{"id":4361,"date":"2025-06-20T17:17:03","date_gmt":"2025-06-20T21:17:03","guid":{"rendered":"https:\/\/www.yourvamentor.com\/blog\/?p=4361"},"modified":"2025-06-20T17:17:04","modified_gmt":"2025-06-20T21:17:04","slug":"podcast-website-essentials-for-a-virtual-assistant","status":"publish","type":"post","link":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/","title":{"rendered":"Podcast: Website Essentials For a Virtual Assistant"},"content":{"rendered":"\n<p>Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Today I want to talk about your website.<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#dce0e2\">Today&#8217;s Quote: \u201cYour website is the window to your business. Keep it clean, clear, and open.&#8221; &#8211; Paul Cookson<\/p>\n\n\n\n<iframe loading=\"lazy\" title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/37062755\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/04949a\/time-start\/00:00:00\/hide-playlist\/yes\/font-color\/FFFFFF\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<p>Click the play button above to tune in, or choose your favourite podcast player below:<\/p>\n\n\n\n<a href=\"https:\/\/open.spotify.com\/show\/2vbBeibF7umX44eHXDeXHa\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\" alt=\"Spotify\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a> &nbsp;\n\n<a href=\"https:\/\/podcasts.apple.com\/ca\/podcast\/the-ridiculously-good-va-show\/id1635563103\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/apple-podcast.png\" alt=\"Apple Podcasts\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a>\n\n<a href=\"https:\/\/www.iheart.com\/podcast\/263-the-ridiculously-good-va-s-99637625\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/09\/iheartradio-icon.png\" alt=\"I Heart Radio Podcasts\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Connect with Tracey D&#8217;Aviero, VA Coach and Trainer<\/h3>\n\n\n\n<a href=\"http:\/\/www.facebook.com\/yourvamentor\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2012\/06\/facebook_logo-1-e1428604663756.png\" alt=\"Facebook\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"http:\/\/www.twitter.com\/Tracey_D\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2012\/06\/new-twitter-logo-e1428604645161.jpg\" alt=\"Twitter\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"http:\/\/www.linkedin.com\/in\/traceydaviero\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2015\/04\/linkedinicon-e1428604864511.jpg\" alt=\"LinkedIn\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"https:\/\/www.threads.com\/@virtualassistant.coach\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/05\/Threads_app_logo.svg_.png\" alt=\"Threads\" title=\"\" width=\"25px\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"https:\/\/www.instagram.com\/yourvamentor\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/instagram.jpg\" alt=\"Instagram\" title=\"\" border=\"0\" width=\"25px\" align=\"\"><\/a> &nbsp;\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/06\/TRGVAS-Episode-160-Cover-300x300.png\" alt=\"Website Essentials For a Virtual Assistant\" class=\"wp-image-4364\" srcset=\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/06\/TRGVAS-Episode-160-Cover-300x300.png 300w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/06\/TRGVAS-Episode-160-Cover-1024x1024.png 1024w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/06\/TRGVAS-Episode-160-Cover-150x150.png 150w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/06\/TRGVAS-Episode-160-Cover-768x768.png 768w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/06\/TRGVAS-Episode-160-Cover-1536x1536.png 1536w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/06\/TRGVAS-Episode-160-Cover-2048x2048.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Episode Notes:<\/h3>\n\n\n\n<p>I want to get back to basics a bit today and talk about your virtual assistant website.<\/p>\n\n\n\n<p>Whether you have just started your business, are just getting your website together, or have been around a while and want to update yours, in this episode we talk about what you need to focus on to make yours work best for you.<\/p>\n\n\n\n<p>It can feel overwhelming at any stage but that\u2019s the important thing \u2013 is that it actually does what it\u2019s supposed to do.<\/p>\n\n\n\n<p>So many VAs either avoid building a website entirely, or they slap one together just to say they have one. But here\u2019s the truth: your website isn\u2019t just a business card. It\u2019s a trust builder, a lead qualifier, and, when done right, a quiet salesperson that works 24\/7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Today, I want to walk you through what your VA business website should actually include. <\/h3>\n\n\n\n<p>And of course, if you&#8217;re not sure what your next step should be, you can always work with me on this. Helping VAs build strong, simple websites that speak directly to their ideal clients is something I do often\u2014and it doesn\u2019t have to be complicated.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Clear and Focused Home Page<\/h3>\n\n\n\n<p>When someone lands on your homepage, they should immediately know three things: who you help, what kind of support you offer, and how to take the next step.<\/p>\n\n\n\n<p>If you\u2019re trying to be all things to all people, your homepage is going to fall flat. That first section \u201cabove the fold\u201d (what people see before they scroll) is your golden moment.<\/p>\n\n\n\n<p>The term comes from a newspaper \u2013 think about what you see on the top half. Then you unfold it to see the rest of the front page.<\/p>\n\n\n\n<p>Your website\u2019s above the fold section needs to catch someone\u2019s attention.<\/p>\n\n\n\n<p>This isn\u2019t the place to be clever. Be <strong>clear<\/strong>.<\/p>\n\n\n\n<p>Think: \u201cI help coaches and consultants stay organized and on track by handling their client onboarding, calendar, and communication.\u201d<\/p>\n\n\n\n<p>Now we know who you help and what you do. This is your positioning statement. Keep it simple and front and center.<\/p>\n\n\n\n<p>So many Virtual Assistants I see talk about themselves on their website. They talk about being a VA and why you should hire a VA.<\/p>\n\n\n\n<p>The messaging, honestly, is all wrong. You have to appeal to your client. The website should talk about them and their needs. Especially that homepage.<\/p>\n\n\n\n<p>You can absolutely tweak this later as your business grows, but you have to start with something strong and specific.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About Page That Builds Connection, Not a Resume<\/strong><\/h3>\n\n\n\n<p>Your About page is <strong>not<\/strong> your life story. It\u2019s not your chance to dump your entire work history or explain why you\u2019re tired of corporate life. This page is about how you\u2019re the right person to support your ideal client.<\/p>\n\n\n\n<p>Yes, people want to know a bit about who you are, but what they\u2019re really looking for is trust.<\/p>\n\n\n\n<p>They\u2019re thinking:<br>\u201cDo I feel like I can count on this person?\u201d<br>\u201cDo they understand my business?\u201d<br>\u201cDo they seem reliable, friendly, and professional?\u201d<\/p>\n\n\n\n<p>So structure your About page like this: A warm opening that shows you \u201cget\u201d your client, a quick overview of your background that\u2019s relevant, your values or approach to working with clients, a little personal detail (yes, you can talk about tea and home renos here!). And then, importantly, end with a <strong>call to action<\/strong> that directs them where to go next.<\/p>\n\n\n\n<p>I worked with a VA once who insisted that she didn\u2019t want to put any personal info about herself on her about page. Actually she said her husband didn\u2019t feel comfortable having her put it there if I\u2019m being honest. But the good news was that she didn\u2019t have to. Your About page doesn\u2019t have to be about who you are and how you grew up, it should be relevant to what the site is for \u2013 how you help your clients. It\u2019s totally okay to talk about your work experience, not your family. If you don\u2019t want to, I mean.<\/p>\n\n\n\n<p>Other VAs love to put their personality into their About page. You do whatever feels right to you. But in either case, it should not be a resume!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Services Page That Speaks to Their Needs, Not Just Your Tasks<\/h3>\n\n\n\n<p>Too many VA service pages look like a menu. A list of tasks: admin, inbox management, calendar, Canva graphics.<\/p>\n\n\n\n<p>I call these laundry lists. I\u2019m not actually sure where that term comes from but I use it all the time! You should not include a laundry list of services on your website.<\/p>\n\n\n\n<p>If you do all those things, that\u2019s fine. But this is your chance to <strong>frame those tasks as solutions<\/strong>.<\/p>\n\n\n\n<p>What\u2019s the outcome of your inbox management? Less stress, faster client response time, improved professionalism. That\u2019s what they care about\u2014not the tool you use.<\/p>\n\n\n\n<p>Here\u2019s how I suggest breaking it down:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A brief intro that reinforces who you help and what problems you solve<\/li>\n\n\n\n<li>Categories of services (like \u201cClient Care Support\u201d or \u201cContent Support\u201d) with short, outcome-focused descriptions<\/li>\n\n\n\n<li>Optional add-ons or specialties if you offer them<\/li>\n\n\n\n<li>Your starting rate or \u201cpackages starting at\u201d<\/li>\n\n\n\n<li>A call to action (inquiry form, call booking, etc.)<\/li>\n<\/ul>\n\n\n\n<p>If you don\u2019t want to list prices yet, that\u2019s okay, but do give people an idea of what to expect.<\/p>\n\n\n\n<p>When you frame your services as things that your clients actually want, your website will do its job of marketing those services to them.<\/p>\n\n\n\n<p>If you just list all the things you know how to do, you make the client do the work. Do I need that? What is that? Do I have to hire you to do all of these things? Can I pick from this list? What\u2019s most important?<\/p>\n\n\n\n<p>You may have heard the expression \u2018A confused mind says no\u2019. and when you just list everything you know how to do, the client can get confused and move along to another VA who has taken the time to describe how they can specifically help me (and why that\u2019s important).<\/p>\n\n\n\n<p>And remember, I can walk you through how to talk about your services in a way that sells the result, not just the task. That\u2019s one of the things I help my coaching clients do, and it makes all the difference.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Testimonials and Social Proof<\/strong><\/h3>\n\n\n\n<p>Even if you\u2019re brand new, you can find ways to build this into your site. Maybe it\u2019s a testimonial from a colleague, a client from a past job, or someone you helped in a volunteer role.<\/p>\n\n\n\n<p>People want to know that <strong>others trust you<\/strong>. Add 2\u20133 short testimonials on your homepage or About page. Include client wins or mini-case studies on your Services page. Create a dedicated Testimonials page as you grow<\/p>\n\n\n\n<p>Make sure these quotes speak to specific results or experiences. \u201cShe\u2019s amazing!\u201d is nice but not nearly as powerful as \u201cThanks to her onboarding support, I finally stopped missing deadlines.\u201d<\/p>\n\n\n\n<p>I used to provide a template for my clients to create a testimonial for me. Many of them don\u2019t really know what to write, and using a template helps them be succinct and clear in what I helped them with.<\/p>\n\n\n\n<p>What did you help them with, and how did it affect them is what you are going for. It\u2019s really simple when you realize that. And social proof goes a long way in building trust for those who are deciding whether or not to work with you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Easy Contact or Booking Page<\/strong><\/h3>\n\n\n\n<p>This seems obvious, but I can\u2019t tell you how many VA sites I visit that make it way too hard to get in touch.<\/p>\n\n\n\n<p>Your contact page should include a simple contact form (with a name, email, and short message box) or a scheduler link if you prefer to go straight to booking a discovery call. I do suggest having a contact form, not so much a booking link unless you are really confident that you can handle these well.<\/p>\n\n\n\n<p>I\u2019ll do another episode about discovery calls, but suffice it to say that not all VAs do a good job of these.<\/p>\n\n\n\n<p>Anyway, let them know what will happen after they fill out your form. And reassure them that you will respond in whatever length of time. Then respond.<\/p>\n\n\n\n<p>Collect just the basics \u2013 name, email address \u2013 at least to start. It makes people nervous to put in their phone number or other information. I have seen contact forms with questionnaires too \u2013 when you are just getting started with this kind of thing, simple is best.<\/p>\n\n\n\n<p>And if your form goes to your inbox make sure you are checking it and responding regularly.<\/p>\n\n\n\n<p>It took me a long time to start using a scheduler for my business. In fact, I only use it for my coaching business. I never used one for my VA business. I wasn\u2019t dealing with the same volume of inquiries back then and it was easier to do a couple of emails back and forth to decide whether I wanted to talk to someone.<\/p>\n\n\n\n<p>Things seem to move a lot faster now, and I would probably use a scheduler for VA clients if I were doing it all over again.<\/p>\n\n\n\n<p>You decide what\u2019s right for you \u2013 and be sure to tune in to that episode about discovery calls next week!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Professional But Simple Design<\/strong><\/h3>\n\n\n\n<p>Your website doesn\u2019t have to be flashy. In fact, simpler is better\u2014especially when you\u2019re getting started. Focus on clear fonts, a professional colour scheme (something appealing, not black please!). Also consistent branding, lots of white space \u2013 and don\u2019t forget about mobile responsiveness. So many people on their phones these days mobile is essential.<\/p>\n\n\n\n<p>It should be easy to read, easy to navigate, and easy for them to take action.<\/p>\n\n\n\n<p>There\u2019s no shame in using a well-built template on Wix, Squarespace, or WordPress. But don\u2019t overdesign yourself into overwhelm. Content comes first, design supports it.<\/p>\n\n\n\n<p>If you\u2019re feeling stuck, this is also something I help my coaching clients with. We look at what message your site needs to send, and then how to structure and design it in a way that supports your brand and your growth.<\/p>\n\n\n\n<p>Simple is best, and simple is so easy.<\/p>\n\n\n\n<p>In my Getting Started as a VA self study course, I walk through the essential pages you need on your site, and help you map out what you want them to look like and what copy you want on them.<\/p>\n\n\n\n<p>I highly recommend doing this offline \u2013 literally draw it out. Don\u2019t log in and drag and drop and design right there. It\u2019s super time consuming and will take you way longer than if you go in with an idea and then create it. Trust me on this one, I\u2019ve done it and I\u2019ve watched VAs spends days, weeks and months trying to design their own site.<\/p>\n\n\n\n<p>The paper template plan is the way to make this part quick and easy!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Optional but Helpful: Blog or Resources Page<\/strong><\/h3>\n\n\n\n<p>You don\u2019t have to start a blog right away\u2014but if you enjoy writing or want to create content for your audience, a blog can help you share your expertise, improve your SEO, build trust with potential clients, and support your social media strategy<\/p>\n\n\n\n<p>If blogging feels too big, consider a simple \u201cResources\u201d page where you link to helpful tools, templates, or quick tips. Make sure whatever you include is relevant to your niche and useful to the clients you want to attract.<\/p>\n\n\n\n<p>And if you&#8217;re part of my membership, <em>The Virtual Toolkit<\/em>, you know we\u2019re all about simple tools and useful content\u2014this is exactly the kind of value you can repurpose on your website.<\/p>\n\n\n\n<p>I love blogging and I know my blog got me lots of business as a VA. I dedicated myself to doing an article a week for a long, long time, and I get most of my business through Google searches. You can too.<\/p>\n\n\n\n<p>But a resource page can be a great way to start!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Privacy Policy and Legal Pages<\/strong><\/h3>\n\n\n\n<p>Not the most exciting topic, but important. At minimum, you should have a privacy policy (especially if you collect emails or use a contact form), a disclaimer (if you give advice on a blog or resources page), and terms and conditions if you&#8217;re selling anything from your site<\/p>\n\n\n\n<p>There are affordable template bundles online to help with this, or if you\u2019re working with me, I can point you to some great options. This gives your visitors peace of mind, and protects you, too.<\/p>\n\n\n\n<p>It\u2019s a small professional addition that is important for your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep Your Website Focused and Action-Oriented<\/h3>\n\n\n\n<p>Your VA website doesn\u2019t have to be a masterpiece. But it does need to be <strong>purposeful<\/strong>.<\/p>\n\n\n\n<p>Every page should guide your visitor toward the next step, whether that\u2019s reading more, booking a call, or submitting your contact form.<\/p>\n\n\n\n<p>I used to just have my contact form on my contact page.<\/p>\n\n\n\n<p>But one of my business coaches told me that you never know where someone is going to land on your site, and he was so right! Not everyone \u2018comes in\u2019 through your homepage and clicks over to your contact page.<\/p>\n\n\n\n<p>Make sure there is a way to contact you on every single page!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do You Need Help?<\/h3>\n\n\n\n<p>If you\u2019re in a place where you\u2019re updating or building your website and you\u2019re not sure if it\u2019s doing what it should, I can help.<\/p>\n\n\n\n<p>It\u2019s the only reason I\u2019m here at all, is to help you become a ridiculously VA.<\/p>\n\n\n\n<p>Drop me a DM to chat about where you are stuck. I\u2019m on all the social media channels, so find me where you are. Or go to <a href=\"http:\/\/yourvamentor.com\/links\">YourVAMentor.com\/links<\/a> to connect with me.<\/p>\n\n\n\n<p>You don\u2019t have to do it all at once. You just have to make sure that your site is working <em>for<\/em> you. It\u2019s a marketing tool, not a burden.<\/p>\n\n\n\n<p>When you get really clear on what you do, who you help, and why it\u2019s important for them to get your help, the website part is actually pretty easy. It\u2019s just there to tell them.<\/p>\n\n\n\n<p>That\u2019s all I\u2019ve got for you this week. I\u2019m Tracey D\u2019Aviero, The Confidence Coach for VAs &#8211; and I\u2019ll see you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. Today I want to talk about your website. Today&#8217;s Quote: \u201cYour website is the window to your business. Keep it clean, clear, and open.&#8221; &#8211; Paul Cookson Click the play button above to tune in, or choose&hellip;&nbsp;<a href=\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Podcast: Website Essentials For a Virtual Assistant<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[99,240],"tags":[234,241,352],"class_list":["post-4361","post","type-post","status-publish","format-standard","hentry","category-marketing-training","category-podcast","tag-marketing-your-va-business","tag-podcast","tag-virtual-assistant-website-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast: Website Essentials For a Virtual Assistant<\/title>\n<meta name=\"description\" content=\"In this episode we will talk about what your website should be about - and what it shouldn&#039;t be about. It&#039;s a tool to get your clients to know how you can help them!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: Website Essentials For a Virtual Assistant\" \/>\n<meta property=\"og:description\" content=\"In this episode we will talk about what your website should be about - and what it shouldn&#039;t be about. It&#039;s a tool to get your clients to know how you can help them!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/\" \/>\n<meta property=\"og:site_name\" content=\"Learn to Be a Ridiculously Good Virtual Assistant\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/yourvamentor\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-20T21:17:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T21:17:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\" \/>\n<meta name=\"author\" content=\"Tracey D&#039;Aviero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tracey_d\" \/>\n<meta name=\"twitter:site\" content=\"@tracey_d\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tracey D&#039;Aviero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/\"},\"author\":{\"name\":\"Tracey D'Aviero\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/person\/abe20fc729af3323a907d3e58f3aacf5\"},\"headline\":\"Podcast: Website Essentials For a Virtual Assistant\",\"datePublished\":\"2025-06-20T21:17:03+00:00\",\"dateModified\":\"2025-06-20T21:17:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/\"},\"wordCount\":2520,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\",\"keywords\":[\"marketing your va business\",\"podcast\",\"virtual assistant website tips\"],\"articleSection\":[\"marketing your va business\",\"podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/\",\"url\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/\",\"name\":\"Podcast: Website Essentials For a Virtual Assistant\",\"isPartOf\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\",\"datePublished\":\"2025-06-20T21:17:03+00:00\",\"dateModified\":\"2025-06-20T21:17:04+00:00\",\"description\":\"In this episode we will talk about what your website should be about - and what it shouldn't be about. It's a tool to get your clients to know how you can help them!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/#primaryimage\",\"url\":\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\",\"contentUrl\":\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yourvamentor.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast: Website Essentials For a Virtual Assistant\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#website\",\"url\":\"https:\/\/www.yourvamentor.com\/blog\/\",\"name\":\"Learn to Be a Ridiculously Good Virtual Assistant\",\"description\":\"Virtual Assistant Training with Tracey D&#039;Aviero\",\"publisher\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yourvamentor.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#organization\",\"name\":\"Your VA Mentor\",\"url\":\"https:\/\/www.yourvamentor.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2018\/04\/yourvamentor-headshot.jpg\",\"contentUrl\":\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2018\/04\/yourvamentor-headshot.jpg\",\"width\":328,\"height\":289,\"caption\":\"Your VA Mentor\"},\"image\":{\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/yourvamentor\",\"https:\/\/x.com\/tracey_d\",\"http:\/\/www.instagram.com\/yourvamentor\",\"http:\/\/www.linkedin.com\/in\/traceydaviero\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/person\/abe20fc729af3323a907d3e58f3aacf5\",\"name\":\"Tracey D'Aviero\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g\",\"caption\":\"Tracey D'Aviero\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Podcast: Website Essentials For a Virtual Assistant","description":"In this episode we will talk about what your website should be about - and what it shouldn't be about. It's a tool to get your clients to know how you can help them!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/","og_locale":"en_US","og_type":"article","og_title":"Podcast: Website Essentials For a Virtual Assistant","og_description":"In this episode we will talk about what your website should be about - and what it shouldn't be about. It's a tool to get your clients to know how you can help them!","og_url":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/","og_site_name":"Learn to Be a Ridiculously Good Virtual Assistant","article_publisher":"http:\/\/www.facebook.com\/yourvamentor","article_published_time":"2025-06-20T21:17:03+00:00","article_modified_time":"2025-06-20T21:17:04+00:00","og_image":[{"url":"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png","type":"","width":"","height":""}],"author":"Tracey D'Aviero","twitter_card":"summary_large_image","twitter_creator":"@tracey_d","twitter_site":"@tracey_d","twitter_misc":{"Written by":"Tracey D'Aviero","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/#article","isPartOf":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/"},"author":{"name":"Tracey D'Aviero","@id":"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/person\/abe20fc729af3323a907d3e58f3aacf5"},"headline":"Podcast: Website Essentials For a Virtual Assistant","datePublished":"2025-06-20T21:17:03+00:00","dateModified":"2025-06-20T21:17:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/"},"wordCount":2520,"commentCount":0,"publisher":{"@id":"https:\/\/www.yourvamentor.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png","keywords":["marketing your va business","podcast","virtual assistant website tips"],"articleSection":["marketing your va business","podcast"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/","url":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/","name":"Podcast: Website Essentials For a Virtual Assistant","isPartOf":{"@id":"https:\/\/www.yourvamentor.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/#primaryimage"},"image":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png","datePublished":"2025-06-20T21:17:03+00:00","dateModified":"2025-06-20T21:17:04+00:00","description":"In this episode we will talk about what your website should be about - and what it shouldn't be about. It's a tool to get your clients to know how you can help them!","breadcrumb":{"@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/#primaryimage","url":"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png","contentUrl":"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.yourvamentor.com\/blog\/2025\/06\/podcast-website-essentials-for-a-virtual-assistant\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yourvamentor.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Podcast: Website Essentials For a Virtual Assistant"}]},{"@type":"WebSite","@id":"https:\/\/www.yourvamentor.com\/blog\/#website","url":"https:\/\/www.yourvamentor.com\/blog\/","name":"Learn to Be a Ridiculously Good Virtual Assistant","description":"Virtual Assistant Training with Tracey D&#039;Aviero","publisher":{"@id":"https:\/\/www.yourvamentor.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yourvamentor.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.yourvamentor.com\/blog\/#organization","name":"Your VA Mentor","url":"https:\/\/www.yourvamentor.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2018\/04\/yourvamentor-headshot.jpg","contentUrl":"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2018\/04\/yourvamentor-headshot.jpg","width":328,"height":289,"caption":"Your VA Mentor"},"image":{"@id":"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/yourvamentor","https:\/\/x.com\/tracey_d","http:\/\/www.instagram.com\/yourvamentor","http:\/\/www.linkedin.com\/in\/traceydaviero"]},{"@type":"Person","@id":"https:\/\/www.yourvamentor.com\/blog\/#\/schema\/person\/abe20fc729af3323a907d3e58f3aacf5","name":"Tracey D'Aviero","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17153cf27586c477961fddc35e2cd6fcf663c94aa499a292252ad1415127134f?s=96&d=mm&r=g","caption":"Tracey D'Aviero"}}]}},"_links":{"self":[{"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/posts\/4361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/comments?post=4361"}],"version-history":[{"count":1,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/posts\/4361\/revisions"}],"predecessor-version":[{"id":4365,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/posts\/4361\/revisions\/4365"}],"wp:attachment":[{"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/media?parent=4361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/categories?post=4361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yourvamentor.com\/blog\/wp-json\/wp\/v2\/tags?post=4361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}