Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant.
Today I want to talk about marketing your VA business daily.
Today’s Quote: “Success is the sum of small efforts, repeated day in and day out.” – Robert Collier
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Connect with Tracey D’Aviero, VA Coach and Trainer
Episode Notes:
Today I want to talk about marketing.
VAs tell me, “I know I should be marketing my business… I just don’t know what to post.”
Business owners tell me that too!
If you’ve ever said that, it’s not just you. It’s a big reason that business owners – and definitely VAs – stay inconsistent and invisible on social media.
They sit down, open Facebook or LinkedIn, stare at the screen for a few minutes, can’t think of anything brilliant to say… and close the app.
Or worse they sit there for an hour and waste their time, still not really posting anything that will work for them.
They promise themselves they’ll do it tomorrow.
Tomorrow becomes next week.
Next week becomes next month.
Before they know it, they’ve practically disappeared.
And then what happens? They panic because they don’t have clients!
They know they have to do marketing, so they spend an entire Sunday trying to create content, update their profile, redesign their graphics, and suddenly become visible again.
Guess what? Marketing doesn’t work well when it’s something you only do when business is quiet. Like a pop up!
It works when you make it a habit. And that’s what I want to talk about today.
The Real Problem Isn’t That You Don’t Know What to Post
What’s the biggest issue? You don’t know what to post. At least you think that’s the problem – I’d actually challenge you here, that I don’t think that’s the problem.
Every single one of you listening has knowledge. Tons of knowledge!
You answer client questions. You solve problems. You learn new things. You have opinions. You notice trends. You celebrate wins. You make mistakes and learn from them.
All of that stuff is content.
The problem isn’t that you have nothing to say.
The problem is that you’re putting too much pressure on yourself to say something amazing.
You think every post needs to attract clients.
You think every post has to sound professional.
You think every post has to teach something groundbreaking.
And you don’t even think what you have to say is good enough!
All you need to do is to remind people that you are here, you exist, you are here to help.
Visibility Builds Confidence
Think about this:
We often believe confidence comes first and then everything else will fall in line.
That one day you’ll wake up and think, “Today I’m finally confident enough to start posting.”
But that’s rarely how it works.
Your confidence will only grow because you are taking action and actually learning things while you move forward.
Confidence grows because you take action.
The first post might feel awkward.
The fifth one feels a little easier.
The twentieth one doesn’t seem like a big deal anymore.
The same is true for commenting on someone else’s post. Practice makes perfect.
Not that what you post needs to be perfect, but you know what I mean.
When you network, or join conversations introduce yourself, each time you do these things you are building your confidence.
You’re becoming someone who isn’t afraid to be seen.
And that is what really matters because clients can’t hire the VA they’ve never heard of.
Visibility is about making sure your clients see you and understand that you can help them.
That’s really all it means!
My Favourite Marketing Habit
One of the things I teach all the time is the power of spending just 15 minutes a day on something important.
Not three hours. Not your entire afternoon. Just 15 focused minutes.
Why? Because anyone can find 15 minutes. Anyone.
And consistency beats intensity almost every time.
I’d rather see you spend 15 minutes a day marketing your business than three hours once a month.
I tell you all the time about the VAs that I coach who have been saving their marketing for Sunday nights – and then inevitably something comes up with the family, and they push that reserved time aside – and a whole week is lost because they don’t have more time slotted in until the following Sunday.
That is a habit you have to break. It is so much easier to do 15 minutes a day than to find 3 hours at once.
Those little pockets of effort build momentum. They create focus. They keep your marketing top of mind for you, and they keep your business visible for your audience.
They help marketing become part of your routine instead of another task you keep putting off.
I remember one week when I was busy doing client work, and I realized I hadn’t talked about my own business in almost two weeks. Nobody had done anything wrong. I was just invisible.
So I set my timer and I spent 15 minutes that day commenting on a few posts, sharing a thought I’d had while coaching a VA, and checking in with someone in my network.
Nothing revolutionary about any of that, but it reminded me that marketing doesn’t have to be an event. It can simply be part of how I run my business.
Just a simple part of the day – and it feels good because it reminds you how you help people (which is the whole point!)
So What Does Fifteen Minutes Look Like?
Let’s talk about what that 15 minutes looks like. It’s not a checklist.
You don’t have to do every one of these things every day.
Create a list, of course, but then pick and choose from it – whatever your business needs that day. Or whatever you feel like doing today.
Some days you might spend your time commenting on posts from business owners.
Not with a quick “Great post!” but with a thoughtful comment that starts a conversation.
Some days you might reply to a few Instagram Stories, congratulate someone on a milestone, or welcome new people into a networking group.
Other days you might write a simple post of your own.
Nothing has to be a masterpiece, it just has to be helpful.
Maybe it’s a lesson you learned this week.
A common mistake you see business owners making.
A productivity tip.
A mindset shift.
A question you’ve answered for a client several times recently.
Maybe it’s a story about how you helped a client with a task or project.
You get the picture.
Some days you might not create anything at all.
Instead, you might share a podcast episode that inspired you, an article you found interesting, or another business owner’s post that really resonated with you.
You just need to make sure you add your own thoughts. Tell people why you’re sharing it.
That’s where your personality comes through.
And yes, you can do these things on Facebook, LinkedIn, Instagram, Threads, or wherever your ideal clients spend their time.
The platform isn’t nearly as important as the habit.
And you don’t need to be everywhere – focus on one platform at a time. Fifteen minutes a day in one place will be much more effective.
Stop Measuring the Wrong Thing
What discourages you about social media? I bet I know.
You post once. Maybe two people like it. Nobody comments. You get discourages and decide that social media doesn’t work.
But you’re measuring the wrong thing.
Instead of telling yourself, “This post didn’t get me a client.”
Focus on Did I show up today? Did I make a connection? Did I start a conversation? Did I remind people that my business exists? That I can help them with someone with really clear?
Because that’s what consistent marketing really is.
It’s hundreds of small moments that add up over time.
Does that make sense? Does that help?
It’s really that simple.
Your Challenge
I’d love for you to try something over the next 30 days.
Set a timer for 15 minutes.
When the timer starts, spend those 15 minutes doing something that makes your business more visible.
Maybe you comment on a few posts.
Maybe you write one short post.
Maybe you reconnect with someone in your network.
Maybe you share something valuable with your audience.
What you do doesn’t matter, at least when you first start. But you have to do something.
And while you are doing this over the next 30 days, don’t measure anything. Likes, comments, follows, whatever.
You are measuring something much more valuable.
You are measuring whether you became someone who showed up for your business every single day.
Because that’s the person who builds a successful VA business. Not overnight, not because of one brilliant post, but because you kept showing up.
Do You Need Help?
Create the habit – show up, become visible – and you’ll get more comfortable doing it.
And it. will. work. I promise you!
If today’s episode encouraged you in some way, let me know.
DM me and tell me what your 15-minute marketing habit looks like, or share one thing you’ve done this week to make your business more visible.
I’d love to cheer you on!
I’m here to help as you know! It’s the only reason I’m here at all, is to help you become a ridiculously good virtual assistant.
I appreciate you listening in every week, but what I really want is for you to take action, become visible and get those great clients that I keep telling you are waiting for you!
Our quote today is Success is the sum of small efforts, repeated day in and day out.
If you need help figuring out those actions, reach out to me.
Maybe you can jump in to our Get Your First Or Next Great Client live workshop! It’s taking place on August 19th and you can register at the early bird price of just $50 right now!
Check it out at https://YourVAMentor.com/first-or-next
Stop struggling, just learn what you need to do to start connecting with your best clients – and start signing them!
That’s all I’ve got for you this week, I’ll see you next time!
