As the seasons change, it’s a good time to step back and check out your business to see if things are going the way you want them to go. It’s easy to get caught up in the day to day tasks you need to do. Don’t forget to stop and have a look around to be sure you are staying on track.
When you go into business for yourself, it is important to build and maintain a mindset that you are more than an employee to your clients … you are a business owner that is collaborating with them on their business.
When we talk about building a relationship with your clients and potential clients and so on, we often suggest starting and maintaining a newsletter as a regular means of communication. But I know what stopped me from writing one for a very long time (well there was actually a list of things that stopped me). I’m going to share these with you and tell you how to get past them!
There are so many different newsletter services out there, how do you choose one to use for your newsletter? How can you be sure it’s the right one for you?
One of the most important parts of marketing your business will be to get in touch with your ideal client, and then to continue to maintain regular contact with them. It is essential that you build a relationship with your ‘people’ so that they will want to buy from you.
So you have booked your date and selected your topic for your free virtual event. Now what?
Working with a client on their first virtual event is your chance to shine! By bringing your expertise to the table, you can take a rookie client through their event and make them look like a professional. This will not only make them look good, but it will also reflect on you!
How do you measure success? Maybe you are successful when you reach a goal, maybe when you make a certain amount of money, or maybe when you get to work with that client you chased for so long. Whether you are after small successes or big success, it is important to recognize that to get there you are going to need to pay attention to the details.