marketing your va services

10 Ideas to Inspire Your Social Media Posting

Do you struggle with what to post on social media? Virtual Assistants often second guess what they should be putting out there on their own social media channels. The main thing you need to be doing in your marketing is sharing your expertise. Anything you post on your business social media profiles, should be information that your potential clients would be interesting in seeing. Motivational posts are rampant on channels like Facebook, Twitter and Instagram. Many people are putting motivational quotes on beautiful images and while they are nice to look at, they aren’t going to tell your clients what you are good at doing. Now I know what you’re thinking – I can’t post sales stuff all the time.… Read More »10 Ideas to Inspire Your Social Media Posting

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You Make It Sound So Easy!

Business is complicated. Networking is hard. Marketing is time-consuming. All of these statements are probably pretty true – especially if you are trying to do it all at once. But here is what I teach all of my students and my coaching clients: simplify what you are trying to do. Break it down into small, manageable (bite-sized) steps. I promise you, you will get more done and you will move your business forward faster. If I counted the number of times a VA told me ‘I am going to spend 2 hours a day on (insert business task here)’, or ‘I’m going to catch up on all 6 lessons from my training course this weekend’, I’d be a millionaire!! It’s… Read More »You Make It Sound So Easy!

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8 Marketing Tips to Help You Get More VA Clients

The Bourn Creative Blog is a great source of information for me in my business. I enjoy their articles and posts, and this week I came across one that I thought would be great to share with you. 8 Marketing Tips to Help You Get More Clients. I have many of my own tips, but I really liked this article and figured instead of reinventing the wheel, I would paraphrase their tips here with my comments. You know, sort of a like a ‘I could not have said it better myself’, type of thing. Here we go: 1. Talk to 3 prospects every day – The more people you reach out to regularly, the more your business will grow. If you… Read More »8 Marketing Tips to Help You Get More VA Clients

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Stand Out by Being YOU!

When you are a service professional, you are selling your services, but really you are selling a lot more than that …you are selling yourself. Understanding your own value as a professional is one of the most challenging things that a small business owner has to do. In fact, a lot of small business owners I know don’t even realize that they have to sell themselves. There is a huge misconception among VAs particularly, that their services or skills are the thing that will sell them to a potential client. While it is your service offerings that clients need, they will most often decide to work with you, simply because you are YOU. And being YOU means being unique …… Read More »Stand Out by Being YOU!

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Did You Get Any New VA Clients This Month?

Did you sign on any new clients this month? If you didn’t, you should reassess what you are doing to find clients. When you are operating a thriving business that means you will constantly be building and growing, and that means that you should be bringing on at least one new client each month. It would be even better if you could bring on a lot more than that, but we’ll just talk about one today! When you are nurturing your business, you will still have to be sure to continually market it, and network with new prospective clients. It’s important to keep your potential client pipeline full so that as your business grows and changes you have a pool of… Read More »Did You Get Any New VA Clients This Month?

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10 Content Ideas for Your Virtual Assistant Blog

I was recently working with a VA who was trying to get some content up on her blog and website, as she was starting to network with potential clients. I suggested that she populate her new blog with a few posts so that when people showed up to check her out, she wouldn’t look quite so brand new. She was stuck because she said she didn’t know what to write about. This is a common stopping place for VAs – not knowing what to write on your blog. We often don’t see our own value and we think, ‘What could I possibly write about that would interest anyone?’ So I decided to put together a quick list of some content… Read More »10 Content Ideas for Your Virtual Assistant Blog

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Are You Making These Marketing Mistakes?

Marketing is an important piece of growing your VA business.  So when the effort you put into it doesn’t give you the returns you are looking for, it can be frustrating. Maybe the timing is wrong, maybe your strategy is wrong, or maybe it’s something else all together. Are you making these mistakes with your marketing? ‘All or Nothing’ Marketing Do you market your VA business consistently, or do you pop in and pop out when you ‘need clients’ or ‘have time’? Although it can sometimes be difficult to schedule time to market our own business, it’s essential to keep a presence out there at all times. What if the perfect client is looking for you, and they can’t find… Read More »Are You Making These Marketing Mistakes?

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Can I See Your Face? How To Build Know, Like and Trust with Your VA Clients

In any business, building relationships is one of the most important skills. In virtual business, it’s even more important. So let me ask you something – can I see your face on your website? Every time I visit a virtual professional’s website, I look for their face. I look to see that they are a real person, and that I can see them. There are many reasons that people say they don’t put their personal information on their website, but i have yet to hear a really good one. Even if your company is a company, you should still have a face. You should still put your name and your bio (or ‘about’) on your website. People will get a… Read More »Can I See Your Face? How To Build Know, Like and Trust with Your VA Clients

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