If you are struggling to find clients for your VA business, it could be the way you are going about it that just needs a little work.
I talked to a VA this week that was trying to connect with potential clients, but she wasn’t having any luck.
She didn’t have a real plan or strategy.
She didn’t have a goal.
And as a result, she was spending a lot of time, getting nowhere.
Setting goals is a really helpful way to make finding clients easier.
How does it work?
When you set a goal, you create a focus – a target that you can follow – and follow up on.
Goal setting is much like a roadmap. If you try to drive somewhere but you don’t know the way, you will be relying on trial and error – and that will take you longer than necessary. And you probably will never get there at all.
Finding clients is the same thing. You need to know where you are trying to go, and figure out the best route to get there so that you don’t waste your time, and you get to your final destination.
It is true that what you focus on grows. When you have a clear idea of what you are trying to accomplish, and you set action steps in place to move you in that specific direction, your success will come much more easily.
Here’s how:
Set your goal.
How many clients are you looking for? The best practice is one at a time, but you definitely want to be building a repeatable process so once you get one client you can get many more the same way.
Choose your connections.
Do you know who your clients are, and where to find them? Are you already connected with them in networking groups, either locally or online? If not that’s the first place to start. Without a good place to connect with potential clients, you will struggle looking here and there and wasting a lot more time than you need to.
Focus on just one place to network.
Networking works better when you are present and you begin to build relationships with people. Concentrate your energy in a good place, where there are lots of potential clients for you. Pick one place for at least 30 days and spend time there, getting to know people. Online, make comments and share resources that are helpful for the people in the group. Offline, have business conversations with people that belong to the market you want to work with.
Keep track of everything you do.
Set up a Google sheet to track your interactions. Write down who you connected with and where, and what you last talked about. It’s much easier to stay connected with people when you have a master list that shows you your status.
Know your numbers.
You need to know your conversion rate – how many sales conversations do you have where the client says yes to starting? That’s the number you need to know. If you are converting 2 out of 10 sales calls, you need to make 5 sales calls to get one client. Knowing your numbers helps your success rate vastly because you do just enough strategic networking – instead of way too much with no strategy.
Be consistent.
Finally you need to be consistent. Don’t expect to join a networking group and all of a sudden get clients. You have to be seen and heard, provide value for the people in the group, and seek out interactions with potential clients. When you put in the time to build relationships you will be rewarded with referrals, conversations and a great business network – all of which lead to great clients.
What’s your goal? One client this month from a Facebook group that has local business owners in it? Two clients, from LinkedIn? Set a realistic goal and put your steps in place to achieve it. Be yourself, be consistent and track it all, and you’ll soon have your own system for getting clients easily in your business.
I’d love to help you get set up to get great clients. A private coaching package could be the thing you need to get your VA business growing easily each month. If you need a strategy to find the best clients for your VA business, let me help. Learn more about private coaching here: https://www.yourvamentor.com/services/ and reach out to me to see if it’s right for you.