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virtual assistant business strategy

Can I See Your Face? How To Build Know, Like and Trust with Your VA Clients

In any business, building relationships is one of the most important skills. In virtual business, it’s even more important. So let me ask you something – can I see your face on your website? Every time I visit a virtual professional’s website, I look for their face. I look to see that they are a real person, and that I can see them. There are many reasons that people say they don’t put their personal information on their website, but i have yet to hear a really good one. Even if your company is a company, you should still have a face. You should still put your name and your bio (or ‘about’) on your website. People will get a… Read More »Can I See Your Face? How To Build Know, Like and Trust with Your VA Clients

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Stop, Drop and Smell the Roses

Summertime is one of the busiest times for most small business owners. Kids are home from school, maybe there’s a cottage, and certainly there is more activity in general as everyone tries to enjoy the nice weather. With any luck, your clients will take holidays and the work pace will slow down so you can incorporate the new level of activity in your household. But even if there is more client work than you anticipated, don’t forget that burnout comes easily when you’re not paying attention. How to handle this? First of all, be aware of your limitations. If you know you are taking holidays, let your clients know with plenty of notice. Be sure that anything they need in… Read More »Stop, Drop and Smell the Roses

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What’s On Your Mind?

What’s on your mind? You get greeted with this question every time you log in to your Facebook profile. It’s a pretty simple question when you think about it … it really just means … what are you thinking about at this very moment? On the surface, that question might cause you to think of something that is happening during your day, or something you will be doing soon. From a marketing standpoint, it goes deeper than that. What are you planning? What are you strategizing? What are you working on? What ‘mode’ are you in? When you are in business, you are always in some sort of mode. Strategy, planning, implementation, analysis. If you aren’t in one of these… Read More »What’s On Your Mind?

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Is Your Life a Balancing Act or In Balance?

I recently met some new colleagues at a live event, and many of them were healers and practitioners of healing methods. Not my usual crowd, so I took the opportunity to learn something! We were taught at the event we were attending, that it was important to focus on your feelings, your thoughts and your mindset. It is an important part of life, of course, but it’s also important in your business. While I consider myself to be a good decision maker, sometimes I probably am a little hasty in deciding something, simply to get it done. I enjoyed taking the time to address how I felt about the things I was thinking, and to spend a little time acknowledging… Read More »Is Your Life a Balancing Act or In Balance?

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How Viable is Your Target Market?

When we talk about working with our target market, sometimes we talk about an industry like real estate or coaching, and sometimes we talk about a type of person like a service-based entrepreneur or a professional. As we start to narrow down our target market to be more specific (coaching -> life coach, etc.) it’s important to consider whether the market you are pursuing is viable. Definition of viable: Capable of success or continuing effectiveness; practicable. What we mean by having a viable target market is really that simple. We need to know that the market we choose to target is going to be able to be capable of helping us achieve the success we are working towards. So what… Read More »How Viable is Your Target Market?

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How Much Marketing is Too Much?

Have you ever looked at your marketing calendar and thought maybe it was a little heavy on the promotions? It happens, especially when we are launching new products or services, or when we are involved in a joint venture with others. I think it’s important to sit back and analyze the impact of marketing to our list or in our social networks. Promotion is a good thing. It’s important that people who need your services are able to see what you are offering on a regular basis. Some small business owners shy away from doing marketing until they think they need it … which is often too late. To be absent and present with your promotional efforts causes two problems:… Read More »How Much Marketing is Too Much?

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Build a Referral VA Business

Are you: working long hours trying to get it all done by yourself in your VA business? working with (and drained by!) clients who are not ideal for you to work with (but are afraid to give up their money?) finding it difficult to keep your client pipeline full? experiencing ‘feast or famine’ each month on your work schedule? unsure of how (or even scared!) to raise your rates to what you deserve to earn? doing things you don’t love to do on a daily or weekly basis? still trading dollars for hours with your client work? wanting to specialize your services and don’t know how to implement that? If you answered ‘yes’ to any of these questions, I am… Read More »Build a Referral VA Business

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What’s Your Marketing Strategy?

When you look at how you are marketing your business, what do you see? Is there rhyme and reason to it, or do you just ‘fly by the seat of your pants’? If that sounds like you, don’t worry – you are definitely not alone. Many VAs I talk to don’t really have a plan in place to market their business. But if you don’t plan, it’s a bit like throwing spaghetti at a wall – you put it all out there and just hope something sticks. It’s not a really effective plan. Marketing strategy isn’t difficult – it just takes sitting down and thinking about what you want to do, why you want to do it, and what results… Read More »What’s Your Marketing Strategy?

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