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The Never Ending Balancing Act

As a business owner, no doubt you have had some experience trying to balance your home and work lives at some point. The key to doing this well is to put some rules in place that you follow, and that others follow as well. For work-life balance there can sometimes be a fine line that needs to be amplified – so you don’t lose sight of what’s important at that time. On the one hand, you want to be sure that you don’t immerse yourself in work every waking hour of the day. My son has seen me using the laptop while we watch TV at night and he asks, ‘Mom are you working?’ but I’m really just on my… Read More »The Never Ending Balancing Act

It’s right in front of you!

As you reflect on what to do next in the various parts of your business, where you do you tend to look? Do you research on the ‘net for the latest trend? Do you get ‘shiny object syndrome’ – where you get easily distracted? Or do you look to where you have been already? Keeping up with trends and new stuff is a good idea in your business, but when you are looking to build your business, you could be looking away when you should be looking within. Think about all of the things you have done in your business to date. Maybe you have done research, or writing, or planning or strategizing. What have you done with all of… Read More »It’s right in front of you!

Are you looking at the big picture?

I’m writing this as I am away at my mastermind retreat with some Virtual Assistant colleagues. Each year we take a few days and travel to a cottage to brainstorm, work on our businesses, and to relax from the busy-ness of our businesses. One of the things we do before we get to our retreat is we plan what we want to get done while we are there. We all do marketing and networking and business building on a regular basis, but the retreat allows us to look at the big picture … I find that’s something we don’t always take the time to do. When we can turn off the noises around us and just reflect on where we… Read More »Are you looking at the big picture?

Strategies for a Thriving VA Business

Do you strategize in every area of your business? Only some areas? (or should I even ask – any??) Many virtual professionals I know have gone through that phase where they just put one foot in front of the other and hope that things go well. The problem with that is that if you don’t have a plan in place, you can experience a lot of issues. you can go off track worse, you can go nowhere you can’t measure your successes In order to know whether things are going the best way possible in your business it’s important to determine where you want to go, how you want to get there, how you are GOING to get there, and… Read More »Strategies for a Thriving VA Business

Who else wants to make more money?

When you start your business, you probably want to do it for a number of reasons: you want to work from home you don’t want to have a boss anymore you want to set your own schedule you want to be available for your family and probably a lot of other reasons. But once you are set up, you quickly realize that in order to stay in business, you need to make money. Because of our motivation for our original reasons for starting our business, the money issue sometimes gets put off to the side. But the bottom line is that in order for your business to continue to be viable, we have to constantly come up with ideas on… Read More »Who else wants to make more money?

3 Steps to Better Customer Service

We recently took a trip to Boston to see our first Red Sox game. What a great time. From the drive there to the drive back, and everything in between, we were surprised at how kind and gracious everyone was, everywhere we went. Yes, we were tourists in a tourist town, but it was more than that. We really found that the people we came into contact with went above and beyond the standards of what we are accustomed to for kindness in customer service. In the service and support industry, customer service is key to making sure that your clients feel important and special … and it’s not that hard to do. Here are three steps you can take… Read More »3 Steps to Better Customer Service

Are You Making These Marketing Mistakes?

Marketing is an important piece of growing your VA business.  So when the effort you put into it doesn’t give you the returns you are looking for, it can be frustrating. Maybe the timing is wrong, maybe your strategy is wrong, or maybe it’s something else all together. Are you making these mistakes with your marketing? ‘All or Nothing’ Marketing Do you market your VA business consistently, or do you pop in and pop out when you ‘need clients’ or ‘have time’? Although it can sometimes be difficult to schedule time to market our own business, it’s essential to keep a presence out there at all times. What if the perfect client is looking for you, and they can’t find… Read More »Are You Making These Marketing Mistakes?

September Membership Content

Have you registered for the Your VA Mentor Membership Program yet? New content for September is being pulled together as you read this! Each month we select a topic – and the topic for September is Ideal Client. Marketing to your ideal client is the best way to focus your marketing message, connect with the right people in your networking, and also to build great service packages. To sign up for our membership program, visit: http://www.yourvamentor.com/join-us/ Membership also gets you a live Q&A call as well as direct email support – so you can be sure to get all of your specific questions answered where your service offerings are concerned! So don’t delay – join today!