Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant.
Today I want to talk about your website.
Today’s Quote: “Your website is the window to your business. Keep it clean, clear, and open.” – Paul Cookson
Click the play button above to tune in, or choose your favourite podcast player below:
Connect with Tracey D’Aviero, VA Coach and Trainer
Episode Notes:
I want to get back to basics a bit today and talk about your virtual assistant website.
Whether you have just started your business, are just getting your website together, or have been around a while and want to update yours, in this episode we talk about what you need to focus on to make yours work best for you.
It can feel overwhelming at any stage but that’s the important thing – is that it actually does what it’s supposed to do.
So many VAs either avoid building a website entirely, or they slap one together just to say they have one. But here’s the truth: your website isn’t just a business card. It’s a trust builder, a lead qualifier, and, when done right, a quiet salesperson that works 24/7.
Today, I want to walk you through what your VA business website should actually include.
And of course, if you’re not sure what your next step should be, you can always work with me on this. Helping VAs build strong, simple websites that speak directly to their ideal clients is something I do often—and it doesn’t have to be complicated.
A Clear and Focused Home Page
When someone lands on your homepage, they should immediately know three things: who you help, what kind of support you offer, and how to take the next step.
If you’re trying to be all things to all people, your homepage is going to fall flat. That first section “above the fold” (what people see before they scroll) is your golden moment.
The term comes from a newspaper – think about what you see on the top half. Then you unfold it to see the rest of the front page.
Your website’s above the fold section needs to catch someone’s attention.
This isn’t the place to be clever. Be clear.
Think: “I help coaches and consultants stay organized and on track by handling their client onboarding, calendar, and communication.”
Now we know who you help and what you do. This is your positioning statement. Keep it simple and front and center.
So many Virtual Assistants I see talk about themselves on their website. They talk about being a VA and why you should hire a VA.
The messaging, honestly, is all wrong. You have to appeal to your client. The website should talk about them and their needs. Especially that homepage.
You can absolutely tweak this later as your business grows, but you have to start with something strong and specific.
About Page That Builds Connection, Not a Resume
Your About page is not your life story. It’s not your chance to dump your entire work history or explain why you’re tired of corporate life. This page is about how you’re the right person to support your ideal client.
Yes, people want to know a bit about who you are, but what they’re really looking for is trust.
They’re thinking:
“Do I feel like I can count on this person?”
“Do they understand my business?”
“Do they seem reliable, friendly, and professional?”
So structure your About page like this: A warm opening that shows you “get” your client, a quick overview of your background that’s relevant, your values or approach to working with clients, a little personal detail (yes, you can talk about tea and home renos here!). And then, importantly, end with a call to action that directs them where to go next.
I worked with a VA once who insisted that she didn’t want to put any personal info about herself on her about page. Actually she said her husband didn’t feel comfortable having her put it there if I’m being honest. But the good news was that she didn’t have to. Your About page doesn’t have to be about who you are and how you grew up, it should be relevant to what the site is for – how you help your clients. It’s totally okay to talk about your work experience, not your family. If you don’t want to, I mean.
Other VAs love to put their personality into their About page. You do whatever feels right to you. But in either case, it should not be a resume!
Services Page That Speaks to Their Needs, Not Just Your Tasks
Too many VA service pages look like a menu. A list of tasks: admin, inbox management, calendar, Canva graphics.
I call these laundry lists. I’m not actually sure where that term comes from but I use it all the time! You should not include a laundry list of services on your website.
If you do all those things, that’s fine. But this is your chance to frame those tasks as solutions.
What’s the outcome of your inbox management? Less stress, faster client response time, improved professionalism. That’s what they care about—not the tool you use.
Here’s how I suggest breaking it down:
- A brief intro that reinforces who you help and what problems you solve
- Categories of services (like “Client Care Support” or “Content Support”) with short, outcome-focused descriptions
- Optional add-ons or specialties if you offer them
- Your starting rate or “packages starting at”
- A call to action (inquiry form, call booking, etc.)
If you don’t want to list prices yet, that’s okay, but do give people an idea of what to expect.
When you frame your services as things that your clients actually want, your website will do its job of marketing those services to them.
If you just list all the things you know how to do, you make the client do the work. Do I need that? What is that? Do I have to hire you to do all of these things? Can I pick from this list? What’s most important?
You may have heard the expression ‘A confused mind says no’. and when you just list everything you know how to do, the client can get confused and move along to another VA who has taken the time to describe how they can specifically help me (and why that’s important).
And remember, I can walk you through how to talk about your services in a way that sells the result, not just the task. That’s one of the things I help my coaching clients do, and it makes all the difference.
Testimonials and Social Proof
Even if you’re brand new, you can find ways to build this into your site. Maybe it’s a testimonial from a colleague, a client from a past job, or someone you helped in a volunteer role.
People want to know that others trust you. Add 2–3 short testimonials on your homepage or About page. Include client wins or mini-case studies on your Services page. Create a dedicated Testimonials page as you grow
Make sure these quotes speak to specific results or experiences. “She’s amazing!” is nice but not nearly as powerful as “Thanks to her onboarding support, I finally stopped missing deadlines.”
I used to provide a template for my clients to create a testimonial for me. Many of them don’t really know what to write, and using a template helps them be succinct and clear in what I helped them with.
What did you help them with, and how did it affect them is what you are going for. It’s really simple when you realize that. And social proof goes a long way in building trust for those who are deciding whether or not to work with you.
Easy Contact or Booking Page
This seems obvious, but I can’t tell you how many VA sites I visit that make it way too hard to get in touch.
Your contact page should include a simple contact form (with a name, email, and short message box) or a scheduler link if you prefer to go straight to booking a discovery call. I do suggest having a contact form, not so much a booking link unless you are really confident that you can handle these well.
I’ll do another episode about discovery calls, but suffice it to say that not all VAs do a good job of these.
Anyway, let them know what will happen after they fill out your form. And reassure them that you will respond in whatever length of time. Then respond.
Collect just the basics – name, email address – at least to start. It makes people nervous to put in their phone number or other information. I have seen contact forms with questionnaires too – when you are just getting started with this kind of thing, simple is best.
And if your form goes to your inbox make sure you are checking it and responding regularly.
It took me a long time to start using a scheduler for my business. In fact, I only use it for my coaching business. I never used one for my VA business. I wasn’t dealing with the same volume of inquiries back then and it was easier to do a couple of emails back and forth to decide whether I wanted to talk to someone.
Things seem to move a lot faster now, and I would probably use a scheduler for VA clients if I were doing it all over again.
You decide what’s right for you – and be sure to tune in to that episode about discovery calls next week!
Professional But Simple Design
Your website doesn’t have to be flashy. In fact, simpler is better—especially when you’re getting started. Focus on clear fonts, a professional colour scheme (something appealing, not black please!). Also consistent branding, lots of white space – and don’t forget about mobile responsiveness. So many people on their phones these days mobile is essential.
It should be easy to read, easy to navigate, and easy for them to take action.
There’s no shame in using a well-built template on Wix, Squarespace, or WordPress. But don’t overdesign yourself into overwhelm. Content comes first, design supports it.
If you’re feeling stuck, this is also something I help my coaching clients with. We look at what message your site needs to send, and then how to structure and design it in a way that supports your brand and your growth.
Simple is best, and simple is so easy.
In my Getting Started as a VA self study course, I walk through the essential pages you need on your site, and help you map out what you want them to look like and what copy you want on them.
I highly recommend doing this offline – literally draw it out. Don’t log in and drag and drop and design right there. It’s super time consuming and will take you way longer than if you go in with an idea and then create it. Trust me on this one, I’ve done it and I’ve watched VAs spends days, weeks and months trying to design their own site.
The paper template plan is the way to make this part quick and easy!
Optional but Helpful: Blog or Resources Page
You don’t have to start a blog right away—but if you enjoy writing or want to create content for your audience, a blog can help you share your expertise, improve your SEO, build trust with potential clients, and support your social media strategy
If blogging feels too big, consider a simple “Resources” page where you link to helpful tools, templates, or quick tips. Make sure whatever you include is relevant to your niche and useful to the clients you want to attract.
And if you’re part of my membership, The Virtual Toolkit, you know we’re all about simple tools and useful content—this is exactly the kind of value you can repurpose on your website.
I love blogging and I know my blog got me lots of business as a VA. I dedicated myself to doing an article a week for a long, long time, and I get most of my business through Google searches. You can too.
But a resource page can be a great way to start!
Privacy Policy and Legal Pages
Not the most exciting topic, but important. At minimum, you should have a privacy policy (especially if you collect emails or use a contact form), a disclaimer (if you give advice on a blog or resources page), and terms and conditions if you’re selling anything from your site
There are affordable template bundles online to help with this, or if you’re working with me, I can point you to some great options. This gives your visitors peace of mind, and protects you, too.
It’s a small professional addition that is important for your business.
Keep Your Website Focused and Action-Oriented
Your VA website doesn’t have to be a masterpiece. But it does need to be purposeful.
Every page should guide your visitor toward the next step, whether that’s reading more, booking a call, or submitting your contact form.
I used to just have my contact form on my contact page.
But one of my business coaches told me that you never know where someone is going to land on your site, and he was so right! Not everyone ‘comes in’ through your homepage and clicks over to your contact page.
Make sure there is a way to contact you on every single page!
Do You Need Help?
If you’re in a place where you’re updating or building your website and you’re not sure if it’s doing what it should, I can help.
It’s the only reason I’m here at all, is to help you become a ridiculously VA.
Drop me a DM to chat about where you are stuck. I’m on all the social media channels, so find me where you are. Or go to YourVAMentor.com/links to connect with me.
You don’t have to do it all at once. You just have to make sure that your site is working for you. It’s a marketing tool, not a burden.
When you get really clear on what you do, who you help, and why it’s important for them to get your help, the website part is actually pretty easy. It’s just there to tell them.
That’s all I’ve got for you this week. I’m Tracey D’Aviero, The Confidence Coach for VAs – and I’ll see you next time!