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3 Things You Need To Include In Your Marketing Strategy

Marketing your business can be a confusing thing if you aren’t all that familiar with the concept of marketing. We talk a lot about your ideal client, and how identifying them will help you to build a more effective marketing strategy. When you are getting started, it can feel like no one even notices you, and if you are just putting up a list of services that you provide that might even be the case. That’s why it’s important to get specific about a few things and use those things to build a strategy to get clients to notice you. 1. Know who you can best support or serve. The services you provide are probably ‘in need’ in several industries,… Read More »3 Things You Need To Include In Your Marketing Strategy

Exactly what do you do? (Hint: I’m a Virtual Assistant is not the right answer!)

So you are probably out there, doing some networking, and getting to know people. How do you respond when people ask you what you do? I have seen this handled many ways, but mostly this is the response that VAs come up with: I am a Virtual Assistant. And then you sit back and wait for them to ask you what that means. You have already confused your prospect. Being a Virtual Assistant is what you do, but it doesn’t tell anyone what you actually can do for them, which is really what their question is all about. So what you need to do is to craft a more succinct message that explains what you do without being the dreaded… Read More »Exactly what do you do? (Hint: I’m a Virtual Assistant is not the right answer!)

Goal Setting for Business Success

Do you set goals in your business? If you don’t, you really should. There is nothing like having something tangible written down that you can refer to, to ensure that your plan and strategy are on track and working for you. There are many places in your business that goal setting can really help you focus on what you want, and how you will achieve that. Many people only set the financial goals, and then leave it at that. I recommend that you look at many different areas of your business, and set realistic goals – that still stretch you outside your comfort zone – that you can work towards. By looking at areas like clients, training and products and… Read More »Goal Setting for Business Success

5 Tips to Preparing Content for a Teleclass

Putting together a teleclass is a great way to share content with your audience, and to pick up new subscribers for your list. The key is to provide great content, so that they will want to build a relationship with you, that will lead to eventually working together. Preparing the content is the key to making sure your class runs smoothly, and accomplishes what you want and what your audience wants. Establish a catchy title. Make it as specific as you can. There are so many classes on the Internet these days that your title can actually make or break your registration goal. For instance instead of “Internet Marketing 101” you might select something like “7 Ways to Grow Your… Read More »5 Tips to Preparing Content for a Teleclass

What do you do with your ‘down time’?

As an entrepreneur or small business owner, there often seems like there is very little down time from your business. If you are not working with clients, you are probably working on marketing tasks or managing your support team. You are planning goals and programs, and laying out launch procedures.

Simple Facebook tips for business networking

It seems these days that most people are on Facebook for either their personal life or their business life, or both. Social media is very popular, but I would still say that Facebook is king in the social media world.

Shift the way you think and get more VA clients!

When you are preparing your marketing materials for your business, it’s important to have those speak to your ideal clients. You want them to be able to read over your web page or blog or sales page or brochure and think ‘yes, I NEED that!’. But sometimes getting the language just right is a difficult task.