target market

Are You Still Afraid to Niche Down Your VA Services?

Fear of niching down is very common for Virtual Assistants. Is it for you? Every time I ask VAs who their target market is, or what their service offerings are, and I get a vague answer, I know they are afraid to specialize in one or the other. I ask them, of course, why they haven’t defined those things, and they tell me that they don’t know yet, or they don’t want to miss out on clients, or they don’t want to say no to someone who asks them for help. The funny thing is that you never have to say no to someone if you want to work with them – ever! And honestly, if you have a business… Read More »Are You Still Afraid to Niche Down Your VA Services?

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Are You Wasting Your Time and Energy in Marketing Your VA Business?

Are you writing to a specific audience? If you don’t, your message might not be heard. Such a waste of your time and energy. As Virtual Assistants, we all spend a lot of time marketing our businesses. Finding clients is one of the biggest tasks that takes up our time. But if you aren’t doing it right, you could be wasting a lot of time and energy. Do you have a target audience that you are communicating to? Many VAs I talk to have not narrowed down their focus yet. This happens for a number of reasons. You think you have to offer specialized services if you ‘niche’ down. You are afraid of losing business if someone comes along that… Read More »Are You Wasting Your Time and Energy in Marketing Your VA Business?

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3 Secrets to Building a Great Clientele For Your VA Business

When I talk to VAs about how their business is going, the biggest struggle I hear is that they are having trouble finding clients. So we dig a little deeper – to find out why they are having trouble. The main cause that usually comes up is that they are not marketing their services to anyone in particular. In fact, they are wasting a lot of their networking time because they are not being specific enough. There is the fear that if they are too specific they will have to turn away business from potential clients. That’s not true. You are welcome to work with anyone you want to! Marketing to a target industry is just good business planning –… Read More »3 Secrets to Building a Great Clientele For Your VA Business

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3 tips to help you find your target market

When you decide to get started as a Virtual Assistant, it’s generally because you have administrative skills that you have acquired over a series of jobs, and you want to start to work from home for one reason or another. But it’s important to realize that once you are home, sitting at your desk with your new business cards staring back at you, that you will need to market your business in order to build up a client base. Many VAs make the mistake of thinking they can help everyone. When you don’t focus on specific groups of people to connect with, you end up blurring the message you are sending out, and quite often you won’t be heard. By… Read More »3 tips to help you find your target market

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Have you defined your target market?

Many Virtual Assistants who are just getting started make one big mistake … they think they can provide support for anyone. The question – ‘Who is your target market?’ often brings the response ‘Oh, I can help everyone. Everybody needs my services.’ While this is not exactly a false statement (many people need a variety of services that a VA can offer), it will really slow down the funnel of clients that you will attract. It doesn’t matter if you are just getting started or if you are looking to expand or grow your business. Getting specific about who you are serving is the fastest way to grow your client list. By really understand who you are serving, and how… Read More »Have you defined your target market?

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