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3 tips to help you find your target market

When you decide to get started as a Virtual Assistant, it’s generally because you have administrative skills that you have acquired over a series of jobs, and you want to start to work from home for one reason or another. But it’s important to realize that once you are home, sitting at your desk with your new business cards staring back at you, that you will need to market your business in order to build up a client base. Many VAs make the mistake of thinking they can help everyone. When you don’t focus on specific groups of people to connect with, you end up blurring the message you are sending out, and quite often you won’t be heard. By… Read More »3 tips to help you find your target market

7 Business Lessons I Learned From High School

Have you ever thought about your high school days, and wondered what kinds of lessons you may have left on the table? High school is such a formative time in everyone’s life, and sometimes the underlying messages that we are taught doesn’t stick with us into adult life … at least not until we sit back to reflect on them. I have been thinking about my high school days lately, and realizing that there are many lessons that I learned in high school that are very relevant to my business now, if I just look at them from a different perspective. Think about it – the lyrics to all the songs you used to listen to in high school just… Read More »7 Business Lessons I Learned From High School

Are you a good student?

Many Virtual Assistants find themselves, at one time or another, looking around for various types of training to help them enhance their businesses. If you have taken any training courses or programs … have you been a good student? There are many ways that you can evaluate yourself as a student: 1. Is the timing right? When you decide to take a course, is it something that you will be able to implement in your business right away? If not, the timing is probably not right for you to take the course at this time. The material and lessons that you will come away from the course with need to be brought into your business immediately in order to be… Read More »Are you a good student?

How do you follow up?

Networking is widely considered one of the keys to succeeding as a virtual professional. It really is ‘who you know’ that can help to build and sustain a successful business. But … the key to great networking is not just in the connection … it’s in the follow up. After you meet someone (whether it’s online or in person), how do you follow up with that person? Do you? Many Virtual Assistants (and other small business owners) get out and start networking, but they fail to do the follow up necessary to keep the interest of the person they have come into contact with. Here are a few ways that you can build a follow up system that will work… Read More »How do you follow up?

Have you defined your target market?

Many Virtual Assistants who are just getting started make one big mistake … they think they can provide support for anyone. The question – ‘Who is your target market?’ often brings the response ‘Oh, I can help everyone. Everybody needs my services.’ While this is not exactly a false statement (many people need a variety of services that a VA can offer), it will really slow down the funnel of clients that you will attract. It doesn’t matter if you are just getting started or if you are looking to expand or grow your business. Getting specific about who you are serving is the fastest way to grow your client list. By really understand who you are serving, and how… Read More »Have you defined your target market?

Q&A: Should I Start a VA Business?

Many administrative professionals are starting to discover the Virtual Assistant industry, and are asking questions about how to get started. In my networking circles, the admin professionals who want to get into the VA industry are hesitant because they are not sure of the earning potential of being a VA. They are concerned that their job security will be gone by deciding to go out on their own. This is a real fear, and there is some validity to it if you do not do your research before getting into business. I have also come across a lot of new VAs who got started without the proper preparation and research, and who are now struggling to find clients. The good… Read More »Q&A: Should I Start a VA Business?

Building Products for Your Ideal Clients: Four Simple Ideas

Once you start to build an email list, you will be starting to build relationships with people who will want to work with you. The more information you provide for them, the faster that trust will grow. The key is to provide good content, and to provide it regularly so that they will always be in touch with you. So here are a few ideas to get you started at developing content for them. Freebie Report This is your ‘foot in the door’ – the content rich report that you can provide to people when they give you their email address. This gets them on your mailing list, and get them tuning in to your regular newsletter, or whatever it… Read More »Building Products for Your Ideal Clients: Four Simple Ideas

Are You Earning Affiliate Revenue?

When we talk about revenue sources for your business, it is common for most VAs to have just one income stream – client work. That is, they do the work and the client pays them to do it. It’s the ‘one to one’ model and most businesses are opened based on this income stream – this is called active revenue income. But there are other means to bring revenue into your business as well, and they don’t take that much work to set up or monitor, and you could be missing out! Passive income is another way that VAs and other small business owners can bring money into their business. It’s called passive because it requires less of your time… Read More »Are You Earning Affiliate Revenue?