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Why Everyday Conversations Are Important in Your VA Business

I am on the Board of Directors for our local business association, and many times I am called on to represent the association at local events. So that means in some of my networking I am not actually talking about my own business. I enjoy chatting with others about all kinds of business topics, though, so sometimes that’s even more fun for me. Do you ever get stuck when you are doing networking? Not sure what to say? Maybe getting out there at an event, and focusing on NOT talking about your own business is the solution for you. I had a conversation with a VA the other day about her marketing message, and how to promote her business. She… Read More »Why Everyday Conversations Are Important in Your VA Business

5 Virtual Assistant Clients in One Month? Yes …

Recently I took some time away from work to recover from a surgical procedure. I learned that consistent marketing and networking are essential in business. I knew this already, of course, but I really saw the results of slowing down or stopping while I was ‘off’. My pipeline didn’t dry up, but many of the relationships I had take the time to nurture started to slow down. When you are out of sight, you definitely start to become out of mind. Quickly. So how did I get 5 new clients last month? Yes, you read that right. I just did my networking statistics for the month and I got 5 new clients. Here’s exactly how I did it: 1. Networking Plan. Once… Read More »5 Virtual Assistant Clients in One Month? Yes …

Are You On Your Way to Burnout?

How’s it going in your business? Are you stressed? anxious? nervous? excited? tired? BUSY? When we are asked this question, often the answer is BUSY. We don’t ever mind sharing that, but we would probably be less inclined to use any of those other words to describe how things are going if someone asks. Why is that? Isn’t it normal to be stressed or excited in business? The point of being an entrepreneur is that we have a fire lit in our bellies that we want to work towards every day. But the truth is, we often just keep those feelings inside and share that we are ‘busy’. To me, when you filter the response you give people, that could… Read More »Are You On Your Way to Burnout?

Time To Set New Goals!

A change of seasons often brings along a change of thought patterns. Spring usually makes us think of renewing and growth. Summer means time off and relaxing, or increased family time. When Fall arrives, and everyone goes back to school, and vacations are over, it usually means that we get back to our busy lives. Many business owners set new goals each quarter, or each season. It’s a good practice to get into because of the way our mindset naturally shifts as the seasons change. So here we are at the beginning of a new quarter, and it’s time to set some new goals. How do you set goals in your business? Do you just think about them? Do you… Read More »Time To Set New Goals!

Can Your Potential VA Clients Find You? Do This One Thing.

Marketing can be a challenge in any business, but some people have a more difficult time getting their head around it. That’s why I teach it! I try to take the confusion out of what to say, where to say it, and who to say it to. When a lot of VAs get started, we think our marketing message is to tell people about being a VA. I thought the same thing. I thought I had to explain to people how a VA works. My webpage showed what a VA is, and I had lots of info about me being a VA. That was a long time ago, but I still remember the struggle of getting clients. Why? Because it… Read More »Can Your Potential VA Clients Find You? Do This One Thing.

10 Ideas to Inspire Your Social Media Posting

Do you struggle with what to post on social media? Virtual Assistants often second guess what they should be putting out there on their own social media channels. The main thing you need to be doing in your marketing is sharing your expertise. Anything you post on your business social media profiles, should be information that your potential clients would be interesting in seeing. Motivational posts are rampant on channels like Facebook, Twitter and Instagram. Many people are putting motivational quotes on beautiful images and while they are nice to look at, they aren’t going to tell your clients what you are good at doing. Now I know what you’re thinking – I can’t post sales stuff all the time.… Read More »10 Ideas to Inspire Your Social Media Posting

Does This Bother You?

One of the most important decisions you will make in your business is what you charge. Revenue is what drives your business. Without money coming in the door, your business can not sustain itself. But what is the right rate? What is enough, but not too much? What takes into account your value, without being exclusive? What are you and your clients comfortable with? These are the questions that you need to consider when setting your rates. But many VAs don’t have the confidence to simply make that decision. They have to ask lots of others what their opinion is. And that’s okay, don’t get me wrong. Advice is good! But once you ask around, you still have to be able… Read More »Does This Bother You?

How Do You Find Your Core Message for Your VA Business?

Marketing and networking can be challenging when you are a VA.   If it’s not something you specialize in providing as a service to your clients, there can be a steep learning curve.  But how do you get clients if you don’t learn a little bit about marketing, right? One of the pieces of advice I like to share is about developing a core message that you can talk with people about. When you go to a networking event, and someone asks you what you do, how do you reply? Usually this goes one of two ways: either you recite your 30 second elevator pitch, or you just tell them you are a VA.  Neither of these is the right answer to that… Read More »How Do You Find Your Core Message for Your VA Business?