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How Much Marketing is Too Much?

Have you ever looked at your marketing calendar and thought maybe it was a little heavy on the promotions? It happens, especially when we are launching new products or services, or when we are involved in a joint venture with others. I think it’s important to sit back and analyze the impact of marketing to our list or in our social networks. Promotion is a good thing. It’s important that people who need your services are able to see what you are offering on a regular basis. Some small business owners shy away from doing marketing until they think they need it … which is often too late. To be absent and present with your promotional efforts causes two problems:… Read More »How Much Marketing is Too Much?

Are You Timely?

I am always on the lookout for new tools to help me stay connected with my audience. I use Google Reader, SocialOomph, HootSuite, TweetDeck and several other tools to help me keep myself up to date on who is sharing what, and also to find new and interesting things to share with you. You have probably heard of most of those, and maybe even use one or two of them. But I recently found another one that I thought would be good to share – because I don’t see a lot of people in my network using it right at this time. It’s called Timely by DemandForce – you can find them at www.timely.is  and I absolutely LOVE it. It’s… Read More »Are You Timely?

June Membership Registration

Have you registered for the Your VA Mentor Membership Program yet? New content for June is being pulled together as you read this! Each month we select a topic – and the topic for June is Service Offerings. Setting up (or adjusting!) great service offerings for our clients sometimes goes by the wayside after we start to work with them. On our June teaching call, Analyzing Your Services to Streamline and Increase Revenue, we are going to talk about: how to identify packages of services we can offer our clients how to stop doing things we don’t want to offer as services analyzing the rates we charge, and easy ways to increase them to make more money and much more!… Read More »June Membership Registration

I Still Don’t Know How Much to Charge

Recently I received a question from a virtual professional who was trying to decide on her rate structure. She had listened to my audio teleclass ‘How Much Should I Charge?’ and she got really great material out of it, but was still stuck on actually setting her rates. So we had a chat and here is what I helped her figure out: She was starting a new area of her business – one that she hadn’t unveiled before – basically she would be doing group workshops/talks for groups of people. Previously she had not done this before. So there was unknown territory right from the start. She has a lot of experience and so she had worked out four or… Read More »I Still Don’t Know How Much to Charge

If It’s Not Working, Change It

We often talk about the importance of measuring results in our business. This can come in many forms – maybe you want to measure how many people are visiting your website, or joining your Facebook page, or opening your newsletter – or signing on as clients. Whatever the case may be, when you have something that has a measurable result, make sure you measure it. If it’s not working, change it. Many small business owners go through the process of setting up a program – or even their website freebie – and then just leave it at that. In order to make sure that you are relevant and interesting to your audience, it’s important to measure your results regularly to… Read More »If It’s Not Working, Change It

7th Annual Online Virtual Assistant Convention

I’m very excited to be a speaker in this year’s OIVAC event – the 7th Annual Online Virtual Assistant Convention. It’s an online, multi-day event that takes place this year from May 17 to 19, 2012. The theme this year is: Innovate, Integrate, Motivate and I’m happy to speaking in the Motivate category with my topic: 5 Tips to Strategically Market Your VA Business. By setting up a strategy to market your VA business, you will experience more growth and development, which is what the approach is for this year’s OIVAC conference: to help innovate you with the latest trends and ideas, to help you implement with the latest tools and technologies, and to motivate you to take action to… Read More »7th Annual Online Virtual Assistant Convention

Build a Referral VA Business

Are you: working long hours trying to get it all done by yourself in your VA business? working with (and drained by!) clients who are not ideal for you to work with (but are afraid to give up their money?) finding it difficult to keep your client pipeline full? experiencing ‘feast or famine’ each month on your work schedule? unsure of how (or even scared!) to raise your rates to what you deserve to earn? doing things you don’t love to do on a daily or weekly basis? still trading dollars for hours with your client work? wanting to specialize your services and don’t know how to implement that? If you answered ‘yes’ to any of these questions, I am… Read More »Build a Referral VA Business

Build Your Business Plan Easily

When I start mentoring a new VA, the first thing we talk about is the business plan. I am never surprised to hear that someone doesn’t have their business plan done. So many VAs just start their business by looking for clients and hoping to sign them. Writing a business plan is an essential part of any small business. It helps you to clarify everything about your business, and if you don’t have one yet you should look at sitting down and just doing it. A business plan will help you: plan what you are going to do realize how you are going to do it set goals and achieve them You don’t have to put together a complex business… Read More »Build Your Business Plan Easily