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marketing your va business

No clients for your virtual assistant business yet? What are you trying to sell?

“The really unhappy person is the one who leaves undone what they can do, and starts doing what they don’t understand; no wonder they come to grief.” – Johann Wolfgang von Goethe I recently came across the quote and I was immediately struck by it. One of the big problems I see with Virtual Assistants who are either just starting out, or who are trying in vain to grow their business, is exactly the essence of this quotation. They try to build their business doing something new or something that they have not gained expertise with. I have had many conversations with people who are starting their VA business, and they don’t realize how much value they have in the… Read More »No clients for your virtual assistant business yet? What are you trying to sell?

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Are You Making These Marketing Mistakes?

Marketing is an important piece of growing your VA business.  So when the effort you put into it doesn’t give you the returns you are looking for, it can be frustrating. Maybe the timing is wrong, maybe your strategy is wrong, or maybe it’s something else all together. Are you making these mistakes with your marketing? ‘All or Nothing’ Marketing Do you market your VA business consistently, or do you pop in and pop out when you ‘need clients’ or ‘have time’? Although it can sometimes be difficult to schedule time to market our own business, it’s essential to keep a presence out there at all times. What if the perfect client is looking for you, and they can’t find… Read More »Are You Making These Marketing Mistakes?

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How Much Marketing is Too Much?

Have you ever looked at your marketing calendar and thought maybe it was a little heavy on the promotions? It happens, especially when we are launching new products or services, or when we are involved in a joint venture with others. I think it’s important to sit back and analyze the impact of marketing to our list or in our social networks. Promotion is a good thing. It’s important that people who need your services are able to see what you are offering on a regular basis. Some small business owners shy away from doing marketing until they think they need it … which is often too late. To be absent and present with your promotional efforts causes two problems:… Read More »How Much Marketing is Too Much?

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What’s Your Marketing Strategy?

When you look at how you are marketing your business, what do you see? Is there rhyme and reason to it, or do you just ‘fly by the seat of your pants’? If that sounds like you, don’t worry – you are definitely not alone. Many VAs I talk to don’t really have a plan in place to market their business. But if you don’t plan, it’s a bit like throwing spaghetti at a wall – you put it all out there and just hope something sticks. It’s not a really effective plan. Marketing strategy isn’t difficult – it just takes sitting down and thinking about what you want to do, why you want to do it, and what results… Read More »What’s Your Marketing Strategy?

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Marketing Tips for your Virtual Business

Do you find yourself so busy working IN your business that your own marketing efforts get shuffled off to the side? If so, you are not alone. Many virtual professionals get so busy working with their own clients, that they don’t regularly market their own business. This can lead to dry spells in bringing on new clients, or even lost networking opportunities. It’s important to make sure that you are maintaining your marketing all year round, and of course bumping it up when necessary to bring new clients or prospects into your ‘funnel’. Here are a few ways you can bolster your marketing efforts: 1. Network regularly. Think about what it is you want to accomplish, and make a plan… Read More »Marketing Tips for your Virtual Business

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Is Your Website All About You?

Last week I attended a great webinar by Matthew Goldfarb of Corporate Renegade Copy that talked about website copywriting. The topic of the call was Website Snoozing, and the gist of the message was that you have to wake up your web copy in order to get your prospects to notice you. (so true!) It was a great presentation and I thought it was a good subject for an article. Many virtual professionals I come into contact with have some form of website set up – whether it’s their first, simple website, or a complex more detailed one. It’s important to realize that your website will probably always be a work in progress. In my travels as a VA mentor,… Read More »Is Your Website All About You?

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The Strategy of Knowing Your Client’s Business

Building a business takes strategy. You know that from building your own business. You want to build a business that is successful and thriving. What is the easiest way to do that? Work with clients whose businesses are also successful and thriving. It seems like a simple concept, but most VAs I know want to work with clients on a long term basis – and they have no idea what to do in order to find them. The key is to find clients who are currently (or planning to) growing their businesses, because that will mean that your business will grow as well. There is one important thing you need to do for them that will help both of you.… Read More »The Strategy of Knowing Your Client’s Business

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Chocolate, Cinnamon – and What They Have to Do with Repurposing Your Content

I was recently talking with a client about repackaging and repurposing content. I had suggested that it would be a good idea to take an audio from a teleclass and repackage it into several other pieces that the client could use in her marketing. She didn’t understand why I would suggest doing that – the audio itself was content so why didn’t we we just blast the link out for everywhere so people could opt in to it and therefore get the material – no extra work required. It’s important to realize that people take in their information in all different kinds of ways. In order to reach them you need to find the way that speaks directly to them.… Read More »Chocolate, Cinnamon – and What They Have to Do with Repurposing Your Content

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