success, check out this free video: &nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=Z4F7vr1X9co\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Take Action and Stop Making Excuses (opens in a new tab)\">Take Action and Stop Making Excuses<\/a>. There are more than 50 free videos for VA on my Youtube channel!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you writing to a specific audience? If you don\u2019t, your message might not be heard. Such a waste of your time and energy. As Virtual Assistants, we all spend a lot of time marketing our businesses. Finding clients is one of the biggest tasks that takes up our time. But if you aren\u2019t doing&hellip;&nbsp;<a href=\"https:\/\/www.yourvamentor.com\/blog\/2020\/02\/are-you-wasting-your-time-and-energy-in-marketing-your-va-business\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Are You Wasting Your Time and Energy in Marketing Your VA Business?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[66],"tags":[220,64,74],"class_list":["post-2630","post","type-post","status-publish","format-standard","hentry","category-finding-clients","tag-choose-a-target-market","tag-marketing-message","tag-target-market"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are You Wasting Your Time and Energy in Marketing Your Virtual Assistant Business?<\/title>\n<meta name=\"description\" content=\"Are you writing to a specific audience when it comes to marketing your Virtual Assistant business? 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