marketing your va business

Make Time for Marketing Your VA Business

by Tracey D'Aviero
November 8, 2017March 7, 2023

In order to build your business, you have to make time for marketing. Many Virtual Assistants know this, but it can be difficult to find the time. And once we start working with clients, that always seems to take priority over marketing our own business, but it shouldn’t! Keeping your own marketing active is a key piece of ongoing business. People insist that they don’t have enough time to do everything, and certainly marketing falls to the bottom of the list. I know that it’s tough – believe me it’s the same for me sometimes. But I have seen the results when I do make time to market and so that keeps me finding time, even when it seems impossible.… Read More »Make Time for Marketing Your VA Business

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Is Your Marketing Plan Rocking or Sucking?

by Tracey D'Aviero
October 18, 2017March 7, 2023

It’s a good idea to check in regularly with where you’re at in terms of your marketing plan goals and objectives. You should definitely look at these numbers at least quarterly, but it is even better to look at them once a month (or once a week!). Your goals might include things like revenue, number of sign-ups to your list, number of products sold, number of visitors to your website and blog – and so on. Regardless of what you measure, you want to make sure you take time out regularly to see how you’re doing. Is your marketing rocking or sucking? Are you rocking? If you are humming right along and reaching your objectives – that’s fantastic. Check in… Read More »Is Your Marketing Plan Rocking or Sucking?

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Can Your Potential VA Clients Find You? Do This One Thing.

by Tracey D'Aviero
August 23, 2017July 26, 2019

Marketing can be a challenge in any business, but some people have a more difficult time getting their head around it. That’s why I teach it! I try to take the confusion out of what to say, where to say it, and who to say it to. When a lot of VAs get started, we think our marketing message is to tell people about being a VA. I thought the same thing. I thought I had to explain to people how a VA works. My webpage showed what a VA is, and I had lots of info about me being a VA. That was a long time ago, but I still remember the struggle of getting clients. Why? Because it… Read More »Can Your Potential VA Clients Find You? Do This One Thing.

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How Do You Find Your Core Message for Your VA Business?

by Tracey D'Aviero
July 26, 2017March 7, 2023

Marketing and networking can be challenging when you are a VA. If it’s not something you specialize in providing as a service to your clients, there can be a steep learning curve. But how do you get clients if you don’t learn a little bit about marketing, right? One of the pieces of advice I like to share is about developing a core message that you can talk with people about. When you go to a networking event, and someone asks you what you do, how do you reply? Usually this goes one of two ways: either you recite your 30 second elevator pitch, or you just tell them you are a VA. Neither of these is the right answer to that… Read More »How Do You Find Your Core Message for Your VA Business?

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8 Marketing Tips to Help You Get More VA Clients

by Tracey D'Aviero
August 31, 2016March 7, 2023

The Bourn Creative Blog is a great source of information for me in my business. I enjoy their articles and posts, and this week I came across one that I thought would be great to share with you. 8 Marketing Tips to Help You Get More Clients. I have many of my own tips, but I really liked this article and figured instead of reinventing the wheel, I would paraphrase their tips here with my comments. You know, sort of a like a ‘I could not have said it better myself’, type of thing. Here we go: 1. Talk to 3 prospects every day – The more people you reach out to regularly, the more your business will grow. If you… Read More »8 Marketing Tips to Help You Get More VA Clients

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Clarify Your Message, Get More VA Clients

by Tracey D'Aviero
February 17, 2016March 7, 2023

Last fall I sponsored a speaker training event. There were about 80 business owners in the room as the audience, and there were 10 speakers on the stage throughout the day. The speakers each presented a talk and then were coached by the event host to improve their talk. The audience would then vote for the speakers to win various awards. Great premise for an event, so I decided it would be good to sponsor. And it was not terribly expensive to book a table there, and I knew I would meet lots of local people. I hadn’t sponsored an event before so I didn’t have a lot of marketing materials or banners or anything like that. I prepared my… Read More »Clarify Your Message, Get More VA Clients

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Game Changers: What Don’t You Know?

by Tracey D'Aviero
July 17, 2013March 7, 2023

I learned something very interesting a couple of weeks ago. The first thing you need to know is that I hate to vacuum the house. Vacuuming always ends up making my back sore. We have a good vacuum that has an ergonomic handle but still it’s annoying to get to the end and be sore. Now add on top of that vacuuming the pool in the summer, and, well, you get the idea. So I finally googled ‘sore back from vacuuming’ or something to that effect and that’s when I learned it – nose and toes. Nose and toes? What does that mean? Quite simply – keep your nose aligned with your toes when you are doing something like vacuuming… Read More »Game Changers: What Don’t You Know?

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