Many Virtual Assistants who are just getting started make one big mistake … they think they can provide support for anyone.<\/p>\n
The question \u2013 \u2018Who is your target market?\u2019 often brings the response \u2018Oh, I can help everyone. Everybody needs my services.\u2019<\/p>\n
While this is not exactly a false statement (many people need a variety of services that a VA can offer), it will really slow down the funnel of clients that you will attract.<\/strong><\/p>\n It doesn\u2019t matter if you are just getting started or if you are looking to expand or grow your business. Getting specific about who you are serving is the fastest way to grow your client list.<\/p>\n By really understand who you are serving, and how you can help them, you will be able to network with the right groups of people, you will be able to effortlessly explain how you can help them with their business, and you will really become known as an expert at what you do.<\/p>\n Defining your target market<\/strong> is simple.<\/strong><\/p>\n Think of an industry that you really have an interest in<\/strong> \u2013 it could be something that you like to do as a hobby, or an industry that you really take an interest in. Remember that you need to be interested in what your clients do in their business, because you will be supporting them on a daily basis. For instance, you may want to work with the travel industry because you have travelled or wish to travel. This would make your work interesting every day!<\/p>\n