{"id":665,"date":"2012-01-11T08:00:18","date_gmt":"2012-01-11T13:00:18","guid":{"rendered":"http:\/\/www.yourvamentor.com\/blog\/?p=665"},"modified":"2018-02-21T22:13:55","modified_gmt":"2018-02-22T03:13:55","slug":"chocolate-and-cinnamon-and-repackaging-content","status":"publish","type":"post","link":"https:\/\/www.yourvamentor.com\/blog\/2012\/01\/chocolate-and-cinnamon-and-repackaging-content\/","title":{"rendered":"Chocolate, Cinnamon – and What They Have to Do with Repurposing Your Content"},"content":{"rendered":"

I was recently talking with a client about repackaging and repurposing content. I had suggested that it would be a good idea to take an audio from a teleclass and repackage it into several other pieces that the client could use in her marketing.<\/p>\n

She didn’t understand why I would suggest doing that – the audio itself was content so why didn’t we we just blast the link out for everywhere so people could opt in to it and therefore get the material – no extra work required.<\/p>\n

It’s important to realize that people take in their information in all different kinds of ways. In order to reach them you need to find the way that speaks directly to them.<\/p>\n

So what does this have to do with chocolate and cinnamon, you are asking? Well that’s easy!<\/p>\n

I love chocolate. But I’m not like most people. I like milk chocolate the best. You can give me the best Belgian chocolate you can find on this earth, and I will just think ‘meh’ … and still prefer a Mars Bar. I actually don’t like dark chocolate at all. Even though they are all types of chocolate, I prefer the more common kind versus the higher end, better quality, more expensive type.<\/p>\n

I do not like cinnamon. I don’t like cinnamon buns, I don’t like it in apple pie, and I don’t like it any other way most people use cinnamon (I really can’t comprehend enjoying cinnamon hearts, cinnamon gum OR cinnamon toothpaste, but I digress … !). Having said that, I always put a pinch of cinnamon in my turkey gravy when I am cooking, and I do really like the Cinnabon cereal bar. (I don’t know why I like that and not cinnamon buns, but I do – it doesn’t seem to burn like the other things do). So again … repackage your cinnamon and I can actually say I like it.<\/p>\n

These are silly (but true!) examples of how to look at something from another angle to see it through someone else’s eyes.<\/p>\n

In the quest for our ideal client’s attention, we have to be aware that not everyone is looking for the same thing, but if you package it differently they might hear what you are saying and like it.<\/p>\n

So it you take that audio and break it down into 6 blog posts, or 1 article, or 3 videos … it’s still the same content, but it’s a different way for someone to find it.<\/p>\n

My client’s thought of sending the audio out more places was a smart idea – but by putting it into 3 or 4 new formats, we could reach people in different ways, and that could just make them jump up and pay attention. Try it yourself – and be sure to measure your results so you know what your audience is responding to (don’t just do things for the sake of doing them!)<\/p>\n

Chocolate, cinnamon or marketing materials – they are all the same thing – give your audience something that appeals to them and you may just open a door that one of them has been looking for and make a sale.<\/p>\n

For more information and to get ideas about repurposing content, check out my free audio here:
\nhttp:\/\/www.yourvamentor.com\/teleclass\/repurposecontent\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I was recently talking with a client about repackaging and repurposing content. I had suggested that it would be a good idea to take an audio from a teleclass and repackage it into several other pieces that the client could use in her marketing. 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