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Choosing a Target Market Is Essential For Your Success as a VA

Have you chosen a target market for your Virtual Assistant business? Many VAs I talk to say say no, when I ask them this question. I know why – you don’t want to turn down any clients. Money is money. I get that! But choosing a target market is not about limiting who you WORK with. It’s about limiting who you MARKET to. I used to have a sales job in a courier company (a lonnnng time ago). I hated so much about it. Sales sucks. Selling sucks. It’s sleezy and pushy. Right? But here’s the thing. If you think of selling as a bad thing – you aren’t doing it right. If you are trying to get someone to… Read More »Choosing a Target Market Is Essential For Your Success as a VA

Struggling with Creating Content for Your Virtual Assistant Blog? Do This.

You probably hear it all the time. As a Virtual Assistant, you should be blogging. Many VAs struggle with getting a blog started – or keeping it going. But writing a blog is not the only way you can create content for marketing your business. There is really one main skill you need to develop to get lots of content created for your marketing. It’s called repurposing. Repurposing means to reuse something you have already created in a slightly different way. I’ll explain how to do that below. First things first, usually the thing that stops you from creating content is not knowing what to write about. VAs who say they hate to blog probably don’t hate to write –… Read More »Struggling with Creating Content for Your Virtual Assistant Blog? Do This.

Time Management Tips for Virtual Assistants

If you’re anything like me, you have at some point come to the end of a day and still had a million things on your task list. What do you do when you run out of time but still have a million things to do? I get all kinds of answers to this question when I ask it – sometimes you push through and keep working till it’s done. Sometimes you break for dinner and then work into the night to get it done. Sometimes you get up early the next morning and get it done. And then you do it all over again the next day. But if this happens to you on a regular basis, then it’s not… Read More »Time Management Tips for Virtual Assistants

Are You Struggling With a Business Mindset?

Mindset plays a key role in many areas of your business. It probably sounds kind of woo-woo to talk about intangible things like mindset, but how you think about your business often dictates how you act, and how successful you are. “You must learn a new way to think before you can master a new way to be.” – Marianne Williamson Isn’t that a great quotation? It is true. A positive mindset goes a very long way in everyday life. Think about it. When you start your day focusing on things that make you annoyed, or anxious, or upset you in any way, what kind of a day do you think you will have? The key is to consciously decide how to change… Read More »Are You Struggling With a Business Mindset?

When Is It Time for a Virtual Assistant to Hire a Coach?

If you are spinning your wheels in your VA business, it might be time to start working with a coach. Now I know I’m a Virtual Assistant coach, but this is not an article trying to convince you to hire me! What I want to talk to you about today is how to figure out when it might be time for you to hire someone to coach you (me, or someone else!). Because the time is not always right. But sometimes it is. Many people I talk to about coaching are happy when they realize I am not a high pressure kind of coach, who tells you that you need coaching for every little thing in your business. But I… Read More »When Is It Time for a Virtual Assistant to Hire a Coach?

Rental cars and fire alarms: how to adapt when things go wrong

What do you do when things don’t go exactly the way you plan them? Stay on your path no matter what obstacles get in your way! See if you can find the path through whatever is going wrong. I am a planner. I like to be ready for what is coming. But sometimes things don’t go according to plan. Here’s a little story on how you can keep going when things seem like they are not quite right. I was recently getting ready to travel to Toronto for a speaking engagement with the Association of Administrative Professionals Toronto Chapter. Sure it’s a long way for me to go for a talk, but it’s a group that I have built a… Read More »Rental cars and fire alarms: how to adapt when things go wrong

What Do You Need to Learn to Be a Fantastic Virtual Assistant?

I see you there. You want to be the BEST Virtual Assistant out there. You want to earn lots of money and work with lots of clients. I know that. But you’re not there yet. You are struggling. You don’t have clients. Or you don’t have great clients. You’re not making enough money. Or you aren’t making any money. You feel lost. You don’t know what to do next. You can’t figure out why it’s so hard to start your business. Lots of other VAs are doing it. You see them all the time on Facebook, LinkedIn, Instagram. So why not you? Well, it’s probably a pretty simple answer. You probably just haven’t learned what you need to know yet.… Read More »What Do You Need to Learn to Be a Fantastic Virtual Assistant?

Market Your Business (Well!) in 20 Minutes a Day

Are you spending all day marketing your business? Or no time at all? I run into this often when I am talking with VAs. Either they say they are spending all day looking for clients, because they have no client work to do. Or they are spending all their time doing client work, and they don’t have time to organize and do marketing. Neither of these are going to serve you in your business. Marketing is so important – whether you are actively looking for clients or not, you need to be sure that you have a marketing plan that suits your schedule, and helps you meet your goals. Here are some of the things you can do in just… Read More »Market Your Business (Well!) in 20 Minutes a Day