{"id":4335,"date":"2025-05-02T11:11:44","date_gmt":"2025-05-02T15:11:44","guid":{"rendered":"https:\/\/www.yourvamentor.com\/blog\/?p=4335"},"modified":"2025-05-08T11:26:13","modified_gmt":"2025-05-08T15:26:13","slug":"podcast-from-25-hr-to-premium-rates-confidently-raise-your-va-prices","status":"publish","type":"post","link":"https:\/\/www.yourvamentor.com\/blog\/2025\/05\/podcast-from-25-hr-to-premium-rates-confidently-raise-your-va-prices\/","title":{"rendered":"Podcast: From $25\/hr to Premium Rates: Confidently Raise Your VA Prices"},"content":{"rendered":"\n<p>Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Today I want to talk about raising your rates.<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#dce0e2\">Today&#8217;s Quote: Price is what you pay. Value is what you get. &#8211; Warren Buffett<\/p>\n\n\n\n<iframe loading=\"lazy\" title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/36386040\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/04949a\/time-start\/00:00:00\/hide-playlist\/yes\/font-color\/FFFFFF\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<p>Click the play button above to tune in, or choose your favourite podcast player below:<\/p>\n\n\n\n<a href=\"https:\/\/open.spotify.com\/show\/2vbBeibF7umX44eHXDeXHa\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\" alt=\"Spotify\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a> &nbsp;\n\n<a href=\"https:\/\/podcasts.apple.com\/ca\/podcast\/the-ridiculously-good-va-show\/id1635563103\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/apple-podcast.png\" alt=\"Apple Podcasts\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a>\n\n<a href=\"https:\/\/www.iheart.com\/podcast\/263-the-ridiculously-good-va-s-99637625\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/09\/iheartradio-icon.png\" alt=\"I Heart Radio Podcasts\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Connect with Tracey D&#8217;Aviero, VA Coach and Trainer<\/h3>\n\n\n\n<a href=\"http:\/\/www.facebook.com\/yourvamentor\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2012\/06\/facebook_logo-1-e1428604663756.png\" alt=\"Facebook\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"http:\/\/www.twitter.com\/Tracey_D\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2012\/06\/new-twitter-logo-e1428604645161.jpg\" alt=\"Twitter\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"http:\/\/www.linkedin.com\/in\/traceydaviero\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2015\/04\/linkedinicon-e1428604864511.jpg\" alt=\"LinkedIn\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"https:\/\/www.instagram.com\/yourvamentor\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/instagram.jpg\" alt=\"Instagram\" title=\"\" border=\"0\" width=\"25px\" align=\"\"><\/a> &nbsp;\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/05\/TRGVAS-Episode-153-Cover-300x300.png\" alt=\"From $25\/hr to Premium Rates: Confidently Raise Your VA Prices\" class=\"wp-image-4336\" srcset=\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/05\/TRGVAS-Episode-153-Cover-300x300.png 300w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/05\/TRGVAS-Episode-153-Cover-1024x1024.png 1024w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/05\/TRGVAS-Episode-153-Cover-150x150.png 150w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/05\/TRGVAS-Episode-153-Cover-768x768.png 768w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/05\/TRGVAS-Episode-153-Cover-1536x1536.png 1536w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/05\/TRGVAS-Episode-153-Cover-2048x2048.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Episode Notes:<\/h3>\n\n\n\n<p>Let\u2019s talk about money. More specifically, your Virtual Assistant rates. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">If you\u2019re still charging the same hourly rate you started with, this episode is going to give you the confidence boost you need to raise your prices and own your value as a VA.<\/h3>\n\n\n\n<p>You\u2019ve likely heard this quote before. Warren Buffett said, \u201cPrice is what you pay. Value is what you get.\u201d And that mindset is exactly what we\u2019re digging into today.<\/p>\n\n\n\n<p>Let\u2019s start with something that might be hard to hear.<\/p>\n\n\n\n<p>When you undercharge, it hurts more than just your bank account. It affects how you show up. It chips away at your confidence. And it attracts the kind of VA clients who don\u2019t really see the value in what you do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When you price your VA services too low, it sends a message \u2014 not just to clients, but to yourself. That message says, \u201cI\u2019m not sure I\u2019m worth more.\u201d<\/h3>\n\n\n\n<p>And over time, that becomes a belief. A belief that you\u2019re only capable of earning a certain amount. A belief that clients won\u2019t pay more. A belief that you have to hustle harder just to stay afloat.<\/p>\n\n\n\n<p>I tell you all the time that I started my VA business not charging enough. Lots of VAs I talk to these days still do not charge enough.<\/p>\n\n\n\n<p>Not earning enough money makes you struggle. You can&#8217;t pay for tools that help you be more productive. You can&#8217;t pay to get help where you are stuck. Or you can&#8217;t pay yourself enough even if you work a full time week.<\/p>\n\n\n\n<p>And once you set your rates too low, it&#8217;s hard to make the shift.<\/p>\n\n\n\n<p>I get it. Raising your VA rates feels scary.<\/p>\n\n\n\n<p>You worry about losing clients, about people saying no, about not being able to replace that income if you do lose a client.<\/p>\n\n\n\n<p>But the truth is, undercharging is way worse in the long run than raising your rates.<\/p>\n\n\n\n<p>So let\u2019s talk about how you know it\u2019s time.<\/p>\n\n\n\n<p>You\u2019re probably ready to raise your VA rates if your schedule is full but your bank account still feels tight.<br>Or if you are working long hours every day and you still don&#8217;t earn enough.<br>Or if your clients are paying the same amount they did a year ago.<\/p>\n\n\n\n<p>Well I have news for you, you are a more skilled Virtual Assistant now than when you started. If you\u2019re doing work faster and better than you did six months ago. If you\u2019ve picked up new tools, new certifications, or simply gotten clearer about the results you help your clients get.<\/p>\n\n\n\n<p>You don\u2019t need to wait for some magical milestone before you\u2019re \u201callowed\u201d to raise your rates. The fact that you\u2019re even asking the question is usually a sign you already know the answer.<\/p>\n\n\n\n<p>I never really felt like I was succeeding until my first business coach made me double &#8211; yes, double &#8211; my rates overnight. I went from $25\/hr to $50\/hr.<\/p>\n\n\n\n<p>And guess what? I got new VA clients who didn&#8217;t bat and eye at hiring me.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">But here\u2019s the mindset shift that makes the biggest difference for Virtual Assistants.<\/h3>\n\n\n\n<p>Raising your rates isn\u2019t about charging more for the same thing. It\u2019s about understanding that your clients aren\u2019t paying for your time \u2014 they\u2019re paying for the results you help them achieve. That\u2019s the value.<\/p>\n\n\n\n<p>Let me say that again. Clients pay for outcomes, not hours.<\/p>\n\n\n\n<p>And the interesting thing is, if you charge your clients by the deliverable instead of by the hour, and if you can find ways to work more efficiently, you can give yourself a raise any time you like.<\/p>\n\n\n\n<p>If you\u2019re still thinking, \u201cWell, it only takes me 30 minutes to do that,\u201d you\u2019re thinking like an employee. You\u2019re thinking like someone who trades time for money.<\/p>\n\n\n\n<p>But you\u2019re not an employee. You\u2019re a business owner. Your clients are paying for your expertise, your experience, your speed, your ideas, your resourcefulness. They are paying to get stuff done.<\/p>\n\n\n\n<p>That\u2019s what makes your work valuable. Not the number of minutes or hours it takes you to do it.<\/p>\n\n\n\n<p>I used to charge my clients for every minute I worked. As I got faster at what I was doing, I earned less money!<\/p>\n\n\n\n<p>Then I switched to billing in 25 minute increments. Guess what? Same damn thing.<\/p>\n\n\n\n<p>It wasn&#8217;t until I set a billable rate for every task I did, and billed that amount to a client, that I could stop worrying about how long everything took, and instead started looking for more efficient ways to work, so I could do it faster and still charge the same amount.<\/p>\n\n\n\n<p>It&#8217;s a different way of thinking about your work, and it uplevels the way you work by looking for ways to do things better, and you never get penalized for working faster.<\/p>\n\n\n\n<p>Even if you don&#8217;t do that, raising your rates is important to the success of your VA business.<\/p>\n\n\n\n<p>Knowing why you need to, and knowing how you can make all the difference in how confident you are about it.<\/p>\n\n\n\n<p>So when it comes time to raise your rates, you want to approach it with clarity and confidence. That starts with communicating with your current clients.<\/p>\n\n\n\n<p>Many VAs worry that raising rates will lead to losing the clients they\u2019ve worked so hard to get. And while that\u2019s possible, it\u2019s not as common as you think \u2014 especially if you\u2019ve been providing real value.<\/p>\n\n\n\n<p>When you tell a client your rates are increasing, you don\u2019t need to over-explain. You don\u2019t need to justify it or apologize. Be professional, give them notice, and remind them of the value you bring. Most of the time, if the relationship is solid and your work has been valuable, they\u2019ll accept the increase without much pushback.<\/p>\n\n\n\n<p>When I raised mine &#8211; doubled them &#8211; I told my clients what their new rate was and when it would take effect.<\/p>\n\n\n\n<p>Now did I double everyone? No but I got them as close to my new rate as possible.<\/p>\n\n\n\n<p>Some left (fine!), some said sure (they knew they had a great deal up till then), and some I stepped up over a few months to make it less painful.<\/p>\n\n\n\n<p>And with all of them we talked about what I was doing for them, and assessed whether it was still a priority. We chopped stuff out, we found ways to do things more efficiently. And some of their monthly billing stayed the same because I was doing less work each month. But I still got my raise.<\/p>\n\n\n\n<p>Now let\u2019s talk about quoting new clients. This is where a lot of VAs hesitate, because quoting a higher rate with someone you don\u2019t know yet feels risky. You don\u2019t want to scare them away. But here\u2019s the thing \u2014 quoting low doesn\u2019t guarantee the sale either. It just guarantees you\u2019ll resent the work if you do get it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When you quote higher from the start, you establish your value as a VA. <\/h3>\n\n\n\n<p>You set expectations. You communicate that you\u2019re not just a helper, you\u2019re a professional.<\/p>\n\n\n\n<p>And it\u2019s easier to negotiate down than up. If you quote $50 an hour and they want to negotiate, you can talk about it.<\/p>\n\n\n\n<p>Not to negotiate a lower rate, but you can talk about their priorities as I did. And work with their budget.<\/p>\n\n\n\n<p>Like I said, charging higher rates helps you pleven your communication along with your services.<\/p>\n\n\n\n<p>If you start at $25 and realize you\u2019re doing way more work than you expected, you can\u2019t suddenly ask for more later.<\/p>\n\n\n\n<p>Confidence in quoting comes from preparation. Know your numbers. Know how long things take you. Know what it costs to run your business. Know what kind of clients you want and what problems you solve for them.<\/p>\n\n\n\n<p>Again with the help of my first business coach I documented all of my tasks and I knew how long it would take me to do each thing a client needed.<\/p>\n\n\n\n<p>It was easy to give estimates on the phone because I was prepared to. And when you are confident and clear the client is too.<\/p>\n\n\n\n<p>Their energy is reflected by the energy you put out.<\/p>\n\n\n\n<p>You might be thinking, \u201cOkay, I want to raise my rates, but how can I make sure my clients feel like they\u2019re still getting their money\u2019s worth?\u201d<\/p>\n\n\n\n<p>This is where adding value comes in \u2014 not by adding more hours, but by refining the experience. You can elevate your value by improving your processes, responding quickly, delivering consistent results, making suggestions, being proactive, or introducing tools that save time or money.<\/p>\n\n\n\n<p>Value doesn\u2019t always mean more effort. It often just means more intention.<\/p>\n\n\n\n<p>Think about the way you package your services. Can you bundle things together in a way that makes your client\u2019s life easier? Can you offer a VIP option for those who want faster turnaround or more personal access? Can you offer suggestions to improve their business beyond the tasks they assign you?<\/p>\n\n\n\n<p>When you are really clear on how you help them you can suggest added value pieces that make them feel well supported too.<\/p>\n\n\n\n<p>When you do all of that, your rates feel justified \u2014 not just to your client, but to you.<\/p>\n\n\n\n<p>For me, I added reporting or data collection or sorting or organizing or production calls. Things that added to their support and enhances the things that I did for them already. Things that made sense.<\/p>\n\n\n\n<p>Let\u2019s circle back to the quote we started with. Warren Buffett said, \u201cPrice is what you pay. Value is what you get.\u201d <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your VA clients are not just paying for tasks to get done. <\/h3>\n\n\n\n<p>They\u2019re paying for peace of mind. They\u2019re paying for trust. They\u2019re paying to know that something important is off their plate and in capable hands. Your capable hands!<\/p>\n\n\n\n<p>That\u2019s what makes you worth more than $25 an hour. Way more. That\u2019s what makes you worth premium rates. <\/p>\n\n\n\n<p>Not just the tasks, but the transformation. The entire package of support you provide.<\/p>\n\n\n\n<p>And the more you understand and communicate that value, the easier it becomes to raise your prices \u2014 and attract clients who are more than happy to pay them.<\/p>\n\n\n\n<p>Once one VA client agrees to your higher rate it&#8217;s easier to talk money with the next one!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do You Need Help?<\/h3>\n\n\n\n<p>I can help you through this whole process. It\u2019s the only reason I\u2019m here at all, is to help you become a ridiculously good Virtual Assistant.<\/p>\n\n\n\n<p>Reach out to me on social media to chat about it.<\/p>\n\n\n\n<p>And if you want to work with me, check out all of the ways you can do that, from free stuff to private coaching options at <a href=\"http:\/\/yourvamentor.com\/links\">YourVAMentor.com\/links<\/a><\/p>\n\n\n\n<p>Thanks for tuning in this week, I\u2019m Tracey D\u2019Aviero The Confidence Coach for VAs &#8211; I\u2019ll see you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. Today I want to talk about raising your rates. Today&#8217;s Quote: Price is what you pay. Value is what you get. &#8211; Warren Buffett Click the play button above to tune in, or choose your favourite podcast&hellip;&nbsp;<a href=\"https:\/\/www.yourvamentor.com\/blog\/2025\/05\/podcast-from-25-hr-to-premium-rates-confidently-raise-your-va-prices\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Podcast: From $25\/hr to Premium Rates: Confidently Raise Your VA Prices<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[240,56],"tags":[241,257,223],"class_list":["post-4335","post","type-post","status-publish","format-standard","hentry","category-podcast","category-service-offerings","tag-podcast","tag-raising-your-virtual-assistant-rates","tag-setting-your-virtual-assistant-rates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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