I recently came across an old teleclass I did from 2010 – 3 Secrets to Get High Paying Clients to Call You – and as I listened to it I realize that this is really important information for you to have and practice – so I reran the class as a webinar, with a new Powerpoint presentation.
I speak with many VAs in my networking who are struggling to get clients – and though there are many reasons for this, there is one that is the most important … they don’t know who they can best support.
They haven’t figured it out. Is this you? If so, don’t worry – it’s easy to do … and it’s an absolutely essential piece of your business strategy.
Look at your service offerings. Is it a laundry list of everything you could possibly do for someone?
Look at the services you are currently offering to your clients. Are there similarities, or are you all over the map, doing one thing for one client but not others, etc.?
Look at your clients (past or present). Are they from the same industry? Do they provide similar services to their own clients?
Your answers to the above questions will tell you whether you are focused or not … and the answers to these questions all lead to one thing … a target market.
When you market your services to a specific, targeted group of people, you end up learning what they need – and tailoring your services accordingly (no more laundry list!). You end up doing just the things you are GREAT at (and love to do) each day, because you have a focused list of services that your clients need. You also end up with a terrific group of clients because when you get connected with a group of potential clients in the same industry, you get referrals!
A target market is one of the most important starting points for your marketing.
Select your target market. Then build the rest of your strategy around who you want to serve.
You can then determine what services to offer, what rates to charge, where to connect with them, and even what training or support needs you need for your own business.
Do you have a target market? I’d love to hear about it – share them on my Facebook page: www.facebook.com/yourvamentor.
And be sure to check out my free webinar www.yourvamentor.com/3secretswebinar