Have you ever looked at your marketing calendar and thought maybe it was a little heavy on the promotions?<\/p>\n
It happens, especially when we are launching new products or services, or when we are involved in a joint venture with others.<\/p>\n
I think it’s important to sit back and analyze the impact of marketing to our list or in our social networks.<\/p>\n
Promotion is a good thing. It’s important that people who need your services are able to see what you are offering on a regular basis.<\/p>\n
Some small business owners shy away from doing marketing until they think they need it … which is often too late.<\/p>\n
To be absent and present with your promotional efforts causes two problems:<\/p>\n
1. You stand out like sore thumb when you do market things – because it is out of the ordinary for you and your audience.<\/p>\n
2. You lose subscribers because people feel accosted by your sales techniques if they aren’t used to seeing them from you.<\/p>\n
So what is the solution?<\/p>\n
Market all the time.<\/p>\n
Some people may think that’s too much marketing – but the idea is to put out your promotions in various degrees. Ramp up when necessary, but never go away entirely.<\/p>\n
In various degrees, make sure that you are putting yourself out there all the time. Obviously you are going to be more specific when you are doing a product or service launch, but be sure that you are consistent on a regular basis, and that people know how they can work with you.<\/p>\n
Putting your marketing on the back burner until you think you need it will surely backfire.<\/p>\n
I’d love to hear your strategy for your regular and ramped-up marketing. Share your comments on my blog!<\/p>\n","protected":false},"excerpt":{"rendered":"