marketing your va business

Podcast: The Essentials of Inbound Marketing – Attracting Customers

Today’s Quote: Don’t interrupt what your buyers want to consume – BE what they want to consume. – Mike Volpe Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. Today we are going to talk about marketing – in particular, inbound marketing – and how to do it well to get clients. Click the play button above to tune in, or choose your favourite podcast player below:   Connect with Tracey D’Aviero, VA Coach and Trainer         Episode Notes: Last episode we talked about outbound marketing (or reaching out to clients), so this week we will cover the other half of the essentials of marketing. First a quick… Read More »Podcast: The Essentials of Inbound Marketing – Attracting Customers

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Podcast: The Essentials of Outbound Marketing – Reaching Out

Today’s Quote: You can have everything in life you want, if you will just help enough other people get what they want. – Zig Ziglar Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. Today we are going to talk about marketing – in particular, outbound marketing – and how to do it well to get clients. Click the play button above to tune in, or choose your favourite podcast player below:   Connect with Tracey D’Aviero, VA Coach and Trainer         Episode Notes: What is marketing?The act of putting your VA business in front of peopleInstead of thinking of it as advertising and publicity, think more of… Read More »Podcast: The Essentials of Outbound Marketing – Reaching Out

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Podcast: A Simple Marketing Plan for VAs That Works

Today’s Quote: Success with digital marketing is the result of sound strategy, not perfectly executed tactics. – Phil Frost Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. Today we are going to talk about marketing and making a simple plan that works for you. And why that’s probably not what you think it is. Click the play button above to tune in, or choose your favourite podcast player below:   Connect with Tracey D’Aviero, VA Coach and Trainer         Episode Notes: First things first, what is marketing? Marketing is about creating digital communication that helps VA clients get to know you and move towards working with you,… Read More »Podcast: A Simple Marketing Plan for VAs That Works

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Podcast: Marketing Your VA Business Without Breaking Self Promotion Rules

Today’s Quote: Your true value is determined by how much more you give in value that you take in payment. – Bob Burg Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. Today we are going to talk about self promotion and how it confuses and frustrates new VAs. Click the play button above to tune in, or choose your favourite podcast player below:   Connect with Tracey D’Aviero, VA Coach and Trainer         Episode Notes: What is self promotion? Basically it’s showcasing yourself and your business to an audience of people in a group somewhere. When that forum or group is owned by someone else, self promotion… Read More »Podcast: Marketing Your VA Business Without Breaking Self Promotion Rules

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Podcast: Struggles Business Owners Face and How VAs Help Them

Today’s Quote: Focus on your strengths … Delegate your weaknesses. – Kim Garst Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. Today we are going to talk about how VAs help their clients. If you’re not sure why a client should hire you – be prepared to take some notes today! Click the play button above to tune in, or choose your favourite podcast player below:   Connect with Tracey D’Aviero, VA Coach and Trainer         Episode Notes: The reason that VAs exist is to help business owners get things done. In a nutshell anyway. But why do they need help to begin with? What moves a… Read More »Podcast: Struggles Business Owners Face and How VAs Help Them

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Podcast: Use LinkedIn Smarter to Get VA Clients

Today’s Quote: LinkedIn is no longer your online resume, it’s your digital reputation. – Jill Rowley Welcome to another episode of the podcast that teaches you how to be a ridiculously good virtual assistant. Today we are going to talk about how to use LinkedIn smarter, so you can market yourself properly and yes, get clients. Click the play button above to tune in, or choose your favourite podcast player below:   Connect with Tracey D’Aviero, VA Coach and Trainer         Episode Notes: Where are you looking for clients? A lot of VAs tell me that they are looking for clients on social media. If that’s you, how’s it working for you? When we are trying to… Read More »Podcast: Use LinkedIn Smarter to Get VA Clients

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Are You Still Afraid to Niche Down Your VA Services?

Fear of niching down is very common for Virtual Assistants. Is it for you? Every time I ask VAs who their target market is, or what their service offerings are, and I get a vague answer, I know they are afraid to specialize in one or the other. I ask them, of course, why they haven’t defined those things, and they tell me that they don’t know yet, or they don’t want to miss out on clients, or they don’t want to say no to someone who asks them for help. The funny thing is that you never have to say no to someone if you want to work with them – ever! And honestly, if you have a business… Read More »Are You Still Afraid to Niche Down Your VA Services?

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Be Interesting, and Interested, When Networking

If I were to ask you what you do, how would you respond? There are lot of different situations you might be asked that in, so to be fair what I mean is if I meet you at a business event (online or in person), how would you respond? Many VAs I know don’t handle this most important question well. Our instinct, or perhaps what we have been taught somewhere along the line, is that we need to respond with a well-rehearsed elevator pitch. I hate elevator pitches. Sorry to be so blunt, but I think they ruin conversation. Real conversation. You start by saying you are a Virtual Assistant (which may even confuse the person you are having the… Read More »Be Interesting, and Interested, When Networking

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