marketing your va business

Crush These 6 Fears and Just Start Your VA Newsletter

Do you send out a regular newsletter for your Virtual Assistant business? To build a relationship with your clients and potential clients, a newsletter is a great means of communication. And it is an effective way to market your VA business because you share your expertise with them, and talk about how you help your clients. How does that help? Because when you share your expertise with people, they learn to trust you. But many VAs I know don’t have newsletters. They are afraid to get started because they really just don’t know what they need to do. Below I’m going to share the fears that stopped me from starting a newsletter, and tell you how you can get past… Read More »Crush These 6 Fears and Just Start Your VA Newsletter

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The Most Important Piece to Using Video Marketing in Your VA Business

Are you using video to market your Virtual Assistant business? Many VAs are terrified of using video, and there are a number of reasons for that. They think no one cares what they have to say. They don’t know what to talk about. They don’t want anyone to see them make a mistake. They don’t like to be on camera. Virtual Assistants often avoid video for these reasons and more. I know that’s a generalization, but it’s true. The bottom line is, they don’t have the confidence to do the recording. And if they do record it, they don’t have the confidence to publish it. This was me, before I got started with video. Totally and completely me. So I… Read More »The Most Important Piece to Using Video Marketing in Your VA Business

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Stuck to Unstuck: Get Your Virtual Assistant Website Working For You

Your website is something that will always be a work in progress for your Virtual Assistant business. But it doesn’t have to stop you from starting your business! For many VAs starting out, not having a website can be a big place to get stuck – something that stops you from getting started, or from growing. ‘I have to finish my website first.’ If I had a dollar for every time someone told me this, I would be a rich woman! You actually don’t have to finish it to put yourself out there. A work in progress is never really done anyway. Your website will go through a lot of different stages as your business starts and grows. And the… Read More »Stuck to Unstuck: Get Your Virtual Assistant Website Working For You

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Clarity in Your Messaging is Key to Getting VA Clients

Look back at your last ten social media posts or blog posts. Is there consistency and clarity in the messaging? What I mean by that is – is it really clear how you help your virtual assistant clients with their businesses? If you can’t tell from the last ten posts what you do and who you help, then your messaging clarity needs work. When your clients are looking for virtual assistant support in their business, they are not always going to find you with one post. Well they might find you that way, but then they are going to check you out. if your message does not land clearly with them – that you are the best VA to help them… Read More »Clarity in Your Messaging is Key to Getting VA Clients

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Choosing a Target Market Is Essential For Your Success as a VA

Have you chosen a target market for your Virtual Assistant business? Many VAs I talk to say say no, when I ask them this question. I know why – you don’t want to turn down any clients. Money is money. I get that! But choosing a target market is not about limiting who you WORK with. It’s about limiting who you MARKET to. I used to have a sales job in a courier company (a lonnnng time ago). I hated so much about it. Sales sucks. Selling sucks. It’s sleezy and pushy. Right? But here’s the thing. If you think of selling as a bad thing – you aren’t doing it right. If you are trying to get someone to… Read More »Choosing a Target Market Is Essential For Your Success as a VA

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Struggling with Creating Content for Your Virtual Assistant Blog? Do This.

You probably hear it all the time. As a Virtual Assistant, you should be blogging. Many VAs struggle with getting a blog started – or keeping it going. But writing a blog is not the only way you can create content for marketing your business. There is really one main skill you need to develop to get lots of content created for your marketing. It’s called repurposing. Repurposing means to reuse something you have already created in a slightly different way. I’ll explain how to do that below. First things first, usually the thing that stops you from creating content is not knowing what to write about. VAs who say they hate to blog probably don’t hate to write –… Read More »Struggling with Creating Content for Your Virtual Assistant Blog? Do This.

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What Do You Need to Learn to Be a Fantastic Virtual Assistant?

I see you there. You want to be the BEST Virtual Assistant out there. You want to earn lots of money and work with lots of clients. I know that. But you’re not there yet. You are struggling. You don’t have clients. Or you don’t have great clients. You’re not making enough money. Or you aren’t making any money. You feel lost. You don’t know what to do next. You can’t figure out why it’s so hard to start your business. Lots of other VAs are doing it. You see them all the time on Facebook, LinkedIn, Instagram. So why not you? Well, it’s probably a pretty simple answer. You probably just haven’t learned what you need to know yet.… Read More »What Do You Need to Learn to Be a Fantastic Virtual Assistant?

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Give Your Virtual Assistant Marketing Efforts a Fighting Chance

How is your marketing working for you? If you’re like most VAs, you have ideas of what you want to do in your business. Getting more clients almost always tops the list. And your marketing is the vehicle to help you get that done. But if you don’t have a plan, are you giving your marketing efforts a fighting chance? Making the decision to get your message out there is great. Deciding how to do that is a step that often gets left out – either due to lack of knowledge on how to do it, or perhaps a lack of strategic planning ability, or event just sheer desperation (sorry if this is you!). Getting clients is a stressful thing.… Read More »Give Your Virtual Assistant Marketing Efforts a Fighting Chance

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