prospective client

What Makes You Different Than Other Virtual Assistants?

Have you ever had anyone ask you why your clients work with you? As a coach, I ask people this all the time. And a lot of time, I get the answer, ‘I don’t know.’ It’s okay to answer the question that way, but then we have to get into what the answer should be. Let’s take it from you being the consumer. It’s like anything you buy – what helps you to make the decision to pick one brand over another? I’ll use my toothpaste example! (I use this in my Getting Started program!) One toothpaste is family size. Another is travel size. One toothpaste is white paste. Another is gel. One toothpaste has whitening properties. Another does not. One is… Read More »What Makes You Different Than Other Virtual Assistants?

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The Truth About What High Paying VA Clients Want

Guest Post by Tiffany Johnson There is a HUGE weight that implementer’s carry around billing our clients.  Specifically if we know our clients business isn’t making any money.  There is no worse feeling then having to have the declined credit card conversation with a client that we know is working hard but simply not making the money needed to even pay our invoice. When I worked as a virtual assistant, I worked with several start up business owners… and I remember with one of them about a year into us working together, where in that year she had not made a dime in her business yet we had changed her branding and website three times.  I knew that everything she… Read More »The Truth About What High Paying VA Clients Want

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5 Tips for Better Networking as a VA

Keeping your business pipeline full just takes planning. Some small business owners get caught up in the process, rather than the planning piece, and a lot of time can get wasted when you are not really aware if what you are doing is productive or not. It’s important to think about a few things before you get started with networking (or prospecting). 1. Develop a plan that suits you. You need to fit marketing into your day, every day if possible. You don’t, however, want to get sucked in to spending a lot of time doing something without knowing why you are doing it. Planning is the key to success here. 2. Ask yourself what the purpose of your networking… Read More »5 Tips for Better Networking as a VA

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How Viable is Your Target Market?

When we talk about working with our target market, sometimes we talk about an industry like real estate or coaching, and sometimes we talk about a type of person like a service-based entrepreneur or a professional. As we start to narrow down our target market to be more specific (coaching -> life coach, etc.) it’s important to consider whether the market you are pursuing is viable. Definition of viable: Capable of success or continuing effectiveness; practicable. What we mean by having a viable target market is really that simple. We need to know that the market we choose to target is going to be able to be capable of helping us achieve the success we are working towards. So what… Read More »How Viable is Your Target Market?

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Social Networking to Find Prospects and Clients

This month at the Your VA Mentor membership group, we are talking about Finding Clients Online. Do you find it difficult to find and connect with prospects online? Do you even know where they are spending their time? Wouldn’t it be nice to find large pools of prospective clients that you can network with, all in one place (or two?) That’s what we’re going to talk about on our May call – Social Networking to Find Prospects and Clients. You can get access to this call by joining our membership now! http://www.yourvamentor.com/join-us/ Let’s face it, most of spend more time socializing online than we do actually networking. In this call, we’ll talk about how to put a plan in place… Read More »Social Networking to Find Prospects and Clients

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One Woman’s Trash …

As you may know, I recently sent out a survey to my VA connections to see what they were interested in learning about this year, to improve their business marketing. I offered each respondent their choice of one of three free gifts in response for filling out my survey. I figured it was the least I could do if someone took a few moments to provide with the information I need to build great programs in my business. The response was great – in just a few days I had over 70 responses, which gave me a lot of information that will help with me with my planning. I was very pleased with the results. (If you want to see… Read More »One Woman’s Trash …

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Do You Recognize Your Own Value?

I have been reading Harvey Mackay‘s new book The Mackay MBA of Selling in the Real World. It’s a terrific, easy-to-read book that takes you through the various components of how to sell effectively – by being you and by knowing what your customers want. That is some serious paraphrasing, but you get the point! One of the chapters in particular spoke to me and I wanted to share it with you. It’s called Sell Yourself. Harvey talks about the three toughest sells being Company, Product and Self. As a small business owner and a mentor, I know how difficult selling yourself can be. Selling yourself can be one of the most difficult things to do, if you do not… Read More »Do You Recognize Your Own Value?

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Do You Know Your Magic Number?

I once took a course that helped me to see how I was interacting with potential clients, and how I was attempting to convert those potential clients into actual clients. It introduced me to my ‘magic number’ – my conversion rate of prospects. What does that mean? Well, simply put, that means how many people I actually convert to clients while on a sales call. I realized that I was converting at about 40 per cent, which would mean that for every 10 people I talked to, 4 would actually sign on to work with me. (Note: that’s not a very good conversion rate!) Think about it … if you are working at a 40 per cent conversion rate, and… Read More »Do You Know Your Magic Number?

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