{"id":4477,"date":"2026-02-09T13:10:58","date_gmt":"2026-02-09T18:10:58","guid":{"rendered":"https:\/\/www.yourvamentor.com\/blog\/?p=4477"},"modified":"2026-02-09T13:18:01","modified_gmt":"2026-02-09T18:18:01","slug":"podcast-the-cost-of-not-charging-enough-for-your-va-services","status":"publish","type":"post","link":"https:\/\/www.yourvamentor.com\/blog\/2026\/02\/podcast-the-cost-of-not-charging-enough-for-your-va-services\/","title":{"rendered":"Podcast: The Cost of Not Charging Enough For Your VA Services"},"content":{"rendered":"\n<p>Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Today I want to talk about undercharging &#8230; not charging your clients enough.<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#dce0e2\">Today&#8217;s Quote: \u201cYou don\u2019t get what you deserve. You get what you tolerate.\u201d &#8211; Tony Robbins<\/p>\n\n\n\n<iframe loading=\"lazy\" title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/40010910\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/04949a\/time-start\/00:00:00\/hide-playlist\/yes\/font-color\/FFFFFF\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<p>Click the play button above to tune in, or choose your favourite podcast player below:<\/p>\n\n\n\n<a href=\"https:\/\/open.spotify.com\/show\/2vbBeibF7umX44eHXDeXHa\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/Spotify.png\" alt=\"Spotify\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a> &nbsp;\n\n<a href=\"https:\/\/podcasts.apple.com\/ca\/podcast\/the-ridiculously-good-va-show\/id1635563103\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/apple-podcast.png\" alt=\"Apple Podcasts\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a>\n\n<a href=\"https:\/\/www.iheart.com\/podcast\/263-the-ridiculously-good-va-s-99637625\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/09\/iheartradio-icon.png\" alt=\"I Heart Radio Podcasts\" title=\"\" border=\"0\" width=\"60px\" align=\"\"><\/a>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Connect with Tracey D&#8217;Aviero, VA Coach and Trainer<\/h3>\n\n\n\n<a href=\"http:\/\/www.facebook.com\/yourvamentor\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2012\/06\/facebook_logo-1-e1428604663756.png\" alt=\"Facebook\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"http:\/\/www.twitter.com\/Tracey_D\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2012\/06\/new-twitter-logo-e1428604645161.jpg\" alt=\"Twitter\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"http:\/\/www.linkedin.com\/in\/traceydaviero\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"http:\/\/www.yourvamentor.com\/wp-content\/uploads\/2015\/04\/linkedinicon-e1428604864511.jpg\" alt=\"LinkedIn\" title=\"\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"https:\/\/www.threads.com\/@virtualassistant.coach\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2025\/05\/Threads_app_logo.svg_.png\" alt=\"Threads\" title=\"\" width=\"25px\" border=\"0\" align=\"\"><\/a> &nbsp;\n\n<a href=\"https:\/\/www.instagram.com\/yourvamentor\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.yourvamentor.com\/wp-content\/uploads\/2022\/07\/instagram.jpg\" alt=\"Instagram\" title=\"\" border=\"0\" width=\"25px\" align=\"\"><\/a> &nbsp;\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2026\/02\/TRGVAS-Episode-187-Cover-scaled.png\" alt=\" The Cost of Not Charging Enough For Your VA Services\" class=\"wp-image-4478\" style=\"width:256px;height:auto\" srcset=\"https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2026\/02\/TRGVAS-Episode-187-Cover-scaled.png 2560w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2026\/02\/TRGVAS-Episode-187-Cover-300x300.png 300w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2026\/02\/TRGVAS-Episode-187-Cover-1024x1024.png 1024w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2026\/02\/TRGVAS-Episode-187-Cover-150x150.png 150w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2026\/02\/TRGVAS-Episode-187-Cover-768x768.png 768w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2026\/02\/TRGVAS-Episode-187-Cover-1536x1536.png 1536w, https:\/\/www.yourvamentor.com\/blog\/wp-content\/uploads\/2026\/02\/TRGVAS-Episode-187-Cover-2048x2048.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Episode Notes:<\/h3>\n\n\n\n<p>This is the third episode in my four part series on rates. Thanks for tuning in. If you haven&#8217;t listened to the other two yet, make sure to jump back and do that.<\/p>\n\n\n\n<p>Are you simply tolerating what you are earning as a virtual assistant?<\/p>\n\n\n\n<p>Most VAs don\u2019t intentionally tolerate a low rate of pay. Most often they don\u2019t even realize they are undercharging &#8211; or tolerating it &#8211; until someone like me questions them on it.<\/p>\n\n\n\n<p>You are probably just trying to be practical, maybe cautious, and limely realistic. And you also might be undercharging.<\/p>\n\n\n\n<p>And undercharging has a cost. And that cost is much higher than most VAs realize.<\/p>\n\n\n\n<p>So today I want to talk about what undercharging is really costing you, beyond the number on the invoice or in your bank account.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Undercharging rarely starts as a big decision. <\/h2>\n\n\n\n<p>You choose a rate that feels safe. You think you just need to get your foot in the door.<\/p>\n\n\n\n<p>You tell yourself it is temporary. You can always raise your rates later, right?<\/p>\n\n\n\n<p>Makes sense. Seems to work. You get clients. Maybe you even get busy. You feel relieved. You feel GOOD.<\/p>\n\n\n\n<p>You have clients. Of course that feels good!<\/p>\n\n\n\n<p>But then what happens? Over time, that so-called temporary decision becomes your normal. And that\u2019s when the hidden costs start showing up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When your rates are low, your business has very little margin. <\/h2>\n\n\n\n<p>You need to bill more hours to cover your expenses, or to make ends even meet. You need more clients to feel like you are stable or comfortable. You have less room for growth, mistakes \u2026 or even rest.<\/p>\n\n\n\n<p>So that means your business is always operating close to the edge.<\/p>\n\n\n\n<p>You can&#8217;t easily turn down work. You hesitate to take time off. You delay investing in support or tools. Not because you lack ambition, but because your pricing isn\u2019t flexible enough to allow you to stretch or grow.<\/p>\n\n\n\n<p>I told you a couple of episodes ago how I set my rates too low right out of the gate \u2013 and left them there. I was so happy to have a few clients paying me to do their work, and I didn\u2019t want to have any money conversations anymore so I stuck with what I had. For years I never raised my client\u2019s rates, even though they were busy raising theirs regularly.<\/p>\n\n\n\n<p>I just felt like I was lucky to have them at all. Does that sound familiar?<\/p>\n\n\n\n<p>But there was definitely a cost. I couldn\u2019t afford anything \u2013 remember when your clients pay you, all that money isn\u2019t yours. You have expenses \u2013 business expenses, taxes, and whatever else you need to make your business run.<\/p>\n\n\n\n<p>As your business grows, you want to be able to grow too. You want to be able to pay for things like an email system, a scheduling system, an invoicing or bookkeeping system, trainings, coaching, events, and more.<\/p>\n\n\n\n<p>In order for your business to grow, you need to be able to plan for these things \u2013 and once you have set your rates too low, it\u2019s hard to raise them. Sometimes your existing clients won\u2019t pay more.<\/p>\n\n\n\n<p>I can\u2019t even tell you the number of VAs who have come to me for help with their rates, who just started working with a client a couple of months ago \u2013 and now want to raise their rates.<\/p>\n\n\n\n<p>Yeah, you can\u2019t do that. That\u2019s the advice I give them. Your bad decisions are not your client\u2019s problem. You agreed to work with them at a certain rate, and that\u2019s the deal.<\/p>\n\n\n\n<p>I\u2019ll come back to this later in the episode, but that\u2019s one big cost of undercharging that can come up very quickly.<\/p>\n\n\n\n<p>And that\u2019s why it\u2019s SO important to get your rates right, right from the start. I give you lots of advice and tools to do that \u2013 please pay attention to it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let\u2019s talk about how getting underpaid makes you feel. <\/h2>\n\n\n\n<p>Resentment starts to build \u2013 sometimes slowly, sometimes very quickly. And this is where many VAs start to feel stuck.<\/p>\n\n\n\n<p>If your tasks expand beyond the original scope. If clients stretch or break boundaries like contacting you outside of agreed hours, or texting or calling you instead of emailing. Or if your clients start to assume your availability instead of asking you when you are available.<\/p>\n\n\n\n<p>You start by feeling frustrated, but you also feel responsible, because you know you agreed to the rate.<\/p>\n\n\n\n<p>So you don\u2019t say anything. You do the work. Maybe you even work harder. You tell yourself you are lucky to have them, like I did. But you still resent them. It doesn\u2019t go away when you ignore it. It just makes you tired. Exhausted even. And exhaustion makes everything harder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your pricing and your boundaries are very much connected. <\/h2>\n\n\n\n<p>When you are paid well, boundaries feel reasonable. When you are underpaid, boundaries feel \u2026 risky.<\/p>\n\n\n\n<p>You worry that enforcing them will upset the client. You don\u2019t clarify expectations as well as you should. You definitely tolerate things you would never accept at a higher rate.<\/p>\n\n\n\n<p><em>It\u2019s a weird thing \u2013 you think that the way you think is just the way you think.<\/em> That\u2019s a lot of thinking I know, but bear with me for a sec.<\/p>\n\n\n\n<p>You don\u2019t think that &#8216;well-paid you&#8217; will think any differently than &#8216;poorly-paid you&#8217;. But you do. It\u2019s confidence, but it\u2019s also elevated \u2013 more professional, more solid.<\/p>\n\n\n\n<p>When you aren\u2019t charging your clients enough, this can translate into the other piece of advice I always give you \u2013 you teach people how to treat you.<\/p>\n\n\n\n<p>That\u2019s a much harder habit to break.<\/p>\n\n\n\n<p>When you consistently charge less than your value, your brain uses that as evidence. When the brain gets into this, it really plays with your confidence.<\/p>\n\n\n\n<p>It starts to tell you: I\u2019m not ready yet. I need more experience. I should wait just a bit longer.<\/p>\n\n\n\n<p>Even as your skills improve. Even as clients rely on you. Even as you do the work. Even as you become essential to their business.<\/p>\n\n\n\n<p>Your confidence never catches up, because your pricing never reflects your growth.<\/p>\n\n\n\n<p>So you stay in a version of your business that no longer fits the VA that you actually are.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Low rates create many types of problems.<\/h2>\n\n\n\n<p>Low rates create micromanagement, justification, explanation, emotional struggle. And that is not the client\u2019s fault! Remember you set the rates, or you agreed to the rates if you negotiated (please don\u2019t negotiate!).<\/p>\n\n\n\n<p>But price sets the expectations.<\/p>\n\n\n\n<p>If you go to a high end steakhouse, you will pay more for a steak \u2013 but you will also expect to get a higher level dining experience \u2013 linens, ambience or atmosphere, quality of food, attentiveness and professionalism of the server, and so on.<\/p>\n\n\n\n<p>If you go to a diner, you can still get a great steak, but you will expect to pay less for it, it might be noisier or crowded, you might get paper napkins. When you need your server you might catch their attention and call them over, and so on.<\/p>\n\n\n\n<p>Both places will provide you with the steak \u2013 and it could be good in both places \u2013 but the steakhouse price is supported by the extra stuff they do.<\/p>\n\n\n\n<p>And the same goes for your services.<\/p>\n\n\n\n<p>You set the tone. When you work with clients who pay less, they are often budget-conscious so they may ask more questions, expect more access or flexibility, and they might ask for extra stuff all the time.<\/p>\n\n\n\n<p>When you work with clients who are paying for your value, they don\u2019t want to micromanage you \u2013 they are trusting you to do what they need done. They expect you to take care of it, with professionalism, structure, and results.<\/p>\n\n\n\n<p>I want you to really think about that \u2013 because that difference alone can change how your entire business feels.<\/p>\n\n\n\n<p>Not charging enough affects more than just today. It delays your growth, your confidence, your specialization, and your ability to attract the high-level clients that you can really support well.<\/p>\n\n\n\n<p>It\u2019s time for you to grow!<\/p>\n\n\n\n<p>And guess what? You can change your rates TODAY. I changed mine in a day. I went from charging $25\/hr one day to $50\/hr the next \u2013 because I was able to define who I helped and specifically I helped them \u2013 and then I got in touch with those people and signed them. I was aligned with that decision. Of course I got help from my business coach to do it.<\/p>\n\n\n\n<p>And you don\u2019t need to double your rates, but you might be able to if yours are really too low!<\/p>\n\n\n\n<p>The point is you can raise them and get ready to build the business that you really want to have.<\/p>\n\n\n\n<p>Let\u2019s circle back to today\u2019s quote: \u201cYou don\u2019t get what you deserve. You get what you tolerate.\u201d Ah yes, Tony Robbins. He\u2019s a lot isn\u2019t he? But in this case he is right.<\/p>\n\n\n\n<p>If you know that your rates are too low, ask yourself: what am I tolerating right now? What is it costing me to stay here? What would change for me if I earned more?<\/p>\n\n\n\n<p>In the next and final episode of this four part rates series, we are going to talk about how to raise your rates without burning bridges, losing clients, or second-guessing yourself.<\/p>\n\n\n\n<p>Because change does not have to be dramatic to work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do You Need Help?<\/h3>\n\n\n\n<p>If pricing has been coming up for you as you listen to this mini series, then I&#8217;m glad you are tuning in today.<\/p>\n\n\n\n<p>Most VAs don\u2019t struggle with rates because they\u2019re doing something wrong. They struggle because their pricing no longer matches the level of work they\u2019re actually doing.<\/p>\n\n\n\n<p>If that\u2019s you, check out my <strong><a href=\"https:\/\/yourvamentor.com\/va-packages\">Packages Workshop<\/a><\/strong> that I\u2019m running in February.<\/p>\n\n\n\n<p>In this workshop, we\u2019re going to focus on turning your services into clear, confident packages that make pricing easier to communicate and easier for clients to say yes to. This is a hands-on workshop with your actual services \u2013 not templates.<\/p>\n\n\n\n<p>Together we will create packages that reflect your experience, set clear work scope and boundaries, and help you stop feeling awkward around price discussions.<\/p>\n\n\n\n<p>If you\u2019re ready for your pricing to feel simpler and more aligned, I\u2019d love to support you inside that workshop.<\/p>\n\n\n\n<p>Check out the details and register here: <a href=\"https:\/\/yourvamentor.com\/va-packages\">YourVAMentor.com\/va-packages<\/a>. Or send me a DM and we can chat about it.<\/p>\n\n\n\n<p>That\u2019s all I\u2019ve got for you this week, I&#8217;m Tracey D&#8217;Aviero, The Confidence Coach for Virtual Assistants. I\u2019ll see you next time!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. Today I want to talk about undercharging &#8230; not charging your clients enough. Today&#8217;s Quote: \u201cYou don\u2019t get what you deserve. You get what you tolerate.\u201d &#8211; Tony Robbins Click the play button above to tune in,&hellip;&nbsp;<a href=\"https:\/\/www.yourvamentor.com\/blog\/2026\/02\/podcast-the-cost-of-not-charging-enough-for-your-va-services\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Podcast: The Cost of Not Charging Enough For Your VA Services<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[240,56],"tags":[313,257,223],"class_list":["post-4477","post","type-post","status-publish","format-standard","hentry","category-podcast","category-service-offerings","tag-pricing-strategy-for-virtual-assistants","tag-raising-your-virtual-assistant-rates","tag-setting-your-virtual-assistant-rates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast: The Cost of Not Charging Enough For Your VA Services<\/title>\n<meta name=\"description\" content=\"Undercharging for your Virtual Assistant services comes with a cost - many costs, actually. 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