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Marketing Tips for your Virtual Business

Do you find yourself so busy working IN your business that your own marketing efforts get shuffled off to the side? If so, you are not alone. Many virtual professionals get so busy working with their own clients, that they don’t regularly market their own business. This can lead to dry spells in bringing on new clients, or even lost networking opportunities. It’s important to make sure that you are maintaining your marketing all year round, and of course bumping it up when necessary to bring new clients or prospects into your ‘funnel’. Here are a few ways you can bolster your marketing efforts: 1. Network regularly. Think about what it is you want to accomplish, and make a plan… Read More »Marketing Tips for your Virtual Business

Keep Track – And Make More Money

One of the most difficult parts of running a VA business, is making sure that you are paid properly for your time and effort. I’m not talking about your rates … I’m talking about tasks – the work you do every day. Whether you charge by the hour or by the project, you have to have some idea of the expectation of time it will take to complete your client’s work. If you don’t know that, you could be losing money. So do you track all of your time? If you don’t, you really should. Here are three models that you can charge your clients by … and why tracking your time for each of them can help make you… Read More »Keep Track – And Make More Money

What Do You Charge For Your Virtual Assistant Services?

Most Virtual Assistant have heard the question, “What do you charge?” at least once. Consumers want to know how much something is going to cost before they buy. For Virtual Assistants, this can be a sticky point. I have had lots of conversations with many VAs who dread having to answer this question. There are a number of reasons why this might be, but the biggest one by far is the lack of confidence with the rate you have set for your services. Why is it that so many of us seem to second guess our rate structure when talking with a potential client? t’s simple. It’s a fear of rejection. You think they’ll say no. It’s important to develop… Read More »What Do You Charge For Your Virtual Assistant Services?

Who Do You Know?

As a virtual business owner, how many people do you connect with on a regular basis that are not clients or colleagues? Most of us are busy enough that we often stop at networking with clients and potential clients, and colleagues. We don’t think about networking with people that we are not going to be ‘doing business’ with. But you may be selling yourself short by missing out on a big group of people who can really benefit your business … referral partners. What’s a referral partner? A referral partner is simply that … someone who can refer clients to you (or refer you to them, as the case may be). They are people who know your ideal client. They… Read More »Who Do You Know?

Is Your Website All About You?

Last week I attended a great webinar by Matthew Goldfarb of Corporate Renegade Copy that talked about website copywriting. The topic of the call was Website Snoozing, and the gist of the message was that you have to wake up your web copy in order to get your prospects to notice you. (so true!) It was a great presentation and I thought it was a good subject for an article. Many virtual professionals I come into contact with have some form of website set up – whether it’s their first, simple website, or a complex more detailed one. It’s important to realize that your website will probably always be a work in progress. In my travels as a VA mentor,… Read More »Is Your Website All About You?

Wow, what’s that?

I don’t know about you, but I like to learn new things. When something comes along that I think might be valuable in my business or my clients’ businesses, I usually stop and have a look. It can be a new tool for organization or collaboration … something that maybe will help us automate something a little bit better … or maybe it’s just something cool. If I am really conscious of what I am doing, I can figure out when would be a good time to check something out in more detail. But sometimes … okay most of the time … I am not that present … and I become the victim of Shiny Object Syndrome. You know what… Read More »Wow, what’s that?

What would you do differently?

As a business owner, it’s important to review and assess the aspects of your business on a regular basis. In order to grow and be successful, you need to be sure that you are doing things like maximizing revenue and minimizing expenses, among many other things. If you could take one whole day to just stand back and look at your business … what would you do differently? It’s something that not many of us do without the prodding of a coach or an accountability partner. Often we get caught up in the day to day running of our business, and we forget to make sure we are doing everything we need to, to guide it in the direction we… Read More »What would you do differently?

One Woman’s Trash …

As you may know, I recently sent out a survey to my VA connections to see what they were interested in learning about this year, to improve their business marketing. I offered each respondent their choice of one of three free gifts in response for filling out my survey. I figured it was the least I could do if someone took a few moments to provide with the information I need to build great programs in my business. The response was great – in just a few days I had over 70 responses, which gave me a lot of information that will help with me with my planning. I was very pleased with the results. (If you want to see… Read More »One Woman’s Trash …