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The Most Important Piece to Using Video Marketing in Your VA Business

Are you using video to market your Virtual Assistant business? Many VAs are terrified of using video, and there are a number of reasons for that. They think no one cares what they have to say. They don’t know what to talk about. They don’t want anyone to see them make a mistake. They don’t like to be on camera. Virtual Assistants often avoid video for these reasons and more. I know that’s a generalization, but it’s true. The bottom line is, they don’t have the confidence to do the recording. And if they do record it, they don’t have the confidence to publish it. This was me, before I got started with video. Totally and completely me. So I… Read More »The Most Important Piece to Using Video Marketing in Your VA Business

7 Easy Ways to Get More Organized

If you are running out of time every day, you need to get better organized. Virtual Assistants have to manage a lot of things. We have to manage our client work, our own business admin, and sometimes even our clients’ client’s stuff. If you don’t have good organizational practices, you can quickly realize that you waste time, which is money in a VA business. Sometimes it’s because we do have too much to get done in a day – maybe we have overcommitted our time, or maybe we have unexpected roadblocks that have come up. Maybe we really do have more work than one person can do in an allotted day. But most of the time, the reason that we… Read More »7 Easy Ways to Get More Organized

Setting Your Rates So Your VA Business is Profitable

How did you arrive at your rates for your VA business? If you didn’t do any calculations, you need to read this. Setting your rates is one of the most important things you need to do properly in your Virtual Assistant business. Rates that are too low will cut into your profitability, and might even put you out of business. Rates that are too high can also keep you from getting clients, if you aren’t looking in the right place, or if you can’t articulate the value you are bringing to clients. If you have not done the ‘math’ to set your rates, it’s time to look at that. Here’s how you need to do this: What Do You Need… Read More »Setting Your Rates So Your VA Business is Profitable

Are You Wasting Your Time and Energy in Marketing Your VA Business?

Are you writing to a specific audience? If you don’t, your message might not be heard. Such a waste of your time and energy. As Virtual Assistants, we all spend a lot of time marketing our businesses. Finding clients is one of the biggest tasks that takes up our time. But if you aren’t doing it right, you could be wasting a lot of time and energy. Do you have a target audience that you are communicating to? Many VAs I talk to have not narrowed down their focus yet. This happens for a number of reasons. You think you have to offer specialized services if you ‘niche’ down. You are afraid of losing business if someone comes along that… Read More »Are You Wasting Your Time and Energy in Marketing Your VA Business?

Is Fear Stopping You From Getting VA Clients?

Do you have a fear of selling yourself or your VA services? One of the biggest hurdles for service professionals like VAs is getting past the fear of selling themselves. The idea of talking to people about business conjures up images of the slimy user car salesman, and using the old ‘answer a question with a question’ brand of sales that just feels yucky. It can even be worse for Virtual Assistants, who have not ever been in a sales role before. In fact, fear of selling themselves is what comes up most often when I talk to VAs who are struggling with finding clients. They are afraid to go out networking. They are afraid to have sales conversations. They… Read More »Is Fear Stopping You From Getting VA Clients?

Stop Lurking on Social Media!

Social media is supposed to be … social. Are you? I see you. I know you’re there. You are on social media but You. Never. Post. And you never comment! How many people have you interacted with today on your social media profiles? Fewer than five? None? My goodness, what is the point of being on social media if you are not being social? I know, I probably sound like your mom when I say that, but it’s true. We are all on social media for the personal aspect of it. Mindless scrolling to find funny videos or pictures, recipes, news stories. No problem, I do it too. But so many of you are also on there for your business,… Read More »Stop Lurking on Social Media!

Simple Is Best When It Comes To Task Management for Your VA Business

Are you looking for a simple organizational system to manage your tasks for your Virtual Assistant clients and your own business? If you find yourself running out of time or forgetting about things you were supposed to do, you may need a better task management system. People often ask me how I stay organized. I guess I look like I’ve got it all together LOL. But I assure you, that’s not always the case! I do have a great system in place, though, and it has worked well for me for many years.   Working with multiple VA clients, we can often lose focus and the priorities can shift from hour to hour. So I have a tip for you that… Read More »Simple Is Best When It Comes To Task Management for Your VA Business

Need Virtual Assistant Clients? Spend More Time on This Social Media Platform

Social media is a great, free way to market your Virtual Assistant business. Right? Not so fast! If you aren’t using social media correctly, you might not think you are wasting money, but you are certainly wasting your time. And time in a service business = money. With all of the options out there on the Internet, where is the best online place to market your VA business? Do you have a profile on every platform like Facebook, LinkedIn, Twitter, Instagram, Pinterest, and more? If you do, creating your content and messaging is probably taking you longer than it needs to – or worse, you might be posting the same stuff everywhere. And all of this is likely not even… Read More »Need Virtual Assistant Clients? Spend More Time on This Social Media Platform