Do I Really Need A Target Market as a VA?
When Virtual Assistants come to me and say they are having trouble finding clients, I always ask them who their target market is. Many times the answer is ‘I don’t have one’ or ‘I haven’t narrowed it down yet.’ If you have not chosen a target group to market your services to, you are making things much more difficult for yourself to grow your VA business. Narrowing down to serve a target market is an important part of your business planning. Without knowing who your customers are, it will be naturally harder to find them. Think about the places that you shop or go to. Who are their customers? What are their products and services? Who do they cater to?… Read More »Do I Really Need A Target Market as a VA?