{"id":4360,"date":"2025-06-13T14:25:18","date_gmt":"2025-06-13T18:25:18","guid":{"rendered":"https:\/\/www.yourvamentor.com\/blog\/?p=4360"},"modified":"2025-06-20T16:56:06","modified_gmt":"2025-06-20T20:56:06","slug":"podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market","status":"publish","type":"post","link":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/","title":{"rendered":"Podcast: The Secret to Standing Out as a VA in a Crowded Market"},"content":{"rendered":"\n<p>Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Today I want to talk about standing out in what might feel like a crowded market of other virtual assistants.<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#dce0e2\">Today&#8217;s Quote: \u201c<em>In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.&#8221;<\/em> &#8211; Seth Godin<\/p>\n\n\n\n<iframe loading=\"lazy\" title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/36951195\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/04949a\/time-start\/00:00:00\/hide-playlist\/yes\/font-color\/FFFFFF\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<p>Click the play button above to tune in, or choose your favourite podcast player below:<\/p>\n\n\n\n<a href=\"https:\/\/open.spotify.com\/show\/2vbBeibF7umX44eHXDeXHa\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\" alt=\"Spotify\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a> &nbsp;\n\n<a href=\"https:\/\/podcasts.apple.com\/ca\/podcast\/the-ridiculously-good-va-show\/id1635563103\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/apple-podcast.png\" alt=\"Apple Podcasts\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a>\n\n<a href=\"https:\/\/www.iheart.com\/podcast\/263-the-ridiculously-good-va-s-99637625\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/09\/iheartradio-icon.png\" alt=\"I Heart Radio Podcasts\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Connect with Tracey D&#8217;Aviero, VA Coach and Trainer<\/h3>\n\n\n\n<a href=\"http:\/\/www.facebook.com\/yourvamentor\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2012\/06\/facebook_logo-1-e1428604663756.png\" alt=\"Facebook\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"http:\/\/www.twitter.com\/Tracey_D\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2012\/06\/new-twitter-logo-e1428604645161.jpg\" alt=\"Twitter\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"http:\/\/www.linkedin.com\/in\/traceydaviero\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2015\/04\/linkedinicon-e1428604864511.jpg\" alt=\"LinkedIn\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"https:\/\/www.threads.com\/@virtualassistant.coach\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/05\/Threads_app_logo.svg_.png\" alt=\"Threads\" title=\"\" width=\"25px\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"https:\/\/www.instagram.com\/yourvamentor\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/instagram.jpg\" alt=\"Instagram\" title=\"\" border=\"0\" width=\"25px\" align=\"\"><\/a> &nbsp;\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/06\/TRGVAS-Episode-159-Cover-300x300.png\" alt=\"The Secret to Standing Out as a VA in a Crowded Market\" class=\"wp-image-4362\" srcset=\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/06\/TRGVAS-Episode-159-Cover-300x300.png 300w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/06\/TRGVAS-Episode-159-Cover-1024x1024.png 1024w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/06\/TRGVAS-Episode-159-Cover-150x150.png 150w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/06\/TRGVAS-Episode-159-Cover-768x768.png 768w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/06\/TRGVAS-Episode-159-Cover-1536x1536.png 1536w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/06\/TRGVAS-Episode-159-Cover-2048x2048.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Episode Notes:<\/h3>\n\n\n\n<p>You\u2019re a Virtual Assistant. You\u2019ve invested time, energy, and money into your business. But here\u2019s the reality: The VA market feels crowded. It feels competitive. Sometimes it seems like everyone\u2019s offering the same services, the same skills, at the same prices.<\/p>\n\n\n\n<p>Doesn\u2019t it?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do you rise above all that noise? <\/h3>\n\n\n\n<p>How do you stand out in a way that attracts your ideal clients and lets you build a business that\u2019s both profitable and fulfilling?<\/p>\n\n\n\n<p>That\u2019s exactly what I want to unpack with you today.<\/p>\n\n\n\n<p>Because the secret to standing out isn\u2019t about trying to be the loudest or cheapest. It\u2019s not about having the flashiest website or the most complicated service packages.<\/p>\n\n\n\n<p>No, the secret to standing out is much simpler. And it starts with confidence and clarity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Standing Out Matters<\/h3>\n\n\n\n<p>Let\u2019s start with why standing out is so important in the first place.<\/p>\n\n\n\n<p>When you blend in, you become just another option among hundreds of others of VAs. And as a result, clients don\u2019t see the unique value you bring. They might hesitate to hire you, or worse, they pick someone else simply because they have a lower price or a snazzier sales page.<\/p>\n\n\n\n<p>But when you stand out, you make it easier for your best clients to find you. You attract clients who need your specific skills. You can charge higher rates because you offer unique value. And you will build a VA business that feels authentic to <em>you,<\/em> you are not just a generic service provider<\/p>\n\n\n\n<p>So standing out isn\u2019t just a marketing buzzword. It\u2019s a fundamental piece of building your sustainable VA business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The First Secret: Get Clear on Your Niche and Specialty<\/h3>\n\n\n\n<p>One of the biggest mistakes I see VAs make is trying to be \u201ceverything to everyone.\u201d<\/p>\n\n\n\n<p>You guys know I talk about this all the time on this podcast and in all of the trainings I do.<\/p>\n\n\n\n<p>Here\u2019s the truth: When you try to serve everyone, you actually serve <em>no one<\/em> well.<\/p>\n\n\n\n<p>Well, you might serve your clients well, let me be more specific.<\/p>\n\n\n\n<p>If instead, you get clear on a niche &#8211; a target client &#8211; the specific type of client or industry you want to work with. And your specialty \u2013 the particular service or skill you do better than anyone else.<\/p>\n\n\n\n<p>These two things are really important to get right. Why? Because they are the two things that make YOU unique.<\/p>\n\n\n\n<p>This clarity is magnetic because it helps you speak directly to the clients who need you. It helps you tailor your marketing message so it resonates with your clients (make your marketing content work for you, don\u2019t just do it). And of course you also position yourself as an expert, not just a one size fits all.<\/p>\n\n\n\n<p>I used to offer everything under the sun too. I got clients. But I didn\u2019t stand out. And you know what, I often found myself doing things I didn\u2019t really want to do. Or I was learning new platforms or things all the time in an effort to get clients, or support them. And then you get into do you pay for the training or does your client? All that stuff.<\/p>\n\n\n\n<p>But guess what? I was allowed to do just what I wanted to do. It took my business coach to tell me that. I didn\u2019t have to do everything. I could just do what I loved. Which was virtual events. I liked client care, but I loved events! Voila. I branded myself as The Telesummit Girl (we called online conferences telesummits back then), and it became very clear to the coaching circle that I was connected with that if they needed a telesummit that I was the one to call. Bam. Higher rates, doing what I loved, and a clear message to the people that I knew, and the people that they knew.<\/p>\n\n\n\n<p>If you\u2019re thinking, \u201cBut Tracey, I don\u2019t want to limit myself,\u201d I get it. It feels scary to say no to some potential clients. But here\u2019s the thing, when you target or niche, you actually open the door to better clients, more referrals, and higher rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Second Secret: Show Your Confidence Through Your Communication<\/h3>\n\n\n\n<p>Confidence is the secret sauce that brings your clarity to life. I know, I talk about confidence a lot. But it\u2019s the key to so many things in your VA business.<\/p>\n\n\n\n<p>When you communicate with confidence, whether it\u2019s in your emails, proposals, or social media posts, clients pick up on it. They trust you more. They feel assured that you can handle their needs.<\/p>\n\n\n\n<p>Confidence isn\u2019t about arrogance or pretending to know everything. It\u2019s about owning your skills and experience. It\u2019s about being clear on the value you provide to your clients. It\u2019s about setting boundaries, including around pricing. And it\u2019s about saying no when a client isn\u2019t a good fit<\/p>\n\n\n\n<p>I get it. I used to say yes to everyone. I negotiated my rates. I bartered. I discounted. I neeeeeeeded that client. But it never served me well. And I talk to VAs now every day who are doing the same thing. And it won\u2019t serve them well. Yes you may get work today, but it won\u2019t be long term work at the rate that you really know you want to charge.<\/p>\n\n\n\n<p>If you struggle with confidence, that\u2019s completely normal. It\u2019s something I help VAs work on all the time. And it\u2019s absolutely possible to build your confidence through small, consistent actions, like setting one boundary this week or practicing your client pitch.<\/p>\n\n\n\n<p>Confidence doesn\u2019t just magically appear. It often takes working with someone who has more confidence in YOU than you have in yourself. Confidence can be very difficult to build on your own. We can\u2019t see ourselves objectively. So don\u2019t beat yourself up if you are having a tough time with it. Just get help.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Third Secret: Package Your Services to Highlight Your Unique Value<\/h3>\n\n\n\n<p>Most VAs sell services by the hour or offer one-off tasks. While that works, it doesn\u2019t make you stand out.<\/p>\n\n\n\n<p>Instead, think about packaging your services around the outcomes or transformations your clients want.<\/p>\n\n\n\n<p>For example, instead of \u201cI do email management,\u201d you might offer a \u201cInbox Zero Starter Package\u201d that helps overwhelmed entrepreneurs clean up and systematize their inbox in a week. Ongoing services for email management can still offer a promise of transformation as well \u2013 inbox zero all the time.<\/p>\n\n\n\n<p>Packaging makes your services more appealing and easier to understand. It helps you show you have thought through your clients\u2019 problems and that you understand their business. It also makes pricing simpler and can boost what you earn because you provide your clients with a complete package.<\/p>\n\n\n\n<p>When I created packages for clients, they were custom. But they started with what they needed. So I would talk about what they did in their business, how many clients they worked with, what kinds of marketing tasks or client care tasks they did or needed done, how often, etc. From that I would figure out how much time I figured they needed every month (I had previously done task processes and priced those), and then I could very closely estimate how much their retainer would be. Some clients paid me more, some less \u2013 all based on the same billable rate, and how much time I needed to do their work. Packages don\u2019t have to be cut and dried, but they do have to be defined. Custom worked well for me, and I can show you how I did it too.<\/p>\n\n\n\n<p>If you haven\u2019t done this yet, I encourage you to start by listing your core skills and then thinking about the main problem each skill solves for your clients. From there, build simple packages or bundles. When you change the way you think about how you help your clients, everything becomes so much clearer for you too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Fourth Secret: Build Relationships and Provide Consistent Value<\/h3>\n\n\n\n<p>Standing out isn\u2019t just about what you say on your website or your pricing. It\u2019s also about the relationships you build.<\/p>\n\n\n\n<p>When you show up consistently, whether through your email newsletter, social media, or just your client communications, you build trust and credibility.<\/p>\n\n\n\n<p>And when you provide value before you even get paid, like sharing helpful tips or answering questions, people see that. They start to see you as an expert worth investing in.<\/p>\n\n\n\n<p>Relationships of all kinds are essential in business. Some people will be your clients, others will not but they could refer business to you if they understand what you do and think of you when they are talking to someone else who might need help in their business.<\/p>\n\n\n\n<p>When you focus more on becoming a part of community, or building relationships with people, you genuinely become interested in what they do. Networking becomes easier and you actually enjoy that part of business. And the clients come.<\/p>\n\n\n\n<p>Remember, people buy from people they trust and like. So show up authentically and be generous with your knowledge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Overcoming the Fear of Being \u201cToo Much\u201d or \u201cToo Niche\u201d<\/h3>\n\n\n\n<p>Sometimes, VAs hold themselves back because they\u2019re afraid of standing out too much or niching too narrowly. They worry about losing potential clients or being judged for charging more than other VAs.<\/p>\n\n\n\n<p>These fears are normal but often unfounded. The truth is, the clients you want will appreciate your boldness. And the clients who don\u2019t are not worth your time or energy. It is so much more draining to educate entrepreneurs about how a VA charges and how to work with them, than it is to find the people who just need stuff done and are willing to pay to get it done.<\/p>\n\n\n\n<p>Starting anything can be scary. When we are doing things we have NEVER done before, there has to be an element of fear. You aren\u2019t alone there. But you have to move through it, sometimes with help from someone like me, and you realize that now you are past that particular hurdle.<\/p>\n\n\n\n<p>Remember, your business is your own. You get to decide how you show up. The world needs your unique voice and skills.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How I Can Help You Stand Out<\/h3>\n\n\n\n<p>I\u2019ve shared a lot today about standing out, but if you\u2019re thinking, \u201cThis sounds great, but I don\u2019t know where to start,\u201d or \u201cI want someone to help me build this confidently,\u201d that\u2019s exactly why I\u2019m here.<\/p>\n\n\n\n<p>Working with me means getting clarity on your target market and ideal client. Buidling your confidence through mindset coaching and actionable strategies. Confidence often comes down to how you think about yourself, and not knowing what to do to move forward. We do both of those things.<\/p>\n\n\n\n<p>Working with me helps you create service packages that sell, learning how to articulate your communicate your value in a way that feels authentic and effective, and that clients respond to.<\/p>\n\n\n\n<p>Whether you\u2019re just starting out or ready to grow, I offer coaching and resources designed specifically for VAs who want to break free from blending in and start standing out.<\/p>\n\n\n\n<p>We can work together privately, in my group, or you can grab one of my self studies to get where you want to go.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your Action Steps to Stand Out Starting Today<\/h3>\n\n\n\n<p>Before we wrap, let me leave you with three simple but powerful steps you can take right now to start standing out:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Define your niche and specialty.<\/strong> Write down who your ideal client is and what problem you solve best. Don\u2019t worry about being perfect; just get started.<\/li>\n\n\n\n<li><strong>Craft a confident message.<\/strong> Write an email, social post, or bio that clearly says who you help and how you help them. Use confident language. No more apologies \u201cI think\u201d statements.<\/li>\n\n\n\n<li><strong>Create one service package.<\/strong> Take a core skill and think about how you can turn it into a simple package that highlights the result clients want.<\/li>\n<\/ol>\n\n\n\n<p>And if you want help with any of these steps, I\u2019d love to support you.<\/p>\n\n\n\n<p>Standing out in a crowded VA market isn\u2019t magic or luck. It\u2019s about showing up with clarity, confidence, and value. It\u2019s about leaning into who you are and what you do best.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do You Need Help?<\/h3>\n\n\n\n<p>I know you can do this. I\u2019m here to cheer you on and guide you if you want. It\u2019s the only reason I\u2019m here at all, is to help you become a ridiculously good VA.<\/p>\n\n\n\n<p>If you want to work with me or learn more about my coaching, courses, or membership programs, just visit <a href=\"http:\/\/yourvamentor.com\/links\">YourVAMentor.com\/links<\/a>. \u00a0You can start by connecting with me on your favourite social platform.<\/p>\n\n\n\n<p>But if you want me to help you create a tailored offer or craft your marketing message? Let\u2019s do it. Remember, standing out starts with one step. Take that step today.<\/p>\n\n\n\n<p>Let\u2019s revisit today\u2019s quote: In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.<\/p>\n\n\n\n<p>Not standing out is the same as being invisible. Harsh words maybe, Seth, but you are right on the money_._ <\/p>\n\n\n\n<p>That\u2019s all I\u2019ve got for you this week. I\u2019m Tracey D\u2019Aviero, The Confidence Coach for VAs &#8211; and I\u2019ll see you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. Today I want to talk about standing out in what might feel like a crowded market of other virtual assistants. Today&#8217;s Quote: \u201cIn a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out&hellip;&nbsp;<a href=\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Podcast: The Secret to Standing Out as a VA in a Crowded Market<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[99,240],"tags":[293,47,241],"class_list":["post-4360","post","type-post","status-publish","format-standard","hentry","category-marketing-training","category-podcast","tag-marketing-tips-for-virtual-assistants","tag-marketing-your-services","tag-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast: The Secret to Standing Out as a VA in a Crowded Market<\/title>\n<meta name=\"description\" content=\"In this episode we will talk about how you can stand out in what may feel like a crowded virtual assistant space.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: The Secret to Standing Out as a VA in a Crowded Market\" \/>\n<meta property=\"og:description\" content=\"In this episode we will talk about how you can stand out in what may feel like a crowded virtual assistant space.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Learn to Be a Ridiculously Good Virtual Assistant\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/yourvamentor\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-13T18:25:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T20:56:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\" \/>\n<meta name=\"author\" content=\"Tracey D&#039;Aviero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tracey_d\" \/>\n<meta name=\"twitter:site\" content=\"@tracey_d\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tracey D&#039;Aviero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/\"},\"author\":{\"name\":\"Tracey D'Aviero\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/person\/abe20fc729af3323a907d3e58f3aacf5\"},\"headline\":\"Podcast: The Secret to Standing Out as a VA in a Crowded Market\",\"datePublished\":\"2025-06-13T18:25:18+00:00\",\"dateModified\":\"2025-06-20T20:56:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/\"},\"wordCount\":2372,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\",\"keywords\":[\"marketing tips for virtual assistants\",\"marketing your va services\",\"podcast\"],\"articleSection\":[\"marketing your va business\",\"podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/\",\"url\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/\",\"name\":\"Podcast: The Secret to Standing Out as a VA in a Crowded Market\",\"isPartOf\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\",\"datePublished\":\"2025-06-13T18:25:18+00:00\",\"dateModified\":\"2025-06-20T20:56:06+00:00\",\"description\":\"In this episode we will talk about how you can stand out in what may feel like a crowded virtual assistant space.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/#primaryimage\",\"url\":\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\",\"contentUrl\":\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yourvamentor.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast: The Secret to Standing Out as a VA in a Crowded Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#website\",\"url\":\"https:\/\/www.yourvamentor.com\/blog\/\",\"name\":\"Learn to Be a Ridiculously Good Virtual Assistant\",\"description\":\"Virtual Assistant Training with Tracey D&#039;Aviero\",\"publisher\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yourvamentor.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#organization\",\"name\":\"Your VA Mentor\",\"url\":\"https:\/\/www.yourvamentor.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2018\/04\/yourvamentor-headshot.jpg\",\"contentUrl\":\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2018\/04\/yourvamentor-headshot.jpg\",\"width\":328,\"height\":289,\"caption\":\"Your VA Mentor\"},\"image\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/yourvamentor\",\"https:\/\/x.com\/tracey_d\",\"http:\/\/www.instagram.com\/yourvamentor\",\"http:\/\/www.linkedin.com\/in\/traceydaviero\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/person\/abe20fc729af3323a907d3e58f3aacf5\",\"name\":\"Tracey D'Aviero\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g\",\"caption\":\"Tracey D'Aviero\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Podcast: The Secret to Standing Out as a VA in a Crowded Market","description":"In this episode we will talk about how you can stand out in what may feel like a crowded virtual assistant space.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/","og_locale":"en_US","og_type":"article","og_title":"Podcast: The Secret to Standing Out as a VA in a Crowded Market","og_description":"In this episode we will talk about how you can stand out in what may feel like a crowded virtual assistant space.","og_url":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/","og_site_name":"Learn to Be a Ridiculously Good Virtual Assistant","article_publisher":"http:\/\/www.facebook.com\/yourvamentor","article_published_time":"2025-06-13T18:25:18+00:00","article_modified_time":"2025-06-20T20:56:06+00:00","og_image":[{"url":"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png","type":"","width":"","height":""}],"author":"Tracey D'Aviero","twitter_card":"summary_large_image","twitter_creator":"@tracey_d","twitter_site":"@tracey_d","twitter_misc":{"Written by":"Tracey D'Aviero","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/#article","isPartOf":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/"},"author":{"name":"Tracey D'Aviero","@id":"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/person\/abe20fc729af3323a907d3e58f3aacf5"},"headline":"Podcast: The Secret to Standing Out as a VA in a Crowded Market","datePublished":"2025-06-13T18:25:18+00:00","dateModified":"2025-06-20T20:56:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/"},"wordCount":2372,"commentCount":0,"publisher":{"@id":"https:\/\/www.yourvamentor.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png","keywords":["marketing tips for virtual assistants","marketing your va services","podcast"],"articleSection":["marketing your va business","podcast"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/","url":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/","name":"Podcast: The Secret to Standing Out as a VA in a Crowded Market","isPartOf":{"@id":"https:\/\/www.yourvamentor.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/#primaryimage"},"image":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png","datePublished":"2025-06-13T18:25:18+00:00","dateModified":"2025-06-20T20:56:06+00:00","description":"In this episode we will talk about how you can stand out in what may feel like a crowded virtual assistant space.","breadcrumb":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/#primaryimage","url":"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png","contentUrl":"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-the-secret-to-standing-out-as-a-va-in-a-crowded-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yourvamentor.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Podcast: The Secret to Standing Out as a VA in a Crowded Market"}]},{"@type":"WebSite","@id":"https:\/\/www.yourvamentor.com\/blog\/#website","url":"https:\/\/www.yourvamentor.com\/blog\/","name":"Learn to Be a Ridiculously Good Virtual Assistant","description":"Virtual Assistant Training with Tracey D&#039;Aviero","publisher":{"@id":"https:\/\/www.yourvamentor.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yourvamentor.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.yourvamentor.com\/blog\/#organization","name":"Your VA Mentor","url":"https:\/\/www.yourvamentor.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2018\/04\/yourvamentor-headshot.jpg","contentUrl":"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2018\/04\/yourvamentor-headshot.jpg","width":328,"height":289,"caption":"Your VA Mentor"},"image":{"@id":"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/yourvamentor","https:\/\/x.com\/tracey_d","http:\/\/www.instagram.com\/yourvamentor","http:\/\/www.linkedin.com\/in\/traceydaviero"]},{"@type":"Person","@id":"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/person\/abe20fc729af3323a907d3e58f3aacf5","name":"Tracey D'Aviero","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g","caption":"Tracey D'Aviero"}}]}},"_links":{"self":[{"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/posts\/4360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/comments?post=4360"}],"version-history":[{"count":1,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/posts\/4360\/revisions"}],"predecessor-version":[{"id":4363,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/posts\/4360\/revisions\/4363"}],"wp:attachment":[{"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/media?parent=4360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/categories?post=4360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/tags?post=4360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}