{"id":4220,"date":"2024-10-09T19:00:00","date_gmt":"2024-10-09T23:00:00","guid":{"rendered":"http:\/\/www.yourvamentor.com\/blog\/?p=4220"},"modified":"2024-10-08T16:16:15","modified_gmt":"2024-10-08T20:16:15","slug":"podcast-10-important-facts-to-help-you-market-your-virtual-assistant-business-better","status":"publish","type":"post","link":"https:\/\/www.yourvamentor.com\/blog\/2024\/10\/podcast-10-important-facts-to-help-you-market-your-virtual-assistant-business-better\/","title":{"rendered":"Podcast: 10 Important Facts To Help You Market Your Virtual Assistant Business Better"},"content":{"rendered":"\n<p>Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Today I want to talk about marketing &#8211; but not just advertising your business, or getting visibility &#8211; I want to talk about why you need to do things a certain way to get better results.<\/h3>\n\n\n\n<p style=\"background-color:#dce0e2\" class=\"has-background\">Today&#8217;s Quote: Marketing\u2019s job is never done. It\u2019s about perpetual motion. We must continue to innovate every day. \u2014 Beth Comstock<\/p>\n\n\n\n<iframe loading=\"lazy\" title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/33381237\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/04949a\/time-start\/00:00:00\/hide-playlist\/yes\/font-color\/FFFFFF\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<p>Click the play button above to tune in, or choose your favourite podcast player below:<\/p>\n\n\n\n<a href=\"https:\/\/open.spotify.com\/show\/2vbBeibF7umX44eHXDeXHa\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\" alt=\"Spotify\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a> &nbsp;\n\n<a href=\"https:\/\/podcasts.apple.com\/ca\/podcast\/the-ridiculously-good-va-show\/id1635563103\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/apple-podcast.png\" alt=\"Apple Podcasts\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a>\n\n<a href=\"https:\/\/www.iheart.com\/podcast\/263-the-ridiculously-good-va-s-99637625\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/09\/iheartradio-icon.png\" alt=\"I Heart Radio Podcasts\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Connect with Tracey D&#8217;Aviero, VA Coach and Trainer<\/h3>\n\n\n\n<a href=\"http:\/\/www.facebook.com\/yourvamentor\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2012\/06\/facebook_logo-1-e1428604663756.png\" alt=\"Facebook\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"http:\/\/www.twitter.com\/Tracey_D\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2012\/06\/new-twitter-logo-e1428604645161.jpg\" alt=\"Twitter\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"http:\/\/www.linkedin.com\/in\/traceydaviero\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2015\/04\/linkedinicon-e1428604864511.jpg\" alt=\"LinkedIn\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"https:\/\/www.instagram.com\/yourvamentor\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/instagram.jpg\" alt=\"Instagram\" title=\"\" border=\"0\" width=\"25px\" align=\"\"><\/a> &nbsp;\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2024\/10\/TRGVAS-Episode-125-Cover-300x300.png\" alt=\"10 Important Facts To Help You Market Your Virtual Assistant Business Better\" class=\"wp-image-4221\" srcset=\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2024\/10\/TRGVAS-Episode-125-Cover-300x300.png 300w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2024\/10\/TRGVAS-Episode-125-Cover-1024x1024.png 1024w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2024\/10\/TRGVAS-Episode-125-Cover-150x150.png 150w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2024\/10\/TRGVAS-Episode-125-Cover-768x768.png 768w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2024\/10\/TRGVAS-Episode-125-Cover-1536x1536.png 1536w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2024\/10\/TRGVAS-Episode-125-Cover-2048x2048.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Episode Notes:<\/h3>\n\n\n\n<p>I want to talk about some of the nuances of marketing &#8211; maybe they aren\u2019t nuances, maybe they are tips, facts, or stats. But it\u2019s easy to do marketing.<\/p>\n\n\n\n<p>To do it well? You need to understand why certain things work.<\/p>\n\n\n\n<p>If you tuned in to my interview with Alicia Croci of Wildly Creative Studio, you will know that she mentioned the psychology of sales. That\u2019s the reason that people say yes, or say no, or engage or don\u2019t engage with you.<\/p>\n\n\n\n<p>There are certain things that you need to realize about sales, about marketing, and about business &#8211; that will help you get better results from everything that you do.<\/p>\n\n\n\n<p>I\u2019m going to talk about 10 of them in today\u2019s episode.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Blogging SEO<\/h3>\n\n\n\n<p><strong>Websites with blogs have 434% more indexed pages<\/strong>&#8211; <a href=\"http:\/\/www.techclient.com\/blogging-statistics\/\">Source<\/a> Techclient.<\/p>\n\n\n\n<p>SEO is the key is getting the content you create to be seen by the people you want to see it. You have to insert the proper words not just in your SEO plugin, but also in the words that you write, the alt text in your images, the categories and tags that you use, and the headings and titles that you use too.<\/p>\n\n\n\n<p>Blogging is an amazing source of content creation \u2013 and I bet you are sitting there right now thinking I don\u2019t even blog. Well, you should start.<\/p>\n\n\n\n<p>You not only get a main piece of content every week, you get to repurpose that for everything else you do.<\/p>\n\n\n\n<p>And the fact that this stat tells us that websites with blogs get over 400x more search results should be a great incentive. It\u2019s because every time you publish a new post, the search engines \u2018see\u2019 your website as being updated.<\/p>\n\n\n\n<p>If you only have your standard five pages that I tell you to put on your site, and you never update them, unless your SEO setup is amazing, you will probably not be found in search results.<\/p>\n\n\n\n<p>Is your website a powerhouse or an online brochure? I vote for powerhouse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content Marketing<\/h3>\n\n\n\n<p><strong>70% of people would rather learn about products through content than traditional ads.<\/strong> <a href=\"https:\/\/searchengineland.com\/what-is-content-marketing-388970#:~:text=70%25%20say%20they%20would%20prefer,awareness%20to%20consideration%20to%20decision.\">Source Content Engine Land<\/a><\/p>\n\n\n\n<p>I don\u2019t know about you, but I don\u2019t love social media ads. Not only because we are inundated by them, but I\u2019m just not really a fan. I don\u2019t use them \u2013 I probably should \u2013 but I like this marketing fact because it speaks to how I like to learn.<\/p>\n\n\n\n<p>I like to learn about a product or service through content \u2013 when I see something I like (okay, yes, sometimes that is via an ad), I then go and check it out \u2013 I got to the website, I look up reviews, I google the person or product and see what else is out there about it.<\/p>\n\n\n\n<p>I\u2019m clearly in the 70% and that\u2019s totally fine by me. I know that a lot of VAs are similar to my line of thinking so if that\u2019s you, then why aren\u2019t you using more content marketing in your business?<\/p>\n\n\n\n<p>If you content is educating and engaging your audience, I bet you will get much better results \u2013 interaction, discovery calls, clients.<\/p>\n\n\n\n<p>Why don\u2019t we like ads? Because usually they are selling something. A talking head, testimonials, maybe a webinar you have to attend that leads you to a program to purchase to get any good info. Yuck.<\/p>\n\n\n\n<p>If you are just selling and shouting, that\u2019s an ad. Focus on engaging and educating and you\u2019ll get a lot better results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email Marketing<\/h3>\n\n\n\n<p><strong>Email marketing has an ROI of 4,400%.<\/strong> <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/70-email-marketing-stats-you-need-to-know\/\">Source<\/a> Campaign Monitor<\/p>\n\n\n\n<p>What does that mean? It means for every $1 you spend on email marketing, you can expect an average return of $44.<\/p>\n\n\n\n<p>How can we get return on investment from email? By sending emails.<\/p>\n\n\n\n<p>Sending a regular newsletter can help you get in front of your audience regularly, but more than just sending an email, you have to give them an incentive to buy from you.<\/p>\n\n\n\n<p>Email marketing is never a bother, because someone gave you their email address because they received something from you \u2013 and they are interested in what you have to say. Be sure to continue communicating with them so they can learn just how great you are, and the rewards will follow.<\/p>\n\n\n\n<p>When I say a regular newsletter, I mean a weekly one. It\u2019s simple math that the more you communicate with people who have already said they are interested in what you have to say, the more responsive they will be.<\/p>\n\n\n\n<p>Don\u2019t try to get traction with a monthly newsletter. It\u2019s simply not sent often enough to move the needle on your goals.<\/p>\n\n\n\n<p>If you aren\u2019t sure what to send out in a newsletter, start with that weekly blog post we were just talking about \u2013 it\u2019s a great way to have new stuff to send out to your list (and it sends traffic to your website at the same time!).<\/p>\n\n\n\n<p>Are you leveraging email to its full potential or leaving money on the table? Create your editorial calendar and get emailing \u2013 4400%, folks!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram as a Marketing Tool<\/h3>\n\n\n\n<p><strong>71% of businesses use Instagram as a marketing tool.<\/strong> <a href=\"https:\/\/www.hubspot.com\/instagram-marketing#:~:text=Everyone%20and%20their%20dog%20\">Source<\/a> Hubspot <\/p>\n\n\n\n<p>It is interesting to me that so many businesses choose Instagram to market their business. I think it\u2019s because it\u2019s easy \u2013 you put up a picture with a caption and there you go.<\/p>\n\n\n\n<p>I mean obviously there\u2019s a lot more to it, but at first glance, that\u2019s what it is.<\/p>\n\n\n\n<p>And I really believe this stat, not that I\u2019m doubting it, but when you go and look at someone\u2019s website, you will usually see two logos \u2013 FB and IG. And they aren\u2019t doing much on their FB page (it\u2019s more work), but their IG is up to date.<\/p>\n\n\n\n<p>Are you capitalizing on Instagram? Or are you missing out on potential customers?<\/p>\n\n\n\n<p>I certainly don\u2019t suggest just posting pictures and hoping for the best over there, you still need a strategy, but if you haven\u2019t considered using it yet, you should have a look at who you know that\u2019s on it.<\/p>\n\n\n\n<p>It\u2019s also of course a Meta brand, so you can tie your Facebook to it and your Threads too. It makes it easy to chat with the same people across different platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social Proof<\/h3>\n\n\n\n<p><strong>Reviews influence the purchasing decisions of 93% of consumers<\/strong>. <a href=\"https:\/\/www.thedrum.com\/news\/2017\/03\/27\/online-reviews-impact-purchasing-decisions-over-93-consumers-report-suggests\">Source<\/a> Podium<\/p>\n\n\n\n<p>I already mentioned earlier that I look for reviews for almost everything that I purchase. They are so easy to find.<\/p>\n\n\n\n<p>I think Amazon really did a great job of pushing us in the direction of the review. Restaurants are another big one \u2013 although I rarely go to look for reviews online for those anymore (I find that the negative folks are posting more often than the positive ones), I do ask people I know who have been somewhere what their opinion was. Verbal works!<\/p>\n\n\n\n<p>If I see positive reviews for something, I will likely make that purchase.<\/p>\n\n\n\n<p>Are you showcasing your customer reviews or making it more difficult for your clients to see how great you are?<\/p>\n\n\n\n<p>LinkedIn Recommendations and Google Reviews are both good places to get your clients to leave feedback. Testimonials on your website pages and in your social media also work well.<\/p>\n\n\n\n<p>It\u2019s like the references we used to put on our resumes \u2013 you can tell us anything you want, but we want to hear from someone who actually knows you. It\u2019s called social proof, and it\u2019s an important part of your marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram Selfies Sell<\/h3>\n\n\n\n<p><strong>Instagram posts with faces get 38% more likes<\/strong>. <a href=\"https:\/\/www.sciencedaily.com\/releases\/2014\/03\/140320134724.htm#:~:text=Georgia%20Institute%20of%20Technology%20and,than%20photos%20with%20no%20faces.\">Source<\/a> Georgia Institute of Tech<\/p>\n\n\n\n<p>Selfies sell. Sorry to say it, but for some reason seeing someone\u2019s candid selfie makes people click more often than a logo or a product picture does.<\/p>\n\n\n\n<p>We shouldn\u2019t complain \u2013 I mean it\u2019s called social media for a reason. When someone sees your smiling face, there is a connection made. They might be more willing to make a comment or interact with you. I know I sure do that.<\/p>\n\n\n\n<p>Even pictures of you working or out at an event with other business owners, draws the interest of the people who follow you. It\u2019s not about the selling or the smiling selfie \u2013 it\u2019s about being personal.<\/p>\n\n\n\n<p>I always tell you that business is about relationships, and when you share your actual self \u2013 your actual activities, that can go along way to showing the human side to your VA business.<\/p>\n\n\n\n<p>Stop hiding behind your log and your stock images \u2013 I bet you\u2019ll see a huge difference in interactions quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customer Loyalty<\/h3>\n\n\n\n<p><strong>65% of a company\u2019s business comes from existing customers.<\/strong> <a href=\"https:\/\/smallbiztrends.com\/customer-retention-statistics\/\">Source<\/a> Small Biz Trends<\/p>\n\n\n\n<p>Think about it \u2013 if you have clients now, you are earning revenue from them. Are you nurturing them or are you constantly chasing new customers?<\/p>\n\n\n\n<p>It\u2019s really important to value the people who have already made the decision to invest their money in working with you.<\/p>\n\n\n\n<p>Sometimes we just think \u2018oh great, got them\u2019 and then keep looking.<\/p>\n\n\n\n<p>It\u2019s not your fault if you have done this, or are doing this \u2013 it\u2019s natural \u2013 especially if you haven\u2019t reached your goal revenue yet. But it\u2019s really easy to nurture the ones who are your clients.<\/p>\n\n\n\n<p>It could lead to more business from them as they grow, or referrals that make growing your business even easier.<\/p>\n\n\n\n<p>Customer loyalty is something that we as consumers pay a lot of attention to.<\/p>\n\n\n\n<p>If you have ever watched another table get served their food in a restaurant before us, when you arrived first, you know that feeling.<\/p>\n\n\n\n<p>Be sure to make your clients feel important \u2013 manage things like expectations early on and keep it going. You know I have always said not to have super short or fast turnaround times when you get started, even if you only have one client.<\/p>\n\n\n\n<p>Because as you get busier, that will be impossible to maintain \u2013 and suddenly that great first client is waiting a&nbsp; lot longer for their stuff to get done. They notice. Trust me.<\/p>\n\n\n\n<p>So nurture them while you chase the new folks, but keep that stat in mind \u2013 that (at least) 65% of your revenue is coming from them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content Marketing Is Cost Efficient<\/h3>\n\n\n\n<p><strong>Content marketing costs 62% less than traditional marketing and generates 3 times as many leads.<\/strong> <a href=\"https:\/\/contentmarketinginstitute.com\/articles\/stats-invest-content-marketing\/\">Source<\/a> The Content Marketing Institute (2017)<\/p>\n\n\n\n<p>This is an old stat but it still gets the message across that I wanted to share. Content marketing doesn\u2019t cost as much as paid advertising.<\/p>\n\n\n\n<p>You have to make it a point of starting to do this well in your VA business. It is the easiest way to get the word out about you, showcase your expertise, and really get focused on how you help your clients.<\/p>\n\n\n\n<p>Marketing takes time, there\u2019s no getting around it, but content marketing is a really easy way to make your budget work smarter for you.<\/p>\n\n\n\n<p>Do paid ads or paid spots if if makes sense for you, but always make sure that content marketing is a part of your strategy.<\/p>\n\n\n\n<p>Marketing is about generating leads, and if you know you can get 3X as many by doing something that uses less of your budget, wouldn\u2019t you agree that\u2019s a good step to take? I do, every time.<\/p>\n\n\n\n<p>We talked earlier about seeing ads in our feeds, and how annoying and disruptive they are. Why not focus on providing content that the people who are already interested in you will see and react to?<\/p>\n\n\n\n<p>Work smarter, not harder.<\/p>\n\n\n\n<p>And finally, back to blogging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consistent Blogging<\/h3>\n\n\n\n<p><strong>Companies that publish 16+ blog posts per month get 3.5 times more traffic than those who don\u2019t<\/strong>. <a href=\"https:\/\/blog.hubspot.com\/marketing\/blogging-increases-traffic#:~:text=Deciding%20how%20many%20blog%20posts,between%200%E2%80%934%20monthly%20posts.\">Source<\/a> Hubspot<\/p>\n\n\n\n<p>First things first, 16 blog posts per month is a lot. I get that. Don\u2019t worry about that number so much. Let\u2019s look at this stat. 16+ blog posts per month get 3.5 times more traffic.<\/p>\n\n\n\n<p>The idea with this last stat is that the more frequently people see your stuff, the more they will click on it.<\/p>\n\n\n\n<p>That\u2019s just numbers. More usually equals more.<\/p>\n\n\n\n<p>But in this case I want to focus on the other words \u2013 per month. It\u2019s about being consistent and you can be consistent doing it just once a month.<\/p>\n\n\n\n<p>You might not get 3.5X more traffic, but you are still going to get more than you would if you just posted once.<\/p>\n\n\n\n<p>Creating content like a blog every week is not hard when you put all the tools in place to do it efficiently.<\/p>\n\n\n\n<p>If you are using my Content Matrix you should have topics at the ready. If you have a swipe file you should be able to create a bullet point list for this week\u2019s article quickly. And if you set a timer for one hour to write a blog, you should be able to work within that timeframe to get it done.<\/p>\n\n\n\n<p>Systems help you get stuff done and consistent blogging needs a system.<\/p>\n\n\n\n<p>When you create a simple system that uses your time efficiently and produces quality content, you will get the results. Make your blog a content hub, not a wasteland.<\/p>\n\n\n\n<p><strong>That\u2019s it, that\u2019s 10 marketing tips for you. <\/strong><\/p>\n\n\n\n<p>Marketing is an essential part of getting clients for your VA business. You have to do it or you won\u2019t have a VA business soon.<\/p>\n\n\n\n<p>So take some of these tips and implement them today. Or better yet, let me help you build your system and help you get clients.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Thank you again for trusting me to teach you and to guide you. I truly love to be here for you every week.<\/p>\n\n\n\n<p>If I could ask you a favour &#8211; to subscribe to the podcast or leave me a review if you haven\u2019t already. That\u2019s something I should say every week and I never really do. But it matters and it will make sure that I know you are finding value in what I create just for you every week.\u200c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do You Need Help?<\/h3>\n\n\n\n<p>If you are looking to build the kind of business I\u2019m talking about &#8211; a 50K and beyond VA business, that\u2019s where I can help. I am here to help you become a ridiculously good VA. <\/p>\n\n\n\n<p>I have helped hundreds of VAs who are stuck get moving through private coaching, group coaching, and live and self study trainings. If you want to talk about how we can work together, let\u2019s connect on a Cut to the Chase call. You can book yours at&nbsp;<a href=\"http:\/\/yourvamentor.com\/chase\" target=\"_blank\" rel=\"noreferrer noopener\">YourVAMentor.com\/chase<\/a><\/p>\n\n\n\n<p>Thanks for tuning in this week! I\u2019ll see you next time!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u200cWhat You Need to Do Next:<\/h3>\n\n\n\n<p>PRIVATE COACHING: Let\u2019s work together privately to get you to your really big goal. It\u2019s the fastest way to get results and we can start right away.&nbsp;<a href=\"https:\/\/yourvamentor.com\/services\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about private coaching here<\/a>.<\/p>\n\n\n\n<p>GROUP COACHING MASTERMIND:&nbsp;<strong>The Virtual Circle<\/strong>&nbsp;is a group coaching mastermind option that costs less than private coaching, and can help you achieve the goals you set for yourself. . Check it out here:&nbsp;<a href=\"https:\/\/yourvamentor.com\/TVC\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/yourvamentor.com\/TVC\">The Virtual Circle Group Coaching Mastermind for Virtual Assistants<\/a>&nbsp;. We\u2019d love to have you join us!<\/p>\n\n\n\n<p><strong>50K VA GROUP COACHING PROGRAM:<\/strong>&nbsp;If you have been struggling to build your VA business, get in on this live coaching program where we will help you create the framework for a business that can earn you 50K a year and beyond.&nbsp;<strong>LAUNCHING FALL 2024<\/strong>, stay tuned!<\/p>\n\n\n\n<p>MONTHLY EMAIL MEMBERSHIP: I also have a brand new low-cost monthly membership program that will help you build your VA business \u2013 and it doesn\u2019t require you to be on social media! It\u2019s an email membership that I call&nbsp;<strong>The Virtual Toolkit<\/strong>! Every Monday morning you\u2019ll receive a lesson and a downloadable resource in your inbox, that you can use to take a step further in your VA business.&nbsp;<a href=\"https:\/\/yourvamentor.com\/thevirtualtoolkit\" target=\"_blank\" rel=\"noreferrer noopener\">Get more details and sign up here now!<\/a><\/p>\n\n\n\n<p>SELF STUDY PROGRAM: My self study program Getting Started as a VA can help you get your VA business started easily and quickly too. You can sign up right away and be on your way to getting clients by the end of the program, with all the right foundations in place.&nbsp;<a href=\"https:\/\/getstartedva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out the program here.<\/a><\/p>\n\n\n\n<p>COMPLIMENTARY CONSULT: Reach out to me if you need to talk about where you are stuck and what the right option might be to get you moving. It\u2019s literally all I\u2019m here to do is help you get to where you want to go.&nbsp;<a href=\"https:\/\/yourvamentor.com\/15-min\" target=\"_blank\" rel=\"noreferrer noopener\">Book a complimentary Cut to the Chase call with me here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. Today I want to talk about marketing &#8211; but not just advertising your business, or getting visibility &#8211; I want to talk about why you need to do things a certain way to get better results. 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