{"id":4273,"date":"2025-01-31T17:01:07","date_gmt":"2025-01-31T22:01:07","guid":{"rendered":"https:\/\/www.yourvamentor.com\/blog\/?p=4273"},"modified":"2025-02-03T17:25:22","modified_gmt":"2025-02-03T22:25:22","slug":"podcast-choosing-the-right-social-media-platform-to-market-your-va-business","status":"publish","type":"post","link":"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/","title":{"rendered":"Podcast: Choosing the Right Social Media Platform to Market Your VA Business"},"content":{"rendered":"\n<p>Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Today I want to talk about how to find your place online &#8211; which social media platform you should use to find clients.<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#dce0e2\">Today&#8217;s Quote: Don&#8217;t build links. Build relationships. <em>&#8211;<\/em> Rand Fishkin<\/p>\n\n\n\n<iframe loading=\"lazy\" title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/35081980\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/04949a\/time-start\/00:00:00\/hide-playlist\/yes\/font-color\/FFFFFF\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<p>Click the play button above to tune in, or choose your favourite podcast player below:<\/p>\n\n\n\n<a href=\"https:\/\/open.spotify.com\/show\/2vbBeibF7umX44eHXDeXHa\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\" alt=\"Spotify\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a> &nbsp;\n\n<a href=\"https:\/\/podcasts.apple.com\/ca\/podcast\/the-ridiculously-good-va-show\/id1635563103\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/apple-podcast.png\" alt=\"Apple Podcasts\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a>\n\n<a href=\"https:\/\/www.iheart.com\/podcast\/263-the-ridiculously-good-va-s-99637625\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/09\/iheartradio-icon.png\" alt=\"I Heart Radio Podcasts\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Connect with Tracey D&#8217;Aviero, VA Coach and Trainer<\/h3>\n\n\n\n<a href=\"http:\/\/www.facebook.com\/yourvamentor\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2012\/06\/facebook_logo-1-e1428604663756.png\" alt=\"Facebook\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"http:\/\/www.twitter.com\/Tracey_D\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2012\/06\/new-twitter-logo-e1428604645161.jpg\" alt=\"Twitter\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"http:\/\/www.linkedin.com\/in\/traceydaviero\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2015\/04\/linkedinicon-e1428604864511.jpg\" alt=\"LinkedIn\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"https:\/\/www.instagram.com\/yourvamentor\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/instagram.jpg\" alt=\"Instagram\" title=\"\" border=\"0\" width=\"25px\" align=\"\"><\/a> &nbsp;\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/02\/TRGVAS-Episode-140-Cover-300x300.png\" alt=\"Choosing the Right Social Media Platform to Market Your VA Business\" class=\"wp-image-4277\" srcset=\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/02\/TRGVAS-Episode-140-Cover-300x300.png 300w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/02\/TRGVAS-Episode-140-Cover-1024x1024.png 1024w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/02\/TRGVAS-Episode-140-Cover-150x150.png 150w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/02\/TRGVAS-Episode-140-Cover-768x768.png 768w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/02\/TRGVAS-Episode-140-Cover-1536x1536.png 1536w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/02\/TRGVAS-Episode-140-Cover-2048x2048.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Episode Notes:<\/h3>\n\n\n\n<p><strong>T<\/strong>oday we\u2019re talking about one of the biggest questions I get from VAs: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Which social media platform is the best for promoting your VA business?<\/em><\/h3>\n\n\n\n<p>The short answer? It depends. The long answer? Well, that\u2019s what we\u2019re about to explore. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Importance of Choosing the Right Platform<\/h3>\n\n\n\n<p>Not all social media platforms are created equal, especially when it comes to marketing your VA services. Choosing the right platform isn\u2019t just about where you <em>like<\/em> to spend time, it\u2019s about where your <em>ideal clients<\/em> are spending their time. If you\u2019re putting all your effort into a platform where your audience isn\u2019t active, you\u2019re working harder than you need to.<\/p>\n\n\n\n<p>Before we get into specifics, consider these key questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who is your ideal client?<\/li>\n\n\n\n<li>Where do they hang out online?<\/li>\n\n\n\n<li>What type of content are you comfortable creating consistently?<\/li>\n<\/ul>\n\n\n\n<p>Your answers to these questions will help determine which platform makes the most sense for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Breakdown of Popular Social Media Platforms<\/h3>\n\n\n\n<p>Let\u2019s take a look at some of the top platforms and how they work for virtual assistants.<\/p>\n\n\n\n<p><strong>1. LinkedIn: Best for B2B &amp; Professional Networking<\/strong><\/p>\n\n\n\n<p>LinkedIn is a goldmine for VAs targeting business owners, entrepreneurs, and corporate professionals. Here\u2019s why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It\u2019s a professional platform where decision-makers actively seek support.<\/li>\n\n\n\n<li>You can showcase your skills, services, and testimonials on your profile.<\/li>\n\n\n\n<li>Content like industry insights, case studies, and personal experiences perform well.<\/li>\n\n\n\n<li>Networking is key. Engaging with posts and sending personalized connection requests can lead to opportunities.<\/li>\n<\/ul>\n\n\n\n<p>I use LinkedIn as a business connection platform &#8211; and when I am working with VAs to find their people, we often head over to LinkedIn as well. Because it\u2019s a business platform first &#8211; and many of the people that are using it are doing so specifically for business, it can be a great, quick way to make the one to one connections that you are looking for. Double down on your LinkedIn connections to get clients quickly.<\/p>\n\n\n\n<p><strong>2. Instagram: Best for Visual Branding &amp; Engagement<\/strong><\/p>\n\n\n\n<p>Instagram is excellent if your target clients are coaches, creatives, or solopreneurs who are actively using the platform for their own businesses.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stories, reels, and carousel posts allow for creative marketing.<\/li>\n\n\n\n<li>Engagement is high, especially with behind-the-scenes content and personal branding.<\/li>\n\n\n\n<li>Hashtags and collaborations can help with visibility.<\/li>\n<\/ul>\n\n\n\n<p>However, Instagram requires consistency and a strong visual brand. If you love creating content like graphics, short videos, or engaging captions, this could be a great fit.<\/p>\n\n\n\n<p>Because Instagram itself is quite a visual platform and so if your VA business is visual or creative, it\u2019s a good place for you to be. I think it has changed recently, as other platforms have to, and DMs seem much more accessible now than they used to be. You still want to focus on commenting to connect, but heading to the DMs is easier, especially with Threads coming into the fray. Threads shares DMs with Instagram, so if you are having conversations over there, the DMs go to your main IG box. It\u2019s the best of both worlds.<\/p>\n\n\n\n<p><strong>3. Facebook: Best for Community Building &amp; Groups<\/strong><\/p>\n\n\n\n<p>Facebook is still one of the most widely used social platforms, making it a solid choice for VAs who want to connect with entrepreneurs in a more personal way.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook Groups are a great place to network and offer value without being overly promotional.<\/li>\n\n\n\n<li>Posting in target market-specific groups can lead to organic client inquiries.<\/li>\n\n\n\n<li>Your business page can serve as a mini-website with testimonials, services, and contact details.<\/li>\n<\/ul>\n\n\n\n<p>The downside is that organic reach has declined over the years, so having a strategy for engagement is crucial.<\/p>\n\n\n\n<p>Almost everyone is still on Facebook, even if they say they don\u2019t want to be. I have watched coach after coach try to move their community off of Facebook to something else (Clubhouse, Circle, anyone?) but they always seem to come back to Facebook. I\u2019m not sure why, but it\u2019s still where we all are. Reach of pages might be down, but conversation is still going strong.<\/p>\n\n\n\n<p><strong>4. TikTok: Best for Quick, Engaging Video Content<\/strong><\/p>\n\n\n\n<p>TikTok might not be the first platform that comes to mind, but it\u2019s growing fast in the business space.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Short, informative videos showcasing VA tips, time management hacks, and client success stories perform well.<\/li>\n\n\n\n<li>The algorithm favors organic reach, meaning you can get in front of new audiences quickly.<\/li>\n\n\n\n<li>It works best for VAs who are comfortable on camera and can create engaging, educational, or entertaining content.<\/li>\n<\/ul>\n\n\n\n<p>I have done some video on Tiktok &#8211; and if it\u2019s something you are comfortable with, and if it\u2019s where your people are, you can build a great following. It\u2019s not a platform I typically refer to VAs, but it totally depends on what your services are and who your target market is. Dont&#8217; get me started on the US tiktok ban &#8211; if you are looking for Canadian connections, now is the time to get active on Tiktok, but for me it\u2019s still mostly social over there.<\/p>\n\n\n\n<p><strong>5. Pinterest: Best for Driving Website Traffic<\/strong><\/p>\n\n\n\n<p>If you have a blog, a lead magnet, or resources to share, Pinterest can be a powerful tool.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It functions more like a search engine than a social media platform.<\/li>\n\n\n\n<li>Well-designed pins linked to your website can drive consistent traffic.<\/li>\n\n\n\n<li>It\u2019s great for evergreen content, meaning your posts stay relevant for longer.<\/li>\n<\/ul>\n\n\n\n<p>While Pinterest isn\u2019t as direct for engagement, it can be an excellent long-term strategy.<\/p>\n\n\n\n<p>Honesty time: Pinterest is the one social media platform I honestly haven\u2019t figured out yet. I am on it, but I don\u2019t actively do anything with it. I have made a resolution to figure it out in 2025! I know it\u2019s a great driver of traffic for blog posts and if you are blogging, you will get great leverage out of it if you use it properly. I\u2019ll teach you how once I finally figure it out!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Choose the Right One for You<\/h3>\n\n\n\n<p>So, how do you pick the <em>best<\/em> platform for your VA business? Here\u2019s a simple three-step process:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Identify your ideal clients<\/strong> \u2013 If you work with corporate professionals, LinkedIn might be best. If your clients are online coaches, Instagram or Facebook may work better.<\/li>\n\n\n\n<li><strong>Choose a platform you enjoy using<\/strong> \u2013 If you hate being on video, TikTok might not be the right fit. If you love writing, LinkedIn articles or Pinterest blog posts might be ideal.<\/li>\n\n\n\n<li><strong>Start with one (or two) platforms<\/strong> \u2013 It\u2019s easy to get overwhelmed trying to be everywhere at once. Pick one or two platforms to focus on and master them before expanding.<\/li>\n<\/ol>\n\n\n\n<p>The best social media platform for your VA business isn\u2019t a one-size-fits-all answer. It\u2019s the one where your ideal clients are most active and where you can show up consistently.<\/p>\n\n\n\n<p>So, I challenge you this week to do a little research. Look at where your past or ideal clients are spending their time online, and decide which platform you want to focus on moving forward.<\/p>\n\n\n\n<p>Lets circle back to this weeks quote: &#8216;Don&#8217;t build links. Build relationships.&#8217; &#8211; Rand Fishkin<\/p>\n\n\n\n<p>When you focus on the relationships you are going to go much farther, much faster. It\u2019s about the people. You don\u2019t need hundreds of connections to get one client, or 10 clients. You need just enough. Think quality over quantity, every time when marketing your VA business.<\/p>\n\n\n\n<p>I\u2019d love to hear your thoughts! Which platform has worked best for you? Connect with me on Threads or Instagram, or drop a comment in our VA community.<\/p>\n\n\n\n<p>And if you\u2019re looking for more personalized guidance on growing your VA business, be sure to check out The VIrtual Circle. We are currently on winter hiatus but we pick up the group again in March and I\u2019d love to have you join us.<\/p>\n\n\n\n<p>It\u2019s the only reason I do this, folks, is to help you become a ridiculously good virtual assistant.<\/p>\n\n\n\n<p>Thanks for listening in!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do You Need Help?<\/h3>\n\n\n\n<p>I hope you\u2019re feeling inspired and ready to take action. If you need extra support, <a href=\"https:\/\/yourvamentor.com\/chase\">book a call with me<\/a> to talk about how I can help you grow your VA business.<\/p>\n\n\n\n<p>I\u2019m going to leave it here for this week, but I do hope to hear from you. <\/p>\n\n\n\n<p>I\u2019m Tracey D&#8217;Aviero, Confidence Coach for VAs and I\u2019ll see you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. Today I want to talk about how to find your place online &#8211; which social media platform you should use to find clients. Today&#8217;s Quote: Don&#8217;t build links. Build relationships. &#8211; Rand Fishkin Click the play button&hellip;&nbsp;<a href=\"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Podcast: Choosing the Right Social Media Platform to Market Your VA Business<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[240,55],"tags":[206,241,342],"class_list":["post-4273","post","type-post","status-publish","format-standard","hentry","category-podcast","category-social-media","tag-getting-clients","tag-podcast","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast: Choosing the Right Social Media Platform to Market Your VA Business<\/title>\n<meta name=\"description\" content=\"In today\u2019s episode, we are talking about how to find your place online - your community - which social media platform you should use to find clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: Choosing the Right Social Media Platform to Market Your VA Business\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s episode, we are talking about how to find your place online - your community - which social media platform you should use to find clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Learn to Be a Ridiculously Good Virtual Assistant\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/yourvamentor\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-31T22:01:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-03T22:25:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\" \/>\n<meta name=\"author\" content=\"Tracey D&#039;Aviero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tracey_d\" \/>\n<meta name=\"twitter:site\" content=\"@tracey_d\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tracey D&#039;Aviero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/\"},\"author\":{\"name\":\"Tracey D'Aviero\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/person\/abe20fc729af3323a907d3e58f3aacf5\"},\"headline\":\"Podcast: Choosing the Right Social Media Platform to Market Your VA Business\",\"datePublished\":\"2025-01-31T22:01:07+00:00\",\"dateModified\":\"2025-02-03T22:25:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/\"},\"wordCount\":1512,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\",\"keywords\":[\"getting clients\",\"podcast\",\"social media marketing\"],\"articleSection\":[\"podcast\",\"social media tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/\",\"url\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/\",\"name\":\"Podcast: Choosing the Right Social Media Platform to Market Your VA Business\",\"isPartOf\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\",\"datePublished\":\"2025-01-31T22:01:07+00:00\",\"dateModified\":\"2025-02-03T22:25:22+00:00\",\"description\":\"In today\u2019s episode, we are talking about how to find your place online - your community - which social media platform you should use to find clients.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/#primaryimage\",\"url\":\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\",\"contentUrl\":\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yourvamentor.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast: Choosing the Right Social Media Platform to Market Your VA Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#website\",\"url\":\"https:\/\/www.yourvamentor.com\/blog\/\",\"name\":\"Learn to Be a Ridiculously Good Virtual Assistant\",\"description\":\"Virtual Assistant Training with Tracey D&#039;Aviero\",\"publisher\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yourvamentor.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#organization\",\"name\":\"Your VA Mentor\",\"url\":\"https:\/\/www.yourvamentor.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2018\/04\/yourvamentor-headshot.jpg\",\"contentUrl\":\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2018\/04\/yourvamentor-headshot.jpg\",\"width\":328,\"height\":289,\"caption\":\"Your VA Mentor\"},\"image\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/yourvamentor\",\"https:\/\/x.com\/tracey_d\",\"http:\/\/www.instagram.com\/yourvamentor\",\"http:\/\/www.linkedin.com\/in\/traceydaviero\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/person\/abe20fc729af3323a907d3e58f3aacf5\",\"name\":\"Tracey D'Aviero\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g\",\"caption\":\"Tracey D'Aviero\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Podcast: Choosing the Right Social Media Platform to Market Your VA Business","description":"In today\u2019s episode, we are talking about how to find your place online - your community - which social media platform you should use to find clients.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/","og_locale":"en_US","og_type":"article","og_title":"Podcast: Choosing the Right Social Media Platform to Market Your VA Business","og_description":"In today\u2019s episode, we are talking about how to find your place online - your community - which social media platform you should use to find clients.","og_url":"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/","og_site_name":"Learn to Be a Ridiculously Good Virtual Assistant","article_publisher":"http:\/\/www.facebook.com\/yourvamentor","article_published_time":"2025-01-31T22:01:07+00:00","article_modified_time":"2025-02-03T22:25:22+00:00","og_image":[{"url":"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png","type":"","width":"","height":""}],"author":"Tracey D'Aviero","twitter_card":"summary_large_image","twitter_creator":"@tracey_d","twitter_site":"@tracey_d","twitter_misc":{"Written by":"Tracey D'Aviero","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/#article","isPartOf":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/"},"author":{"name":"Tracey D'Aviero","@id":"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/person\/abe20fc729af3323a907d3e58f3aacf5"},"headline":"Podcast: Choosing the Right Social Media Platform to Market Your VA Business","datePublished":"2025-01-31T22:01:07+00:00","dateModified":"2025-02-03T22:25:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/"},"wordCount":1512,"commentCount":0,"publisher":{"@id":"https:\/\/www.yourvamentor.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png","keywords":["getting clients","podcast","social media marketing"],"articleSection":["podcast","social media tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/","url":"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/","name":"Podcast: Choosing the Right Social Media Platform to Market Your VA Business","isPartOf":{"@id":"https:\/\/www.yourvamentor.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/#primaryimage"},"image":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png","datePublished":"2025-01-31T22:01:07+00:00","dateModified":"2025-02-03T22:25:22+00:00","description":"In today\u2019s episode, we are talking about how to find your place online - your community - which social media platform you should use to find clients.","breadcrumb":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/#primaryimage","url":"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png","contentUrl":"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/01\/podcast-choosing-the-right-social-media-platform-to-market-your-va-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yourvamentor.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Podcast: Choosing the Right Social Media Platform to Market Your VA Business"}]},{"@type":"WebSite","@id":"https:\/\/www.yourvamentor.com\/blog\/#website","url":"https:\/\/www.yourvamentor.com\/blog\/","name":"Learn to Be a Ridiculously Good Virtual Assistant","description":"Virtual Assistant Training with Tracey D&#039;Aviero","publisher":{"@id":"https:\/\/www.yourvamentor.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yourvamentor.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.yourvamentor.com\/blog\/#organization","name":"Your VA Mentor","url":"https:\/\/www.yourvamentor.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2018\/04\/yourvamentor-headshot.jpg","contentUrl":"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2018\/04\/yourvamentor-headshot.jpg","width":328,"height":289,"caption":"Your VA Mentor"},"image":{"@id":"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/yourvamentor","https:\/\/x.com\/tracey_d","http:\/\/www.instagram.com\/yourvamentor","http:\/\/www.linkedin.com\/in\/traceydaviero"]},{"@type":"Person","@id":"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/person\/abe20fc729af3323a907d3e58f3aacf5","name":"Tracey D'Aviero","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g","caption":"Tracey D'Aviero"}}]}},"_links":{"self":[{"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/posts\/4273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/comments?post=4273"}],"version-history":[{"count":1,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/posts\/4273\/revisions"}],"predecessor-version":[{"id":4278,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/posts\/4273\/revisions\/4278"}],"wp:attachment":[{"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/media?parent=4273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/categories?post=4273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/tags?post=4273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}